Abstract

Facilitated by various online platforms, transaction costs of sharing and selling used products have become almost zero and this phenomenon has created new economic business form, competition and service.

My research on the sharing economy can be considered from the four perspectives : consumers, providers, business models, and data policy.

The consumer-based research investigates the temporal ownership boundary that exists in the sharing economy by considering the engagement duration, potential income and holding cost during the ownership. We decompose a merchandise as two substitute goods and find that there exists various conditions when this boundary may lean towards sharing, giving or reselling.

The supplier-based research investigates the economic outcome of a monopolistic producer's self-competition between old and new generations of products. We consider a two-stage game in which a producer sells new products in the market in both stages and used products may enter the market in the form of shared and used goods in the second stage. We identify the market equilibrium of this two- stage game and provide managerial implications in different types of product markets that are represented by automobiles (with value depreciation) and real estates (with value appreciation).

The business-model-based research studies the subscription contract provided by car manufacturers and studies the attractiveness of this new contract with discrete choice model. With the data collected from car manufacturers and rental platforms, we find that the subscription model has great potential to overrule the conventional methods of car ownership and holds a competitive advantage over car renting platforms.

The data-policy-based research examines the data protection and privacy issue brought about by the sharing economy.

Jury

Supervisor:

Mr Wei Zhou,
Professor, ESCP

Referees:

Mr Shenle Pan,
Associate Professor, Mines ParisTech
Ms Feng Chu,
Professor, Université d'Evry Val d'Essonne

Suffragants:

Mr Selwyn Piramuthu,
Professor, University of Florida
Ms Wenjing Duan,
Associate Professor, George Washington University
Mr Indranil Bose,
Professor, Indian Institute of Management Calcutta

ESCP Alumnus Federico Dalpozzo in the Italian #ForbesUnder30

We were delighted to see among the young disruptors recognised by Forbes Italia in its annual “100 Under 30” list, an ESCP Alumnus: Federico Dalpozzo. He has been selected as one of the young talents who are leading the way in the Marketing and Advertising sector.

Federico joined Google in 2018, at a very young age. Today, at only 24, he works in the Google EMEA HQ in Dublin in the Accelerated Growth Team with Italian Startups and Venture Capitals.
Federico, who completed his studies at ESCP only a few weeks ago, had a chat with us about this significant accomplishment, tech companies, and his career.

First of all, congrats on this outstanding achievement. What was the first thing that went through your mind when you heard that you were among the 100 under 30 selected by Forbes Italy?

It was a wonderful surprise, very unexpected. I am honoured to be part of this list, I did not think such a recognition could come, especially so soon, since I am the youngest in my category. Humbled and honored to have reached this milestone at the age of 24.

At just 20, you started your own business. What inspired you?

While I was at University, I realised that I was spending too much money on printing. That’s why I decided to find a solution to this problem, to make prints for free. Over time I developed this “problem solver” approach: facing a problem is always the best way to find a solution. I was very young, and in some ways this helped me, since I was not overthinking, driven by the enthusiasm of young people, my only goal was to make things happen.

In 2018, you joined Google, and now you work in the Google EMEA HQ with Italian Startups and Venture Capitals. How and why did you choose that career path?

Since the beginning of my professional experience I have always loved the startup ecosystem. That is why I’m really glad to work with startups nowadays in Google, too. At a certain point I realised I needed to take a step up in my professional experience and nothing less than a big corporation could satisfy this need. I had a clear idea of the companies I wanted to work in and apply for, and luckily it went well with Google!

Federico Dalpozzo

In what way did what you learned at ESCP help you achieve your goals?

I loved the practical and international approach of ESCP. The practical side of the classes helped me apply my studies to my daily working life. On the other hand, the international approach of this University is the best to open your mind. Indeed, interacting with other cultures is something that makes you grow a lot, and at the same time it is something we should not take for granted!

What advice would you give to young talents who would like to work in one of the Tech companies?

It is difficult to outline the perfect path. Just to give you an example, my colleagues are all from different backgrounds, each has his or her own story. It is very important to create the right connections in the world that interests us, the value of the network is essential and it has counted a lot for me. Linkedin helps with this, it is very easy to meet people and propose a chat to see if the company we would like to work for and the position are exactly what we expect.

At the same time, it is very important to build experiences: work, life, training, experiences abroad, internships, start-ups, working while you study. The enterprising person who has been able to put more “colours” in their resumé is always rewarded!

Then you have to work a lot on your attitude, changing it and going towards creating these opportunities with a lot of enthusiasm and proactivity. Finally, a little luck is always helpful!

What's next for you?

Well, I think about returning to Italy in the long term. By going abroad, you begin to become more and more aware of the beauty of your own country and you get to a certain point where, as a key aspect to take into consideration, there must be also the quality of life. Living abroad, seeing other cultures, I’ve always been in love with many places, but I fell even more in love with my own country. Therefore, in my career, I foresee a return to Italy.

I would still like to have other experiences abroad, at least for another six years, keep on growing and enhancing my experience in other countries. I would like to move to Asia or America, either Singapore or New York, where I can see something completely different from the European world. Nevertheless, in both countries they have closed hiring from abroad, due to the pandemic crisis, and this makes a move impossible for me right now. We must take into account the context and be flexible, have a clear point of arrival but then adapt it along the way.

Where do I see myself? I would very much like to undertake an entrepreneurial path, my launching and managing my own business. If this turns out to not be possible, I would like to cover important management roles at the decision-making level.

Federico Dalpozzo

Campuses

Turin

Matteo Frescobaldi is among the Italian #forbesunder30, ESCP alumnus and 30th generation of a family firm with 700 years of history

Matteo, Master in European Business alumnus, class of 2012, is the youngest member of the thirtieth generation of Marchesi de Frescobaldi, a family firm with seven hundred years of history.

Turin

Romolo Ganzerli, ESCP Alumnus and MammaPack co-founder

News 05/05/2020

Turin News

MIM Alumnus Romolo Ganzerli recognized in the Italian #forbesunder30

Forbes Italia has released its annual “100 Under 30” list. We are delighted to see among these young disruptors ESCP Alumnus Romolo Ganzerli, cofounder of MammaPack, in the Retail category. He has been selected as one of the young leaders who are on the fast track for rethinking our relationship with e-commerce.

Turin

Customise your MiM track with specialisations: Impact Entrepreneurship, Option-E

The Turin Campus invites the incoming Master in Management students and candidates to this online info session to discover the Specialisation in Impact Entrepreneurship Option-E.

Customise your MiM track with specialisations: Investment Banking

The Turin Campus invites the incoming Master in Management students and candidates to this online info session to discover the Specialisation in Investment Banking. On the 10th of June 2021, from 5.00 pm, Vittorio de Pedys, Affiliate Professor of Finance and Management at ESCP Turin Campus, introduces the Investment Banking specialisation.

Customise your MiM track with specialisations: Strategic Foresight and Digital Transformation

The Turin Campus invites the incoming Master in Management students and candidates to this online info session to discover the Specialisation in Strategic Foresight and Digital Transformation. On the 8th of June 2021, from 5.00 pm, Alessandro Lanteri, Professor of Strategy at ESCP Turin Campus, introduces the Strategic Foresight and Digital Transformation specialisation.

MIM Alumnus Pietro Luigi Ghigo has key role in Italy’s F&B expansion in Asia

In recent years, Italian companies have embarked upon a process of international development aimed at tapping into new markets, especially in Asia, and many Food and Beverage firms are in the forefront of that expansion. One of the Alumni of ESCP Business School has played a key role in that growth: Pietro Luigi Ghigo, Master in Management Alumnus, Class of 2009, and Asia Regional Sales Manager at Lavazza.

It takes teamwork! Studying Digital Innovation and Entrepreneurial Leadership during the pandemic

In this interview, Sheelah Chu, EMDIEL participant (class of 2021) shares her experience of studying the Executive Master in Digital Innovation and Entrepreneurship (EMDIEL) programme during the pandemic.

THANK YOU FOR TAKING YOUR TIME TO SHARE YOUR EXPERIENCE AS A PARTICIPANT OF THE EXECUTIVE MASTER IN DIGITAL INNOVATION AND ENTREPRENEURIAL LEADERSHIP (EMDIEL) PROGRAMME. COULD YOU PLEASE SHORTLY INTRODUCE YOURSELF?

I’m Sheelah, currently working as country digital content specialist at IKEA France, with experiences in sales, marketing, sustainability, customer service, project and team management in the retail industry. I have degrees in Bachelor of Science in Marketing Management, Bachelor of Arts in Psychology and an ESCP Master’s in International Business & Project Management. Born and raised in Manila, I have settled in the Parisian suburbs for the last 2 decades, with my husband and four boys.

HOW DID YOU EXPERIENCE STUDYING FOR EMDIEL DURING THE COVID-19 PANDEMIC?

Surprisingly, it was, and still is, a rich and enjoyable experience. The EMDIEL kick-off was a mix of excitement and uncertainty as Covid-19 caught everyone by surprise. I even thought that the programme would be postponed. In the end, the academic team managed to pull it off.

Surely, the experience was unique. Our adaptability, our willingness and eagerness to learn and our commitment to the programme were key to the success of each module. Of course, this wouldn’t be possible if the academic team did not move heaven and earth to make things happen.

I personally felt privileged to be able to experience a hybrid set-up. I felt my creativity further stimulated. We invented and engaged into new ways of working together, whether in the same room or online, while consistently producing results that would meet the demands of the different modules.

WHAT WERE THE BIGGEST CHALLENGES THAT YOU MANAGED TO OVERCOME AS A PARTICIPANT OF THE PROGRAMME?

The biggest challenges for me were the uncertainty and the online sessions. On top of the programme of each module requiring to be constantly modified, adapted to the circumstances we were in, like different lockdown levels in different countries, travel restrictions etc., we had to adapt to the changing dates and location. It was tough for us as it was for the academic team. We all had to disrupt our professional and personal schedules.

The online sessions were dreaded by everyone in the cohort. Nothing compares to being in the same room together. There was such good camaraderie among us that we truly enjoyed every moment of sessions when we were physically present in the same room.

That being said, allow me to give credit to our professors with their amazing zoom meeting hosting talent. When you spend the whole day in front of the computer, the only way you’d be coming back the following day is when your professor managed to keep you awake all throughout the session. Of course, the different digital collaboration and learning tools also helped a lot.

WHAT DID YOU LEARN AND EXPERIENCE WHICH YOU WOULD NOT HAVE WITHOUT THE PANDEMIC?

Compromise, resilience, dedication, and goodwill. Yes, we all accepted to compromise and each time we did, the trade-off was worth it. Our resilience was key to enabling us to bounce back to our feet despite the difficulties that we encountered due to Covid-19. Had we not been dedicated to contributing to a positive learning experience not only for ourselves but for our classmates and our professors, the group would have not stayed solid across the different modules.

The goodwill displayed by students and the academic team fostered a relationship of mutual trust, caring and understanding. Together, we were better able to breeze through the impediments of Covid-19.

WHAT HELPED YOU IN YOUR DAILY ROUTINE AS AN EMDIEL PARTICIPANT DURING THE PANDEMIC?

Being pragmatic and optimistic. Facing each day with both feet on the ground but never giving up hope that things could get better and bearing in mind that we are still luckier than most.

And also, accepting to mutually rely on each other. Sometimes, it gets tough to meet deadlines as we constantly juggle between work, school, and family life. In the cohort, we look after each other. Don’t be afraid to ask for help and be generous enough to give it.

WHAT ADVICE WOULD YOU GIVE TO THOSE WHO WOULD LIKE TO START EMDIEL DURING THE PANDEMIC BUT ARE STILL HESITANT TO DO SO?

Of course, I’d say GO FOR IT! But … yes there’s a BUT! Go for it only if you are willing to twist and turn, learn and work differently, manage expectations and disappointments and to commit to the programme. In exchange, you will not only expand your knowledge and skills, but also your professional network and bring with you an extraordinarily rich human experience.

I am lucky to have been stretched beyond my limits, to have been disappointed a couple of times when plans change, to have gone through adversities, because they made the learning experience richer and more meaningful. I met wonderful people from different countries, of different age groups and from different fields. I’ll let you imagine how fun and memorable that was!

If you wish to learn more about the Executive Master in Digital Innovation and Entrepreneurial Leadership (EMDIEL) at ESCP Business School, please contact Manon Delespierre.

Campuses

Berlin

Perspectives of the Sharing Economy: Temporal Ownership Boundary, Self-Cannibalizing Supplier, New Business Models, & Data Policy

Thesis Defence
Perspectives of the Sharing Economy:
Temporal Ownership Boundary, Self-Cannibalizing Supplier, New Business Models, & Data Policy.

Abstract