Marketing & Creativity
A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.
The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.
The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.
Participant Backgrounds (Class of 2022)
We believe diversity and inclusivity help fuel creativity. Students on the MSc in Marketing & Creativity programme come from all over the world - an average of 25 nationalities per year - and have unique cultural, professional and academic backgrounds.
The dynamics and differences between the participants help create a stimulating environment, fostering collective creativity and allowing us to co-create the learning experience.
- Management/Business: 38%
- Marketing, Communications & Advertising: 22%
- Fashion: 10%
- Art & Architecture: 7%
- Economics: 4%
- Engineering: 4%
- Other: 15%
25 average age
3 Years avg. working experience
“In just one year, I had the chance to live in three countries (including a programme trip to Uganda), read more than 50 case studies, present 12 projects, and secure a good internship with Johnson & Johnson in Paris. It was a big stretch but also great fun, which made it absolutely worth it.”
Brand Manager at Butcher's Pet Care
Class of 2012
“The most rewarding yet challenging part of the programme was the group work, during which we collaborated with individuals from a range of nationalities and professional backgrounds to solve business challenges in a creative way. Sharing insights and learning about diverse approaches was a truly enriching experience.”
Director of FEDORA - The European Circle of Philanthropists of Opera and Ballet
Class of 2013
Academic Director, MSc in Marketing and Creativity
Associate Professor of Management
Research areas: future of work, diversity and inclusion, teams and team creativity, prosocial behaviour and ethics.
Professor in the Department of Marketing
Director of the Creativity Marketing Centre
Doctoral degree PhD, Linguistics University College London, U. of London
Research areas: marketing management and consumer behaviour, relationships between stakeholders in organisations, change management and digitalisation, intercultural communication.
ABOUT ESCP'S MSc PROGRAMMES
The choice of a full-time MSc corresponds to a professional project, and gives young graduates and young managers a combination of high-value skills sought by recruiters.
This programme provides academic expertise and the presentation of best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalised world. Choosing a Full-Time Intensive format allows graduates at the end of a relatively short period of tuition to have immediate access to decision-making leadership positions.
Marketing & Creativity
Our programme targets your expertise
The unique curriculum puts an important emphasis on cutting-edge digital, social and analytical tools, and includes a Company Consultancy Project, professional thesis, world-class industry-specific seminars and workshops, and access to our own Creativity Marketing Centre (CMC).
Creativity is in our programme’s DNA. We foster creative thinking and skills with a methodological and systematic approach.
The Marketing modules equip you with all the essential skills and knowledge necessary for successful, high-level practice in marketing across any type of organisation and sector, both consumer and B2B.
The Management modules offered will help you develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.
The Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”.
Total ECTS credits for the Msc in Marketing & Creativity: 90
An 18-month, full-time programme
The programme begins in mid-January and is organised as follows:
January - October: 9 months of theory classes, study of expertise, and practical cases
May - July – London, UK
- Digital Marketing & Social Media
- Global Issues in Marketing
- Creative Analytics
- Managing for Social Impact
- Creative Seminars
*Choice of one specialisation track:
Entrepreneurship & Digital Transformation
- Coding for Marketers
- Leadership & Change Management
Fashion & Luxury
- Creative Branding
- Trends & Innovations
- Omnichannel Management
Sept - Oct – Paris, France
- Creative Seminars
- Breakthrough Strategies
- Research Methods for Professional Thesis
- Managing for Social Impact
- Company Consultancy Projects (6-8 weeks)
Additional Courses & Development Opportunities (London & Paris)
- Communication Skills (terms 1-3)
- Tech Skills: Excel Workshop (term 2)
- French Language Lessons (Beginner or Intermediate; term 1-3)
- Programme Synthesis (term 4)
- Creativity Workshops (terms 1-4)
- Guest Speakers from the Creative Industries (terms 1-4)
- Career Advice & Workshops (terms 1-4)
- Networking Events (terms 1-4)
Nov - May
A unique and popular feature of the MSc in Marketing & Creativity is the series of Creativity Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising.
Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects.
In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management.
These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fast-developing areas.
Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers.
Our Managing for Social Impact module is highly innovative social entrepreneurship, experiential-learning module running through the four terms of the MSc in Marketing & Creativity.
The programme is designed to encourage students to reflect upon pressing social problems, such as poverty and access to basic needs, and focuses on the growing realisation that sustainable social impact can best be achieved by applying market-based solutions.
During the module, the students are challenged to employ their marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.
Most recently, students have been working on projects in the Philippines with an organisation that brings access to local communities, social enterprise knowledge, and expertise in delivering safe experiential learning programmes in the developing world, designed to benefit all participants.
The module combines lectures on some of the conceptual bases underlying social enterprise, case studies showing best practices in social entrepreneurship, presentations by social entrepreneurs, seminars, and discussions with business leaders who embrace social entrepreneurship and hands-on social entrepreneurship projects.
The MSc in Marketing & Creativity provides an excellent connection to the world of marketing, and a solid foundation for an international professional career across a wide range of creative and marketing industries and positions.
The Company Consultancy Project (CCP) is a key and integrated element of the programme, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.
Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP supervises the project to offer relevant advice and to ensure that the academic requirements are met.
The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.
Previous topics for
Company Consultancy Projects
- Ground-based creation of a marketing programme for a company start-up
- Review of global opportunities for an established FMCG product line
- Design and implementation of a cross-channel communications strategy
- Study into the impact of digital channels and social media on brand behaviour
- Development of consumer segmentation and a set of personas for a global luxury product
- Mapping of a leading online brand community and the value of its content, influence patterns and customer engagement
- Formulation of a communications campaign to launch new apps for a major TV broadcaster
At the heart of the MSc in Marketing & Creativity programme is the required minimum four-month professional experience (full-time job / internship), during which students work in a management training role within a client company.
Students begin their search in Semester 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association.
Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.
While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.
The Corporate Relations Department
The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.
As part of their individual Professional Placement (Internship/full-time job), each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews, or a case study carried out during their assignment.
Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies.
At the end of the programme, a written thesis is submitted. A viva voce oral examination is also held at which the research is presented to and assessed by an academic jury.
Some of the previous professional thesis topics included:
- Digital Marketing in the beauty industry in times of Adblockers
- Co-Creation and Influence marketing within the FMCG industry
- The disruption of online corporate banking by the arrival of Fintech companies
- The importance of digital practices in employer branding for attracting and retaining talent
- Is digital killing creativity and uniqueness for luxury brands?
- The Disruption of Digitalisation: How the artwork industry is innovating in order to survive, considering the impact of social media
“The most appealing aspect of the MMK is that creativity is taught as something that can be harnessed and honed, regardless of whether you believe yourself to be very creative or not at all. Creativity becomes part of your daily thinking process and as students we quickly learn how to approach problem-solving by applying a creative lens.”
Account Manager at Google Canada
Class of 2013
“The Marketing modules have given me the essential skills I need to succeed in this evolving business world.
Each module was an opportunity to practice new skills and inject creative thinking into my own marketing style.”
International Operational Marketing at Paco Rabanne
Class of 2017
Marketing & Creativity
within 3 months of graduation
have a job with
an international dimension
€46.4K average starting annual salary within the first year
(Based on all intakes)
Fashion, Luxury & Cosmetics
Advertising & Communications
Technology & Internet
Travel, Tourism & Hospitality
Media, Design & Publishin
They held positions of…
- Brand Manager
- Marketing Manager
- Product Manager
- Strategic Marketing Manager
- Digital Marketing Manager
- Account Executive/Manager/Director
- Senior Consultant
- Business Development Manager
- Executive Director
- Head of Marketing/Innovation
- International Project Manager
- Marketing Executive
- Senior Client Manager
- E-Commerce Manager
- Brand Communications Manager
L’Oréal – Google – Cartier – Saatchi & Saatchi – Landor – Hootsuite – Kantar Vermeer – MasterCard Europe – LVMH – Uber – eBay – LEGO – Estée Lauder – Ralph Lauren – Havas Worldwide – Amazon – IBM – Microsoft – Hearst – FEDORA – Pernod Ricard – Moet Hennessy – Nestle – Heineken – Ernst & Young – BMW Group – Unilever – Johnson & Johnson – Procter & Gamble – Pfizer – …
“Where ESCP made the difference for me was the way in which they taught us the newest forms of marketing. We got challenged by top executives to make ‘out-of-the-box’ pitches and find creative, yet long-term solutions to challenging problems.”
Managing Partner at 26Fields
Class of 2014
“Creativity is the theme that runs throughout all modules, and you’ll be able to put this into practice through class discussions, seminars and projects. For me, creativity was indeed what made the programme stand out, and the case studies we worked on helped enhance my creativity skills as well. The Creative Seminars also brought me face-to-face with real challenges across many industries”
Junior Digital & Communication Manager at L'Oréal
Class of 2017
Marketing & Creativity
- Bachelor degree in any discipline (preferably 240 ECTS)
- A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service or creative industries
- Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer
- Motivation letter
If you are unable to submit some of the required documents on time due to COVID-19, please get in touch with our recruitment team to find a convenient solution.
FLUENCY IN ENGLISH
For non-native English speakers, we require the following minimum scores:
- TOEFL IBT: 100
- TOEFL written: 600
- TOEFL computer based: 250
- IELTS Academic: 7
- PTE Academic: 69
- Cambridge English C1/C2 (CAE/CPE): 185
- Duolingo: 125
Meet MSc in Marketing & Creativity ambassadors
Our Student Ambassadors are here to help. Do not hesitate to contact them directly by email or on their Linkedin profile.
Click here to view the list of Student Ambassadors
Step 1: Application form
Applications are made online.
The following supporting documents must be submitted with your online application:
- The original or certified copy of your degree certificate(s)
- The original or certified copy of your grade transcripts covering all years of university study
- Curriculum vitae
- Photocopy of your passport
- Motivation letter
- Language test certificates (if applicable)
- Two reference letters
Once your application has been submitted and your application fee has been paid, your file will be reviewed by ESCP and we will be in touch to inform you of your result and the next steps.
Please be aware that applications are not necessarily reviewed immediately after submission. You will be contacted as soon as a decision is made, typically within a week of the application deadline.
Step 2: Interview Day
Successful applicants will be invited to visit the London campus for a personal interview. These are typically scheduled two to three weeks after the application deadline. Interviews play an essential role in assessing a candidate's abilities and motivation for the MSc in Marketing & Creativity programme.
Candidates unable to attend interviews on-campus because of distance, current employment outside of Europe, etc., can opt for a webcam interview instead. Due to local government regulations in light of the COVID-19 pandemic, all interviews are conducted online until further notice.
The Admission Committee will review your application in full, make a final decision and notify you of the result. Admission decisions are sent out by email within two weeks of your interview having taken place.
Step 3: Confirmation
Applicants who are offered a place must confirm their acceptance in writing by the deadline indicated in the offer letter.
A non-refundable deposit of 10% (deductible from the full tuition fee) is required to secure a place in the programme once admission has been granted.
If you choose to decline your place, you must inform the Admissions Coordinator by the same deadline indicated in the offer letter.
|28th February 2021|
|31st March 2021|
|30th April 2021|
|31st May 2021|
|30th June 2021|
|31st July 2021|
|31st August 2021|
|30th September 2021|
|31st October 2021|
*Application deadlines are subject to change. Please contact the admissions team for the most recent dates. All interviews will be arranged on an individual basis.
Marketing & Creativity
Fees & Financials
- Tuition fees for the programme are set at £21,850 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
- There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
Tuition fees may be subject to change year to year.
Payment of Fees
Students have an option to pay tuition fees in one instalment or split their payments into three instalments. Those who choose to pay in one instalment make the payment up to two weeks prior to the start of the course, and are also eligible for an Early Settlement Discount (ESD) of 2.5%.
The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals
With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:
Marketing Excellence Scholarship
- Value: Up to £3,000
- Eligibility criteria: The scholarship is open to all self-funding applicants for the January 2022 intake of the MSc in Marketing & Creativity programme who have been recommended to apply by the Admission Panel; are able to demonstrate excellent past academic performance and a varied and relevant professional experience; and, most importantly, show a potential for an outstanding marketing career.
- How to apply: Once offered a place to study on the programme and an invitation to apply for this scholarship, you should submit an application to our admissions team outlining why you should be a recipient. The entry may be in any format (video, essay, art, etc.), but it needs to clearly specify your achievements to date and how the MSc in Marketing & Creativity will help you in your intended career path.
Access Opportunity Scholarship
- Value: Up to £5,000
- Eligibility criteria: The scholarship is open to all self-funding applicants for the January 2022 intake of the MSc in Marketing & Creativity programme.
- How to apply: Once offered a place to study on the programme, you should submit an application form [DOC - WORD] outlining your current financial situation and how obtaining our Access Opportunity Scholarship will help you in your intended career path.
To be eligible to apply for a scholarship, you must be admitted to the programme and meet the individual scholarship category requirements.
In cases of multiple successful applications, please be aware that the cumulative amount awarded will be capped at £5,000.
The following deadlines apply for both ESCP MMK Scholarship categories:
- Round 1: 2nd May 2021
Available to anyone applying between 28th February and 31st March 2021
- Round 2: 1st August 2021
Available to anyone applying between 1st April and 30th June 2021
- Round 3: 10th October 2021
Available to anyone applying between 1st July and 31st August 2021
- Round 4: 5th December 2021
Available to anyone applying between 1st September and 31st October 2021
External Funding Opportunities
It is possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens.
Please obtain information in your home country/country of residence or from foreign sponsors by contacting the relevant government bodies and foundations.
We also already have some agreements in place with the following companies. Please always check with the provider for the latest terms and conditions:
FUNED-CONACYT Scholarship for Mexican students
FUNED-CONACYT provide a 20% tuition fee scholarship for Mexican students who wish to pursue their master degree abroad in top-ranked universities. Please note that this scholarship cannot be cumulative with ESCP Scholarships.
Loans & Bursaries
MSc in Marketing & Creativity students from Spain are eligible to apply for additional financial aid to support their studies via BBVA.
Any decisions regarding the external funding opportunities listed in this section are made by the institutions in question. ESCP does not have any say over or responsibility for their final decision.