To unlock the full potential of sustainable innovation, look at patterns in business models
ARTICLE· 08/08/2023
Open Programme
ESG and Sustainability for Innovation Leaders
New Practices and Business Models
Navigate turbulent business environments and learn to translate sustainability challenges into new business opportunities. Advance from viewing ESG as compliance requirements and cost factors to understanding its inherent strategic power. By going beyond compliance, learn how to transform sustainability into opportunities for innovation, purpose, and business success.
This 3-day programme is designed for mid to top level leaders. You will learn how to
- Review your company’s values and sustainability policies from a multi-stakeholder perspective.
- Set strategic ambitions for business growth.
- Identify areas of influence and competitive advantage.
- Prioritize new opportunities that would bring the best results.
- Explore new business models to fuel innovation, business growth as well as social and environmental impact.
Dive into ESGs and Sustainability
This 3-day programme will empower you to see where sustainable innovation becomes a source of competitive advantage. The authors of the book Sustainable Business Model Design: 45 patterns, Prof. Dr. Lüdeke-Freund, Prof. Dr. Henning Breuer, and Prof. Dr. Lorenzo Massa, invite you to explore the new opportunities arising from economic, social and ecological value creation. You will benefit from the teachers' extensive knowledge, participate in workshops, and hear inspirational talks from renowned experts.
By the end of the course, you will see your path to sustainable innovation and business success. You will also create a shared language and common goals among your teams.
This certificate course will give you new ways to examine your own values and your corporate sustainability policies. You will learn to recognize and manage your ESG strengths. You will also develop new business opportunities and models from a strategic viewpoint, especially during turbulent times.
These insights will allow you to approach your company’s goals through strategic innovation projects and action plans. They will also enable you to transform existing business models to gain competitive advantage.
Who should attend ESG and Sustainability for Innovation Leaders
This certificate programme is tailored to mid- and top-level leaders from different organizational functions. We welcome innovation managers, marketers, and sustainability leaders. We also invite ESG and CSR managers, human resource managers, and other leaders. They should be interested in driving innovation and business growth.
Benefit for participants
1 Accelerate Time to Revenue. Make sustainability a core part of the innovation process, and accelerate the time to market and revenue.
2 Increase strategic alignment. Get a clear understanding of basic concepts and a shared language to grow your influence and access to resources.
3 Re-prioritize business goals. Learn how to review your values and your company’s policies. This will help you focus on practices for sustainable innovation and long-term success.
4 Identify new business opportunities. Use best practices to address challenges in value creation ensuring longevity and success of your venture.
5Reusable methods and patterns. Learn from real-world examples, and apply them directly to your company’s context.
6 Network and collaborate with like-minded leaders and executives from diverse industries.
Benefits for organisations
• Develop and communicate your sustainable innovation strategy to reach sustainability goals and master ESG challenges, enhance resilience, and motivate multi-stakeholder engagement.
• Increase alignment of different functions in the organisation. Use your sustainable innovation strategy as a driver for a new competitive edge and impact, focusing on your vision.
• Assess the conditions under which investments in your sustainable innovation strategy pay off, now, mid, and long-term
• Review your business model and its current and future sustainability features. Develop new business models and define the initial steps for their successful implementation.
Curriculum
- Critical trends and external drivers of ESG
- Strategic view on sustainability: cases and group work
- Values-based and sustainable innovation: preparing, launching, and implementing strategic sustainable innovation initiatives
- Sustainable business model design: patterns and frameworks
Faculty
Prof. Dr. Lorenzo Massa
Prof. Dr. Lorenzo Massa consults, speaks, researches, and teaches in the fields of strategy, innovation, and sustainability. He is Professor for Strategy, Innovation and Sustainability at Aalborg University (AAU) Business School and Director at Boston based strategic innovation advisory Change Logic. Lorenzo is a member of the World Economic Forum’s Expert Network for Innovation.
Prof. Dr. Henning Breuer
Prof. Dr. Henning Breuer consults, researches, and teaches in the fields of innovation management and business psychology. He is the founder of UXBerlin – Innovation Consulting, and a Professor for Business and Media Psychology at HMKW Berlin. Working with multinational corporations, SMEs, public organisations, and start-ups, he provides consulting on sustainable innovation culture and business models, future scenarios, and ethnographic stakeholder research.
Prof. Dr. Florian Lüdeke-Freund
Prof. Dr. Florian Lüdeke-Freund is Professor for Corporate Sustainability at ESCP Business School, Berlin, where he holds the Chair for Corporate Sustainability. Florian’s research and teaching deal with corporate sustainability management, sustainable entrepreneurship, sustainable business models, and values-based innovation.
He founded SustainableBusinessModel.org, an international research center. He also supports the Strongly Sustainable Business Model Group at OCAD University in Toronto, Canada.
MINI PODCAST
Audience
- Mid to top-level executives like heads of strategy, heads of innovation, and heads of sustainability, CEOs, CFOs, COOs, and leaders from various organizational functions.
Fees
€3,950
ESCP STAR Centre
The ESCP STAR Centre for Sustainability, Transformation and Applied Research aims to support individuals and organisations to promote and improve sustainability. Its focus is on research transfer, education and community building.