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An unprecedented partnership between Maison Cartier and two leading Business Schools

There is no one-size-fits-all approach to manage an academicChair. Fair to say, ESCP and HEC Paris made a bold decision to take on this stimulating challenge which offers both schools the opportunity to build a new tripartite and agile model around this great partnership and to pool from their respective resources to prove that 1+1 = 3. 

The Cartier – ESCP – HEC Paris Turning Points Chair came to life  in January 2021.
ESCP and HEC Paris have always questioned their responsibility to build the future and the role of education as a lever for societal transformation.
What is at stake? Students expect from their schools both an awareness of societal issues and a strong determination to act beyond the classroom. For several years now, ESCP and HEC Paris course offering has been enriched with mandatory courses integrating essential topics related to sustainability and ecological transition.
Sustainable development, new relationships to consumption, behaviour of generation Z, new ways of working... These are some of the many Turning Points the world is facing. It is thus essential to create spaces for reflection on these challenges, which is exactly the role of a Chair.

Time to celebrate!

On Friday 9, Cyrille Vigneron (President and CEO, Cartier International), Prof. Frank Bournois (Executive President and Dean, ESCP), Prof. Eloïc Peyrache (Dean and General Director, HEC Paris),Prof. Anne Laure Sellier (HEC Paris) and Ben Voyer (ESCP), Chair holders, celebrated the first 6 months of the existence of the chair during a “Inspiration in Action” event.

Gathering about 50 guests from Cartier, HEC Paris and ESCP at the Fondation Cartier pour l’Art Contemporain, this event showcased the first inspirations stemming from the Chair’s activities.

Cyrille Vigneron (ESCP Alumnus 82), launched the event by saying “There is a gap to be filled between business and academic research. That’s why we saw the need to bring academic rigor to our observation of the world around us. There is a succession of signals coming from society we cannot ignore: we have to think about those turning points and act”.

During an open-discussion “In conversation with,” Cyrille Vigneron and Professors Anne Laure Sellier and Ben Voyer discussed why Cartier had been interested in a setting up a Research Chair tackling philosophical questions, and why a Chair centred around today’s and tomorrow’s turning points was key.

Cyrille Vigneron and Professors Anne Laure Sellier and Ben Voyer Cartier ESCP HEC Paris Turning Points Chair
“We have taken a research-oriented approach because we are convinced that academic  research can have a positive impact on business practices and society. As Professors, our job is not only to teach knowledge, but to make students see the world differently and think critically. The pandemic has forced us to stop, pause and think. We had to ask bigger questions that take time to answer. We’ve turned this Covid period into a source of inspiration.
We want our Chair to be a playground to explore core issues such as new forms of consumption, de-consumption, sustainability, gender… What makes this Chair unique is its ambition to foster transversal thinking  and to confront  the reality of today’s world - something that not all coporations are ready to do."


Prof. Frank Bournois and Eloïc Peyrache praised Cyrille Vigneron for giving ESCP and HEC Paris this outstanding opportunity to collaborate. 

Prof. Frank Bournois and Prof. Eloïc Peyrache
  
The ambition of the Chair is to share a research culture and to inspire Maison Cartier to face the current and future challenges of the business world and its societal issues. It is a great project that will not only benefit from research conducted by  two  professors from both Schools, but also a whole community of students and Alumni.

The GenZ Observatory is a prime example of how both schools’ students can contribute to the Chair’s activities. The Observatory is an initiative from the Turning Points Chair to study emerging generational and cultural changes. Each month, students are challenged to become trend spotters and opinion seeker on a given topics. The Observatory has already explored a wide range of topics such as work and workplaces, activism, interpersonal relationships or sustainability.
Sylvie Rood and Martina Bersani, both ESCP students, are content curators for the Observatory. They shared food for thought and inspirational learnings from their work so far. 

Sylvie Rood and Martina Bersani ESCP students Genz Observatory Cartier ESCP HEC Paris Turning Points Chair
 
“Professionally, GenZ employees want to do things that they are inspired by and that create impact. They want to be value creators. They also crave for mental health and life balance while being ready to take on multi-experiences and multi-challenges”.


Research results and insights shared today will inspire and prepare both students and managers for upcoming challenges. Keep connected with the Turning Points Chair! 

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