SALES 4.0 | Master in International Sales Management (MSc)
Meet our students: Amar Sigireddi, Class of 2026
From engineering and sales to receiving ESCP’s Dean’s Award, Amar Sigireddi’s journey reflects a commitment to continuous growth. Drawn to the MSc in International Sales Management (MISM) for its specialised focus, he embraced opportunities far beyond the classroom, from student leadership and consultancy projects to international competitions. Today, Amar leaves ESCP with greater confidence, a global perspective, and a clear ambition to shape the future of sales strategy through technology and innovation.
Tell us about yourself.
I'm Amar, originally from India. I come from an engineering background and spent a few years in sales before deciding I wanted to actually properly specialise in it. Having done an MBA already, I wanted something more focused on sales management specifically. ESCP's MISM was one of the few programmes that took sales seriously as a discipline. It felt right and I went for it.
You were selected as the recipient of the Dean’s Award 2026, one of the highest distinctions at ESCP. What does this recognition mean to you?
I've been a student for about eight years now. That's a long time to be in education and there are a lot of moments where you wonder if it's all adding up to something. This recognition is the cherry on top of that whole journey. It means a lot, not because of the title, but because it validates years of showing up and doing the work across multiple programmes, cities, and life chapters.
You've been actively involved in the ESCP community. Which experiences had the greatest impact on you?
Two things stand out. My role as Head of Business Development at JET ESCP was the closest thing to a real sales job I had during the programme, building a pipeline from zero, signing actual clients, learning what works and what doesn't in the field. It gave me confidence I didn't have before. And then running for the AGORA board elections. I genuinely didn't think I'd win. Finding out that my classmates backed me, that changed something in how I see myself.
A key feature of the MISM is the Company Consultancy Project (CCP). Tell us about it.
Honestly, the CCP was hard, and not always in a good way. Team dynamics were difficult at times but that was also the most valuable part. I learned more about how I work, what role I naturally take in a team, and how to navigate friction without letting it derail the work. The technical output mattered less than what I figured out about myself. Better to make those mistakes in a classroom than in a boardroom.
The programme takes place in Berlin and Paris. What was it like studying in these two vibrant cities?
Travel became a significant part of the experience in ways I didn't expect. I've done more Paris trips than I can count now, went to the US for a short study seminar, competed at L'Oréal Brandstorm in Paris and Düsseldorf, and attended VivaTech. Each one added something. Berlin gave me the day-to-day grounding, Paris gave me the energy and perspective. Switching between the two kept the study experience from ever feeling routine.
Looking back on your journey, what has been the most transformative lesson for you?
There were so many good moments. But the throughline across all of it was learning that I'm more capable than I gave myself credit for. Whether it was a professor pushing back on my thinking, Brandstorm, or the student union elections, the programme kept putting me in rooms where I had to trust myself and back my own ideas. That shift in confidence is probably the most lasting thing I'm taking away.
What do you hope to take into the next phase of your career?
I come from an engineering background, so my brain naturally works in systems and problem-solving. I want to bring that into sales strategy in a way that’s unique. Most salespeople think in relationships; most engineers think in processes. I want to sit at that intersection and see what's possible. Sales strategy and how technology reshapes it over the next decade is where I want to play.
To what kind of person would you recommend the MISM programme?
Not everyone, genuinely. I'd tell people: don't pick this programme because it's in Berlin and it sounds cool. But if you have a plan alongside it, know what you want to get out of it, chase the right opportunities, don't just merely attend classes, it gives you access to a lot. The opportunities are there. Taking them is what separates the people who get the most out of it from those who don't.
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