ESCP's Top Case Author Martin Kupp Publishes "The Ultimate Guide to Case Teaching and Writing" with Open Access Focus

In a notable achievement that combines recognition with knowledge sharing, ESCP Professor Martin Kupp and co-author Professor Urs Mueller, both ranked among The Case Centre's Top 50 bestselling case authors globally, have published their new book on case method teaching and writing. Released on November 19, 2024, by Ubiquity Press, "The Ultimate Guide to Case Teaching and Writing" represents a significant contribution to business education methodology from two of the field's most successful practitioners, with Mueller ranking 25th and Kupp placing 40th in global case sales.

To make the book available as widely as possible, with the support of The Case Centre, the authors have chosen to release an electronic version of the book available for free through Ubiquity Press. This decision aligns with ESCP's commitment to advancing business education globally and making high-quality educational resources widely accessible.

The comprehensive guide is accompanied by two supplementary workbooks, also available as free downloads, providing practical tools and exercises for readers to develop their case teaching and writing skills.

The book serves various audiences, including:

• Faculty members from business schools worldwide
• Corporate trainers seeking to foster analytical thinking
• Consultants dedicated to organizational development
• Aspiring case writers and teachers at all experience levels

Professor Kupp, who teaches entrepreneurship and strategy at ESCP Business School's Paris campus, brings extensive experience to this work. Beyond his academic role, he has worked with numerous prominent companies and co-founded Renaissance Fusion, a pioneering continental European fusion startup.

To learn more and access the free electronic version of the book and supplementary workbooks, visit Ubiquity Press.