Jacob Frank | ESCP Business School

Frank Jacob

Full Professor of Marketing and Sales

Department : Marketing
Campus : Berlin

Professor Jacob has held the position of Professor of Marketing at ESCP Business School Berlin campus since January 2002.

In this position, he has also had teaching assignments at institutions in different regions including Western Europe, Central and Eastern Europe, India, the Middle East, and Southeast Asia. He has extensive teaching experience in marketing at the undergraduate, graduate, postgraduate, PhD, and executive levels. He is also involved in business consulting.

Professor Jacob has held the position of Professor of Marketing at ESCP Business School Berlin campus since January 2002.

He studied business administration at the Universität des Saarlandes, where he graduated in 1989 with the degree of Diplom-Kaufmann. During his studies, he was an exchange student at the University of Michigan in Ann Arbor (USA) from 1985 to 1986. In 1989, he began work on his PhD while serving as an assistant lecturer at Freie Universität Berlin. From this time, he specialised in business-to-business marketing issues. Professor Jacob earned his doctorate in 1994 with a dissertation on product customisation in the industrial sector. He continued his academic career with a Habilitation project (post-doctoral qualification to supervise research) at the same university. This was completed in 2001 with research on industrial business relationships. In the academic year 1997–1998, he reinforced his international orientation as a visiting professor at the University of Western Sydney in Australia.

PUBLICATIONS
AWARDS AND HONORS

Display:

15 publications

Academic Articles

2024

JACOB, F., H., N. BULAWA, K. MASON

Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure

JOURNAL OF BUSINESS RESEARCH, 185, December

Academic Articles

2024

JACOB, F., H., N. BULAWA

The unfolding of conceivable practice trajectories as market-making opportunities

MARKETING THEORY

Chapters

2023

JACOB, F., H., A. ROICK

Customer Success Management: Unearthing Dimensions of a Novel Job Category

In: Marketing und Innovation in disruptiven Zeiten, Kleinaltenkamp, Michael; Gabriel, Lorenz; Morgen, Julian; Ngyuen, Mi Springer Gabler, 347-362

Academic Articles

2022

HARTWIG, K. L., F. JACOB

Capturing marketing practices for harnessing value-in-use

JOURNAL OF MARKETING THEORY AND PRACTICE, 30(2), 137-153

Academic Articles

2022

JACOB, F., H., K. L. HARTWIG

A value-in-use oriented sales approach for digital services of technology companies

MARKETING ZFP - JOURNAL OF RESEARCH AND MANAGEMENT, 44(2), 24-43

Academic Articles

2022

BULAWA, N., F. JACOB

More Than a Snapshot: Dynamic Value-in-Use Emergence in E-Services

ELECTRONIC MARKETS, 32(4), 153-165

Chapters

2022

JACOB, F., T. AICHNER

Customer Participation and Commodity Marketing

In: Commodity Marketing, Enke, Margit; Geigenmüller, Anja, Leischnig, Alexander (eds.) Springer International Publishing

Academic Articles

2021

AICHNER, T., P. COLETTI, F. JACOB, R. WILKEN

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

CORPORATE REPUTATION REVIEW, 24, 179-190

Academic Articles

2021

HARTWIG, K. L., L. VON SALDERN, F. JACOB

The journey from goods-dominant logic to service-dominant logic

INDUSTRIAL MARKETING MANAGEMENT, 95, 85-98

Academic Articles

2020

JACOB, F., A. SEBALD

What help do you need for your fashion shopping?

EUROPEAN MANAGEMENT JOURNAL, 38(2), 319-334

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

2015

Recognition for continuous research contributions to the field of mobile marketing

The International Marketing Trends Conference

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

Women’s Health as an Economic and Innovation Frontier

26 Mar 2026
05.00 pm - 08.00 pm

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Academic Articles

2024

Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure

Academic Articles

2024

The unfolding of conceivable practice trajectories as market-making opportunities

Chapters

2023

Customer Success Management: Unearthing Dimensions of a Novel Job Category

Academic Articles

2022

Capturing marketing practices for harnessing value-in-use

Academic Articles

2022

A value-in-use oriented sales approach for digital services of technology companies

Academic Articles

2022

More Than a Snapshot: Dynamic Value-in-Use Emergence in E-Services

Chapters

2022

Customer Participation and Commodity Marketing

Academic Articles

2021

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study

Academic Articles

2021

The journey from goods-dominant logic to service-dominant logic

Academic Articles

2020

What help do you need for your fashion shopping?

Research and expertise

News & events

Events

Events

Marketing Trends Award

2015

The International Marketing Trends Conference

Research and expertise

News & events

Events

Events