Lola Herrero is since 2013, Associate Professor at ESCP Business School (Madrid Campus), being currently Jean-Baptiste Say Institute Scientific-Academic Director (Madrid Campus), and academicals advisor of the MSc in Hospitality and Tourism Management. From 2002- until 2014 she has been a lecturer in the Department of Business Economics at the Universidad Carlos III de Madrid (UC3M). She holds a Ph.D. in Business Economics (Rey Juan Carlos University, Madrid), an M.Phil.in "Quality Management" (Official Tourism School in Madrid) and a B.A. Hons in "European Tourism Management" (University of Savoie, France).

She is developing as principal researcher/director, international cooperation for development projects and consultancy missions, mainly in LatAm funded by public and private institutions. The more recent, and ongoing projects, are the following:

Project: “Especialización en Gestión de Iniciativas Económicas Colaborativas y Economía Social en Centroamérica (Proyecto INICIA)”, funded by EU ERASMUS Plus (2019-2021).

 

Project: IRUDESCA. Integración Regional, Universidad y Desarrollo Sostenible en Centroamérica, funded by EU ERASMUS Plus (2017-2019).

 

Since 2016, she is the responsible of different advisory/consultancy missions, being ESCP the “academic partner” of Riu Hotels for its Corporate Social Responsibility department. Among other projects “On the field”, the most recent one (2019-20) developed in Cancun (México) and in progress is the design, and execution of a CRS tool: “Monitoring and impact system of destination sustainability projects (SSIP-RIU).

Aligned with the projects developed, her recent research in based on the topic/field of sustainability management, mainly related to tourism destinations and in emerging destinations, highlighting the most recent publications in peer review journals (2019):

 - "What is the host community perception of slum tourism in Colombia?" María Dolores Herrero AmoChandana (Chandi) JayawardenaSalome Laloum Gaultier. Worldwide Hospitality and Tourism Themes, ISSN: 1755-4217. https://doi.org/10.1108/WHATT-12-2018-0086    

- “Public–private partnership as an innovative approach for sustainable tourism in Guanacaste, Costa Rica” María Dolores Herrero Amo (ESCP Europe – Madrid Campus, Madrid, Spain) M. Cristina De Stefano (ETSII, Universidad Politécnica de Madrid, Madrid, Spain). Worldwide Hospitality and Tourism Themes ISSN: 1755-4217. https://www.emerald.com/insight/content/doi/10.1108/WHATT-11-2018-0078/full/html

Search the faculty

Display:
6 publications

Conference Proceedings

2024

HERRERO, M. D., N. , N. MUÑOZ, A. HURTADO

El metodo RIU como vector de aplicación de la inversión social hotelera: ¿como incidir en el desarrollo sostenible de las comunidades en destinos turísticos?

Common ground research networks

Academic Articles

2023

HERRERO, L., J. R. COBO, A. CHAMARRO,

Towards sustainable tourism development in a mature destination: Measuring multi-group invariance between residents and visitors’ attitudes with high use of accommodation-sharing platforms

JOURNAL OF SUSTAINABLE TOURISM, 31 (2), 520-537

ESCP Impact Papers

2021

CHAMARRO SANTIUSTE, A., M. D. HERRERO, J. R. COBO

Switching paradigms: from Airbnb to Fairbnb.coop. Designing impactful social economy business models

ESCP Impact Papers, 2021-16-EN

icon-brochure

Conference Proceedings

2020

HERRERO, L., J. R. COBO, A. RUIZ VELILLA, A. CHAMARRO SANTIUSTE

De Airbnb a Fairbnb: aplicación práctica de Co-creación y Gestión de Iniciativas de Economía Colaborativa y Economía Social

CERALE - ESCP Europe

ESCP Impact Papers

2020

COBO, J. R., L. HERRERO, A. CHAMARRO SANTIUSTE

Rethinking businesses: Collaboration, digitalization and sustainability as core pillars for future innovative and resilient companies

ESCP Impact Papers, 2020-30-EN

icon-brochure

Academic Articles

2019

HERRERO, L., C. JAYAWARDENA, CHANDANA , S. LALOUM GAULTIER, S

What is the host community perception of slum tourism in Colombia?

WORLDWIDE HOSPITALITY AND TOURISM THEMES, 11(2), 140-146