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Michael Haenlein is Professor of Marketing at ESCP Europe, the Scientific Director of the ESCP Europe Research Center on Big Data and the Associate Dean of the ESCP Europe Executive PhD Program in Art Management in collaboration with Tsinghua University, Academy of Arts & Design.

Established in 1819, ESCP Europe is the world’s oldest business school and has educated generations of leaders and entrepreneurs with campuses in Germany (Berlin), UK (London), Spain (Madrid), France (Paris), Italy (Turin) and Poland (Warsaw). Michael is based on the Paris campus.

Michael’s research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of Social CRM, Word-of-Mouth (WoM) and Customer Social Value. More recently he has focused on Artificial Intelligence.

Professor Haenlein has published in journals such as the Journal of Marketing, International Journal of Research in Marketing (IJRM), Business Horizons and the California Management Review. He counts among the top 50 most cited marketing academics worldwide, based on Google Scholar. Michael is the most cited researcher in the field of Word-of-Mouth, among the top three in the field of Customer Relationship Management and among the top ten in the field of Social Influence.

Michael is a Senior Editor at the International Journal of Research in Marketing and an Associate Editor at the Journal of Management Analytics. From 2012 to 2015 Michael was the Editor-in-Chief of the European Management Journal. He is equally part of the Editorial Review Board of the Journal of Marketing and Business Horizons. Furthermore he is on the International Advisory Board of the California Management Review and the Advisory Panel of the European Management Journal.

Since May 2019 Michael is part of the Executive Committee of EMAC where he serves as Vice President Corporate Relationships. The European Marketing Academy (EMAC) is the main association for marketing academics in Europe and has over 1000 members from 57 different countries.

Professor Haenlein holds Visiting Positions at Positions at Kozminski University in Warsaw (Poland) and the Trinity College in Dublin (Ireland). In the past he had Visiting Positions at the University of Naples Parthenope (Italy) and the Interdisciplinary Center (IDC) Herzliya (Israel). As a consultant, he has worked with a large number of international companies in a variety of industry sectors such as telecommunications, financial services, technology and private equity.

Professor Haenlein holds a PhD from the WHU, Otto Beisheim School of Management (2004) and a Habilitation from the Pantheon-Sorbonne University (2013).

 

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42 publications

Journal Article

2020

KAPLAN, A., M.HAENLEIN

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

BUSINESS HORIZONS, 63(1)

Journal Article

2020

ABRIL, C., J.SANCHEZ, M.HAENLEIN

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 48(2), 270–287

Journal Article

2019

KAPLAN, A., M.HAENLEIN

Siri, Siri in my Hand, who is the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence

BUSINESS HORIZONS, 62(1), 15-25

Journal Article

2019

HAENLEIN, M., A.KAPLAN

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

CALIFORNIA MANAGEMENT REVIEW, 61, 5-14

Journal Article

2017

HAENLEIN, M., B.LIBA

Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs

CALIFORNIA MANAGEMENT REVIEW, Vol. 59, issue 2, pp. 68-91

Journal Article

2016

KAPLAN, A., M.HAENLEIN

Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster

BUSINESS HORIZONS, 59(4), 441-450

Journal Article

2014

KAPLAN, A. M., M.HAENLEIN

Collaborative projects (social media application): About Wikipedia, the free encyclopedia

BUSINESS HORIZONS, 57(5), 617-626

Journal Article

2013

HAENLEIN, M., B.LIBAI

Targeting Revenue Leaders for a New Product

JOURNAL OF MARKETING, Vol. 77, Issue 3, pp. 65-80 16 p.

Journal Article

2013

MALTHOUSE, E. C., M.HAENLEIN, B.SKIERA, E.WEGE, M.ZHANG

Managing Customer Relationships in the Social Media Era

JOURNAL OF INTERACTIVE MARKETING, Vol. 27, Issue 4, pp. 270-280, 11 p.

Journal Article

2013

HAENLEIN, M.

Social Interactions in Customer Churn Decisions: The Impact of Relationship Directionality

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, Vol. 30, Issue 3, pp. 236-248 13 p.