Michael Haenlein is a Professor of Marketing at ESCP Business School.

Michael has a Ph.D. from the WHU, Otto Beisheim School of Management, and a Habilitation from the Pantheon-Sorbonne University. He holds Visiting Positions at Kozminski University in Warsaw (Poland) and Trinity Business School in Dublin (Ireland). As a consultant, he has worked with many international companies in various industry sectors, such as telecommunications, financial services, technology, and private equity.

His research interest and expertise deal with analyzing the impact of new technologies on firms and consumers. He has examined issues such as video gaming, mobile gaming, artificial intelligence, social media, and influencer marketing. Haenlein has published over 50 articles in academic and practitioner-oriented journals. He received the 2021 Jan-Benedict Steenkamp Award for long-term impact and several Best Paper awards.

Michael has been part of the Academic Council of the American Marketing Association (AMA) since July 2021 and will join the Executive Committee as President Elect-Designate beginning July 2024. The AMA Academic Council is a 12-member council that represents the diversity of scholarly interests in managerial, behavioral, modeling, and public policy perspectives with attention to strategic marketing implications.

He counts among the top 30 most cited marketing academics worldwide, based on Google Scholar. Michael is part of the editorial or advisory boards of the Journal of Marketing, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Retailing, and the California Management Review.

 

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76 publications

Academic Articles

2022

HAENLEIN, M., M. -H. HUANG, A. KAPLAN

Business Ethics in the Era of Artificial Intelligence

JOURNAL OF BUSINESS ETHICS

Academic Articles

2022

HAENLEIN, M., M. J. BITNER, A. K. KOHLI, K. N. LEMON, D. J. REIBSTEIN

Responsible Research in Marketing

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 50(1), 8–12

Academic Articles

2022

HAENLEIN, M., R. VARADARAJAN, R. B. WELDEN, S. ARUNACHALAM, S. GUPTA

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 39(2), 482-501

Academic Articles

2021

HAENLEIN, M., A. KAPLAN

Artificial intelligence and robotics: Shaking up the business world and society at large

JOURNAL OF BUSINESS RESEARCH, 124, 405-407

Academic Articles

2021

HAENLEIN, M., A. KOHLI

Factors affecting the study of important marketing issues: Implications and recommendations

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 38(1), 1-11

Academic Articles

2021

HAENLEIN, M., A. GUHA, D. GREWAL, P. K. KOPALLE, M. J. SCHNEIDER, H. JUNG, R. MOUSTAFA, D. R. HEGDE, G. HAWKINS

How artificial intelligence will affect the future of retailing

JOURNAL OF RETAILING, 97(1), 28-41

Academic Articles

2021

HAENLEIN, M., P. VERHOEF, T. BROEKHUIZEN, Y. BART, A. BHATTACHARYAA, J. Q. DONG, N. FABIAN

Digital transformation: A multidisciplinary reflection and research agenda

JOURNAL OF BUSINESS RESEARCH, 122, 889-901

Academic Articles

2021

HAENLEIN, M., P. KORZYNSKI, A. K. KOZMINSKI, A. BACZYNSKA

Bounded leadership: An empirical study of leadership competencies, constraints, and effectiveness

EUROPEAN MANAGEMENT JOURNAL, 39(2), 226-235

Academic Articles

2021

HAENLEIN, M., P. KORZYNSKI, M. RAUTIAINEN

Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence

EUROPEAN MANAGEMENT JOURNAL, 39(5), 675-684

Academic Articles

2021

HAENLEIN, M., A. KOHLI

Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 38(1), 29-31