Dr. Yuting GAO is a tenure-track Assistant Professor in the Department of Information & Operations Management, ESCP Business School, Madrid. She received her Ph.D. in Information Systems and Analytics from School of Computing, National University of Singapore. Prior to that, she received her Bachelor’s degree in Economics from School of Economics and Management, Tsinghua University, China.

Her research interest lies in human-computer interaction, human-AI interaction, and the economic and social impacts of the Internet. Her research methods include field/lab experiments, survey, econometrics modeling, and machine learning. She has presented her research at leading academic conferences such as the International Conference on Information Systems (ICIS), the Workshop on Information Systems and Economics (WISE), and the Pre-ICIS Workshop on HCI Research in MIS. Before joining ESCP, Yuting served as a Postdoctoral Fellow in AI Governance at AI Singapore, working on topics such as how to build trustworthy AI and how to develop users’ trust in AI.

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4 publications

Conference Proceedings

2023

GAO, Y., Z. JIANG, K. Y. GOH, H. CHEN

Unlocking the Psychology of Online Travel Booking: How Price Expectations Affect Consumers

International Conference on Information Systems (ICIS)

Conference Proceedings

2022

GAO, Y., Z. JIANG

Compliments to Accomplishments: The Effect of Compliments by Digital Platforms on Consumer Behavior

Annual Pre-ICIS Workshop on HCI Research in MIS

Conference Proceedings

2021

GAO, Y., L. KAI, H. H. TEO

Ecosystem Bundling Promotion and Consumers’ Product Evaluation: Evidence from Amazon Devices

International Conference on Information Systems (ICIS)

Conference Proceedings

2017

GAO, Y., Z. JIANG

Social Identity and Information Privacy Preference

International Conference on Information Systems (ICIS)