Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris and is an Adjunct Professor at Trinity Business School, Trinity College Dublin.
His research examines how new technologies reshape firms, consumers, and marketing sys-tems. His work covers artificial intelligence and generative AI; social media, influencer marketing, and word-of-mouth; gaming, live streaming, and the metaverse; and digital transformation. He also studies consumer vulnerability and marketplace inclusion, as well as the credibility, relevance, and societal impact of marketing research.
Michael is President of the Academic Council of the American Marketing Association (AMA), Vice President of Publications at the European Marketing Academy (EMAC), and Dean of the Fellows of the Responsible Research in Business and Management (RRBM) network. He is a Fellow of both EMAC and RRBM. In 2026, he co-chaired the AMA Winter Academic Conference in Madrid, the first AMA conference held outside North America.
His work has received more than 90,000 citations on Google Scholar. He is an Associate Editor at the Journal of Marketing and an Area Editor at the Journal of the Academy of Mar-keting Science (JAMS) and the International Journal of Research in Marketing (IJRM). He was Editor-in-Chief of the European Management Journal (2012–2015) and now serves on its Advisory Panel and on the International Editorial Board of California Management Re-view.
His awards include best paper awards from Business Horizons and IJRM, the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact, and recognition as a Distinguished Winner of the 2025 AMA-EBSCO-RRBM Award for Responsible Research in Marketing.
At ESCP Business School, Michael is Academic Director of the Executive DBA Program.
Michael holds a Ph.D. from WHU – Otto Beisheim School of Management and a Habilita-tion from Panthéon-Sorbonne University.
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