During May and June the third and fourth International Consulting Projects with RIU were finished.
The team composed by two students from the MBA in International Business did some research in order to design a referral framework of the most relevant social and environmental indicators that can be taken into account in order to measure the return of social investment projects. The team made up of MSc in Marketing & Digital Media students proposed a brand territory concept for the RIU CSR area to help it better engage with the audience and pointed out some actions to put it in place. And do you know what? The RIU CSR top managers loved the deliverables of both projects so much that they are ready to study how to implement the results.
After concluding our last ICPs, the ESCP team that works on this Professorship prepared their luggage and set sail (well, they flew) to Cancún (Quintana Roo, México) to perform an academic consulting mission on how to implement a standardized follow-up system for RIU CSR projects: the RIU-SSIP - “Sistema de Seguimiento e Impacto de Proyectos-destino” of RIU CSR area. As this journey actually began in 2020, when the COVID pandemia forced us to stop the fieldwork, it’s been amazing to be able to go back and continue working with the managers of the social and environmental projects that the CSR area of RIU are promoting, via investment or collaboration, in this destination.
Along with them, and during the visits and workshops that have taken place, the ESCP team has started to co-design the SSIP tools that will allow RIU to follow-up the projects in order to know the real impacts of social investment. After thirteen days of work, the ESCP team is back home with some draft tools that will be implemented and improved in the coming months, also with the generous support of the Mexican project leaders. Once this “implementation” phase is over, the idea is to travel again to Mexico in November to get them validated and build the final RIU-SSIP tools as collaboratively as possible.
The ESCP team working on this mission hopes to keep bringing good news about this amazing project!
First two RIU International Consulting Projects concluded!
Two teams from the Madrid campus MSc in Hospitality & Tourism Management have done their International Consulting Projects at RIU Hotels & Resorts
Inversión social de la industria hotelera
Riu Hotels & Resorts y ESCP Business School firman alianza para proyectos de RSC
RIU y ESCP Business School reafirman su alianza con una cátedra para desarrollar proyectos de RSC
Tras cinco años de colaboración mutua, el Campus de Madrid de ESCP Business School y RIU Hotels & Resorts han suscrito un acuerdo de cátedra o “professorship” para diseñar y desarrollar proyectos en el ámbito de la Responsabilidad Social Corporativa.
ESCP Business School and RIU Hotels & Resorts Professorship 2022 Action Plan
The ESCP Business School and RIU Hotels & Resorts Professorship presents its 2022 Action Plan
The end of the old beginnings: drawing authentic paradises
The tourism industry can help us build a cleaner and fairer future, but traditional models need a reset. Professor Lola Herrero takes a deep dive into what “authentic paradises” could look like.