Master of Science (MSc) in
Marketing and Digital Media
An innovative programme that integrates the most recent digital developments with current marketing and media knowledge.
Objectives of the programme
The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing.
The programme adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice.
Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialization courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.
Open-Mindedness and Diversity
The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.
Aware that you all have your own identity and personality, the programme aims to make you curious and versatile to help you succeed in your future professional life.
This Master has trained more than 600 participants. They now occupy strategic and operational marketing positions in a variety of companies worldwide.
“Studying with people all over the world gives you a broader way of thinking- this is a crucial point when working at PUMA. With the workgroups, I develop patience and comprehension. The case studies made me work more strategically. ESCP (MDM) gave me the tools and the confidence that I use in my job daily.”
“The MSc in Marketing and Digital Media experience equipped me with the right skills and wide-based knowledge of the opportunity for digital in business, helping me become a confident marketer and optimistic about technology.”
Associate Professor in the Department of Marketing
PhD in Marketing by the University of Bradford School of Management, UK
Research areas: cross-cultural consumer behaviour, body image & consumption, and human-robot interactions.
Senior Teaching Fellow in the Department of Marketing
PhD in Business Administration by the Pontifical University of Comillas (ICADE)
Research areas: Digital business strategy and business model, Digital marketing & integrated marketing management, Changes in consumer´s, Digital media management.
About the ESCP MSc
The choice of a Full-Time MSc corresponds to a professional project and gives young graduates and young managers a combination of high-value skills sought by recruiters.
This programme provides academic expertise and presentation of the best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalized world. Choosing a "Full-Time Intensive" format allows, at the end of a short and dense tuition, to have an immediate access to decision-making leadership positions.
Master of Science (MSc) in
Marketing and Digital Media
Our programme targets your expertise
The curriculum puts an emphasis on the latest developments in digital marketing and communication, marketing strategy, hands on experience with digital marketing tools and specialized tracks to further students´ development. In addition, students will be working on a Company Consultancy Project, professional thesis, and experience industry-specific seminars and workshops, including the international seminar. Finally, students will obtain at least four-month professional experience during their internship/direct employment.
The programme structure is made up of the following four pillars:
Digital Marketing and communication
The first and secondterms will provide students with an introduction to the digital marketing and communication world. The aim is to foster students’ knowledge by learning about the conceptual, digital and operative tools needed to understand the environment and consumer behavior in a global context.
The programme prepares the student with the strategic mind-set and frameworks, which are applied in modern marketing practice, to digitally engage with customers and tackle marketing problems in a way that is structured, analytically robust and down to earth.
The objective is for students to gain a solid understanding of the essentials of marketing strategy in order to develop the agility and analytical thinking skills needed to apply effective solutions in complex real-world environments.
The students will also engage with a variety of key digital marketing tools and learning on how to implement them properly to execute efficient and effective marketing campaigns.
In addition, students will be able to obtain digital marketing tool certificates.
Specialization and professionalization
Students will be able to specialize in one of their areas of interest by choosing one of the three available tracks. In addition, during the final stages of their studies, they will be able to put their newly acquired knowledge into practice through an internship.
The specialization tracks are generally offered in London (Digital transformation and entrepreneurship or Digital fashion and Luxury tracks) or Berlin (Big data & Analytics track) campuses
Total ECTS credits for the MSc in Marketing & Digital Media: 90
NOTE: ESCP is committed to delivering the curriculum as is, unless external circumstances (such as the COVID-19 pandemic) are in the way, in which case(s) we will develop alternatives to deliver the programmes’s learning objectives.
A 15-month, full-time programme
The programme begins at the end of September and is organised as follow:
9 months of theory classes, study of expertise, and practical cases
The courses address both theory and real-life applications. They are taught from the end September to June by ESCP Faculty and successful professionals. Are also included numerous meetings and seminars with professionals in this sector.
Only students whose degree had 180 ECTS before starting the MSc need to complete Term 1, which entails an additional 30 ECTS. Completion of these additional 30 ECTS is necessary to comply with accreditation regulations.
Sep-Dec – Madrid
- Data and Analytics for Decision Making
- Introduction to Digital Marketing
- Brand Building
- Strategic Marketing Decisions: Business Game
- Customer Experience
- Finance for Marketing *
- Digital Project Management for marketers *
- Digital Analytics 1: Website design and coding project I
- Digital Analytics 2: Google analytics
- Digital Talks
- Effective Communication
- Master Thesis Seminar
Madrid- Live Case Study: L’ORÉAL
* Elective Courses
Jan-Apr – Madrid
- Communication 360
- Advertising in the Digital Age
- Media planning and buying negotiation *
- Robots and AI in Business *
- Branded Content
- Creativity in Advertising
- Social Media Mangement
- Mobile Strategy
- Pricing & Customer Value
- Research Methods for Marketers
- Digital Analytics 1: Website design and coding project II
- Digital Analytics 3: SEM & SEO
- Digital Analytics 4: Google Adwords
Madrid- Live Case Study: WAVEMAKER
* Elective Courses
Go-To-Market Specialization Tracks
Apr-Jun – London or Berlin & Madrid
- Digital Transformation and Entrepreneurship track
- Digital Fashion and Luxury track
- Big Data & Analytics track
- Strategic Planning for Consultancy Projects
- International Consulting Project and Closing Seminar
The aim of the international seminar is to give you a comparative perspective on managerial and cultural practices, to meet with professionals in the field, to attend lectures and visit companies. The international seminar is a great opportunity for you to get in contact with top notch companies in the area like:
- Google (and Youtube)
- Electronic Arts
- The Great Place to Work
- DDM Advertising Agency
- Gyro Communication Agency
- Organge FAB
Based on a learning by doing methodology, the MSc in Marketing and Digital Media gives the students a hands-on chance to deal with real-world company challenges, get familiar with business reality and a collaborative approach by working in groups from different educational backgrounds and nationalities.
The international Consulting Projects (ICP) are real life projects commissioned by companies, which allow the students to put into practice the concepts and digital marketing tools learnt in class as well as fostering their skills and professional behavior for an international and multicultural business context.
Organized in Teams
Students, organized in teams supervised by professors, are assigned to a company’s challenge or real life marketing problem. Those projects are business initiatives that our partner companies want to address. Students need to analyse in-depth companies’ requirements and find solutions and propose actions plan that solve the company’s requirements.
Examples of Projects
Projects can cover a range of areas including marketing, consumer research, new product development, data analysis, optimization, forecasting, and project management and decision analysis. Examples of project done in the past are: A data analysis to predict future commercial opportunities for a media planning agency. A Plan to target into new markets for international expansion for a fintech, a social media platform or a newly lunched product. Guidelines to design innovative point of sales activities for a FMCG company. A marketing plan for a B2B company in specialized consulting services. A marketing plan for a B2B company in big data analysis.
As an international business school, ESCP Madrid campus welcomes students from all over the world and invites them to get familiarized with our Spanish culture by learning Spanish before starting the MSc programme.
We believe that the more Spanish the students speak, the easier they will find it to integrate into Spanish society and the more they will get out of their stay in Madrid. So, unless the students are a native or advanced Spanish speaker, we strongly recommend that they take this opportunity to work on their Spanish before they start the Master programme.
Students do not need to speak Spanish to enrol in the MSc programme as all courses are offered in English.However, some knowledge of Spanish can be useful to enjoy the full ESCP learning experience, become professionally bicultural and optimize networking with Spanish and Latin America students and alumni. This is why ESCP Madrid campus offers a Spanish Immersion course which is included in the tuition fee.
From mid-April to end December, you must complete an in-company internship of at least 4 months (though often lasting for 7-8 months). ESCP assists you in locating internship opportunities and networking with companies.
The internship is an opportunity for practical application of the theoretical concepts learned from courses, with an eye to establishing a career. In many cases, corporate employers consider the internship as a trial period for a permanent position.
The Corporate Relations Department
The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.
The Professional Thesis is the best way to develop and put into practice the learning and skills the students have acquired during the programme in order to go further with the topics they are interested the most in the marketing field.
An original research
The professional thesis is an original research of a particular topic that is developed utilizing quantitative, qualitative methods and digital marketing tools to explore a specific communication trend, event or phenomenon.
Supervised by a member of Faculty
Students receives a supervision by a member of Faculty or expert in the relevant field during the development of their professional thesis. Students are oriented to select a topic of personal interest or one highly related to their profile and analyse how the issue relates to broader concepts and to other sectors and types of companies in order to draw valuable conclusions
At the end of the programme, a written thesis is submitted and the best projects are invited to the campus for awarding them by their special contribution to a particular field.
“At ESCP, I did not only benefit from a dynamic, international and high-quality learning environment, but also from a global network that encourages innovative thinking and academic exchange. In this regard, I highly valued the programme setup which combines lectures, professional seminars and live case studies to help students to develop marketing concepts, make strategic and operational decisions and support the trends in digital marketing. With my experience at ESCP, I now feel ready and confident to start my career..”
Junior Product Manager at L’Oréal
Class of 2017
“It’s pretty simple! When I came to ESCP with my generalist BBA, I wanted to specialize and acquire more knowledge in order to work either for a big tech company or a startup. Through the year, I got to learn the last digital marketing methods, met and worked with start-ups, evolved in a dynamic Spanish environment and made new friends and lived in Madrid. At the end, I got an internship in innovation for a big bank and now I am working for StudentBackr, a tech startup. Plus, I feel great! What else?”
Web Marketing and Operations at StudentBackr
Class of 2015
Master of Science (MSc) in
Marketing and Digital Media
are currently working
less than 3 months after graduation
have a job
in an international dimension
€31,000 average annual salary
They held positions of…
Global Trade Marketing Manager
Global Product Manager
Growth & Content marketing manager
Regional Key Account Manager
Digital Content and Social Media Manager
Digital Media Strategist
Digital Quality Specialist
Marketing & Operations Manager
Brand and Client Experience Designer
Marketing and Communications Consultant
Digital Campaign Manager
Strategic Marketing Manager
Digital Marketing Manager.....
Bouygues Telecom – Vinci – L’Oréal, Danone – Nestlé – Coca-Cola – Renault – Unilever – Guerlain – Clarins – Club Med – Wonderbra – Dim – Moët & Chandon – Publicis – DDB – TBWA – Crédit du Nord – Société Générale – Microsoft France – Johnson & Johnson – Pfizer – Sanofi...
“When I decided to study the ESCP MSc in Marketing & Digital Media I sought greater expertise in this field and added value for my future. Indeed, after almost an unforgettable year, I learned to think like a professional and apply what I learned while having one of the best years of my life. Our professors were professionals in their respective fields; they make you think like a pro and teach you to adapt to the world of business. This Master gives you the opportunity to learn Marketing focused on running a business from the point of view of a manager. It is a good opportunity not only to consolidate prior learning, but also to reinforce and learn new approaches in this field. In addition, the Master’s multiculturalism allows you to work and compete with the best students worldwide. Teamwork is essential. This Master, without a doubt, has changed my vision for the future and gave me access to world-class companies.”
Account Manager (LCS) at Google
Class of 2013
“After a nine-month internship in L’Oréal Portugal as Assistant Product Manager, I realized that I needed to acquire more skills for the career I wanted to follow. I decided to do my Master at the ESCP Madrid campus and I was not disappointed; classes were taught by international professors with different and complementary experiences, all experts in their fields, with careers in important agencies, consulting firms or companies. Access to the ESCP network of French companies, made finding my internship easier than I expected. After six months in the Marketing Development Department at L’Oréal, I was hired as a Project Manager for a brand that has recently been purchased by the group: Puma. I recommend this MSc in Marketing & Digital Media to everyone. They will have to be ready for a hectic year and willing to give the best of themselves for a year! It will definitely prepare you for your entry into the working world!”
International Project Manager at L'Oréal
Class of 2014
Master of Science (MSc) in
Marketing and Digital Media
The admission teams are working hard to maintain admission exam schedules as originally planned, in light of the special circumstances created by the COVID-19 pandemic.
For the time-being, candidates are advised to remain focused and proceed as normal. We are doing everything possible to minimise the impact the current circumstances will have, while continuing to maintain the highest health standards.
Our teams will remain available to reply to your questions, and will be in touch as soon as new information becomes available.
- A Bachelor or Master degree in any discipline;
Minimum 240ECTS previously acquired at Higher Education Institutions;
Minimum 180 ECTS* for some candidates who add value to the group. We will only consider under this derogation students from prestigious institutions and/or excellent academic performance and/or first professional experience.
- Advanced English level: C1
- TOEFL IBT: 100
- TOEFL written: 600
- TOEFL computer based: 250
- IELTS: 7
- TOEIC: 800
- Average age 23-32
- 12 months of professional experience is recommended
- International profile
- Real motivation to join the Master and for a high-level career in this field
* Note: Due to accreditation regulations, students starting with 180 ECTS will need to obtain an additional 30 ECTS at ESCP Business School. The school will offer additional course options for those students. The corresponding fee for these ECTS is 3,000€
Applications are examined in the order of their arrival; they must be submitted as early as possible. We have rolling admissions. After the application package has been reviewed by the Admission Committee, the candidate will be notified whether he/she will be invited for the admission exam and individual interview.
Step 1: Application form
Applications are made online. Please ensure that you take plenty of time with this form and answer all the questions there in as fully and thoughtfully as possible.
The main elements of the application include:
- Detailed professional experience
- Personal statements (Cover Letter) - In English or Spanish
- 2 letters of reference in English or Spanish (online form available in the application) - at least one of them has to be from a professional experience
- An updated CV
- English language test result (if applicable)
- Copies of passport and university transcripts and degrees.
- If you do not have an official English certificate (IELTS, TOEFL, TOEIC), obtained within the last 2 years, you will be invited to take the ESCP English Proficiency Test, which is completely online.
- GMAT, GRE or TAGE MAGE score. In case you have not taken any of these exams before, you will be invited to complete the ESCP Numerical and Verbal test (SHL) during the admission process (Online)
Please ensure that all required supporting documents are scanned and uploaded during the online application process.
Please note: you will still need to submit the originals to the admission team. For full details of the application requirements, please see the online application. An application fee of €130 is required to cover processing of the application.
Step 2: Personal Interview & Exams
- A multiple choice test of English proficiency
- The numerical & verbal reasoning test
Students holding a TAGE-MAGE or a GMAT score and a TOEFL or a TOEIC listening and reading score or IELTS score (taken within the last two years) do not take the ESCP written tests and must submit a copy of the results of these tests in their application file.
Candidates whose written application and admission exam are accepted will be invited for an individual interview, which plays an essential role in assessing the abilities and motivation for joining the program. Interviews take place from November to September each year.
Step 3: Confirmation
Admission decisions are sent out by email and post within two weeks of the Admissions interview.
From the moment of notification, students have a maximum period of 10 days to pay the registration fees and thus, confirm their place.
We have admission sessions every month as is indicated below *:
|March||7 Mar 2021||18, 19 & 23
|April||4 Apr 2021||15 Apr 2021|
|April||18 Apr 2021||
28 & 29
|May||9 May 2021||20 May 2021|
|June||23 May 2021||9 & 10
|June||13 Jun 2021||24 Jun 2021|
|July||4 Jul 2021||9 Jul 2021|
(*)We'll have admissions per month only if we have slots available.
Master of Science (MSc) in
Marketing and Digital Media
Fees & Financial
- There is an application fee of €130 for all applicants. Please note that this is non-refundable.
- Tuition fees for the academic year 2021/2022 are set at €20,350 (for all students, both EU and non-EU).
- Students with 180 ECTS must take additional 30 ECTS, due to our external accreditations. The corresponding fee for these ECTS is 3,000€
Early Bird Scholarship: €2,000 discount for all candidates admitted and confirmed by March 31st ,2021.
Information on the payment methods for application fee can be found in our online application form.
The programme tuition fees include:
- In-class modules at ESCP Madrid & London/Berlin
- A tutor guided International Consultancy Project
- Learning materials
- Career orientation & workshops
- The International Seminar
- Spanish Immersion course
Fees do not include:
Travel, accommodation and living costs for sessions in Madrid, London/Berlin are not included, nor the diets or extras during the International Seminar.
ESCP has been committed to recognizing and enabling the most talented international students to pursue their studies and invest in their future career.
The MSc programmes offer 20 partial scholarships of 3000€ over the tuition fees based on financial needs and academic merits. Every student, who has been admitted and enrolled in the programme, will be able to apply for only one partial scholarship.
Scholarship of 3000€ will be deducted from tuition fees.
Eligibility: Scholarships are open to all candidates, irrespective of gender, nationality or background, who have been admitted and enrolled to one of our MSc programmes and are able to demonstrate academic merits or financial needs.
Process: The candidates who have been admitted and enrolled to one of our MSc programmes and are interested in a partial scholarship should complete a scholarship form (that will be sent by the Student Service department when you have confirmed your enrolment in the programme), send a personal statement outlining why you should be awarded our scholarship and include evidence that can support it. The scholarship’s request or personal statement can be in any format (video, essay, art, etc.), but it clearly needs to outline your academic achievements or your current financial situation.
Deadline: Results from this scholarship are announced at the beginning of July by email from the Student Service Department and the deadline to apply is on June 30th, 2021.
FUNED Financing for Mexican students
Provide complementary financial aid and scholarships for Mexican students who wish to pursue their master´s degree abroad in top ranked universities.
Students obtain FUNED Financing + ESCP 20% tuition fee Scholarship for Mexican students. Please note that this scholarship cannot be cumulative with ESCP Scholarships and you need to be admitted and enrolled in the programme to apply for it.
Provide complementary financial aid and scholarships for Panama students who wish to pursue a Master’s degree abroad at ESCP Madrid campus. Students obtain IFARHU Financing + ESCP 20% tuition fee Scholarship for Panama students. Please note that this scholarship cannot be cumulative with ESCP Scholarships and you need to be admitted and enrolled in the programme to apply for it.
It is also possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens. Please obtain information in your home country by contacting the relevant government bodies and foundations.
Loans & Bursaries
A programme such as the MSc in Marketing & Digital Media is perhaps the most significant investment that you will make in your professional life and your future. Below are some options to help fund your time at ESCP.
BBVA: Offers two loan options for ESCP students
Option 1: Master and Courses Loan
- Loan holder: student or parent
- Maximum amount: up to € 75,000
- Interest rate: Euribor + 4%
- Repayment period: up to 8 years
- Fixed Opening Commission: 1,50%
Option 2: Master Blue Loan
- Loan holder: student or parent
- Maximum amount: up to € 50,000
- Interest rate: First 6 months (Euribor + 0%), rest period (Euribor + 6%)
- Repayment period: up to 10 years
- Total lack of capital and interests: up to 24 months
Highlights of the ESCP´s agreement with Banco Sabadell offers two ways of financing our degrees:
- Tuition loan. Interest-free, short -term loan up to 18,000€, to be repaid in 12 months
- Loan. Long-term loan to be repaid in a maximum of 10 years following the loan applications.
Bank Sabadell reserves the right to refuse the loan if, at the time of submission of the loan application, any circumstances pertaining the person(s) applying for the loan come to light that could alter decision regarding whether to grant the loan.
Any decisions regarding the loan itself are made by the banks in question and ESCP does not have any say over or responsibility for their final decision.
Conditions and requirements are set by each bank and/or institution; students are responsible to go over them directly with the bank/institution. ESCP does not guarantee that the loans will be granted.