Master of Science (MSc) in Marketing and Digital Media | ESCP

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Master of Science (MSc) in
Marketing and Digital Media
A first step in a successful and international professional career.

Objectives of the programme

The MSc in Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the programme focuses in how to apply key strategic marketing aspects in an increasingly digital and globalised world.
The programme includes two terms of courses in Madrid, one term in the London or Berlin campuses, and one term of professionalisation to complete the master thesis and a company internship.

Key aspects of the programme

  • A postgraduate programme accredited by the French Conférence des Grandes Écoles*
  • A multicampus programme that brings together leading professional perspectives and intercultural experiences
  • A combination of courses, seminars and workshops with a strong focus on the development of digital, analytical, communication and development skills
  • A “learning by doing” programme to develop your professional skills, network and career
  • A personalized experience with a world-class faculty, professionals and staff members

*ESCP declares that the MSc in Marketing & Digital Media is a private ESCP diploma. This Master does not lead to an official diploma in Spain (law 84/2004 BOCM)


Participants’ background

  • Engineers: 30%
  • Economics/business/finance: 28%
  • Humanities/literature/political science: 14%
  • Medicine/pharmacology/biology: 10%
  • Law: 6%
  • Other: 12%





Open-Mindedness and Diversity

The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.

Aware that you all have your own identity and personality, the programme aims to make you curious and versatile to help you succeed in your future professional life.

This Master has trained more than 600 participants. They now occupy strategic and operational marketing positions and communication in a variety of companies worldwide.

Charles FRICKER – MSc of Marketing and Digital Media - ESCP


Web Marketing and Operations at StudentBackr
Class of 2015


It’s pretty simple! When I came to ESCP with my generalist BBA, I wanted to specialize and acquire more knowledge in order to work either for a big tech company or a startup. Through the year, I got to learn the last digital marketing methods, met and worked with start-ups, evolved in a dynamic Spanish environment and made new friends and lived in Madrid. At the end, I got an internship in innovation for a big bank and now I am working for StudentBackr, a tech startup. Plus, I feel great! What else?


Scientific Director



Assistant Professor in the Department of Marketing

PhD in Business Administration, University of Zaragoza
Research areas: Consumer behaviour in digital environments, Co-creation of value processes in online environments, E-commerce and service marketing, Arts management

Executive Director



Senior Teaching Fellow in the Department of Marketing

PhD in Business Administration by the Pontifical University of Comillas (ICADE)
Research areas: Digital business strategy and business model, Digital marketing & integrated marketing management, Changes in consumer´s, Digital media management.

About the ESCP MSc

The choice of a Full-Time MSc corresponds to a professional project and gives young graduates and young managers a combination of high-value skills sought by recruiters.
This programme provides academic expertise and presentation of the best professional practices. Our goal is to train experts who will be rapidly able to progress in a globalized world. Choosing a "Full-Time Intensive" format allows, at the end of a short and dense tuition, to have an immediate access to decision-making leadership positions.


Master of Science (MSc) in
Marketing and Digital Media

Our programme targets your expertise

The MSc in Marketing and Digital Media (90 ECTS) will teach you what is required in highly competitive international and digital markets.

The aim of this Master is to ensure that students master the wide range of marketing and communication tools and develop specific management skills to meet current business needs.

This full-time programme takes place over 9 months (15 months including internship and thesis) and is divided into four terms. You have to be proficient in English to follow these courses.

A full-time programme

The programme begins at the end of September and is organised as follow:

Course Modules
9 months of theory classes, study of expertise, and practical cases

The courses address both theory and real-life applications. They are taught from the end September to June by ESCP Faculty and successful professionals. Are also included numerous meetings and seminars with professionals in this sector.

Term 1
Sep-Dec – Madrid
  • Data and Analytics for Decision Making
  • Introduction to Digital Marketing
  • Brand Building
  • Strategic Marketing Decisions: Business Game
  • Customer Experience
  • Finance for Marketing *
  • Digital Project Management for marketers *
  • Digital Analytics 1: Website design and coding project I
  • Digital Analytics 2: Google analytics
  • Digital Talks I
  • Effective Communication & Cross-Cultural practice
  • Personal Development
  • Career Workshop
  • Master Thesis Seminar

Madrid- Live Case Study: L’ORÉAL

 * Elective Courses

Term 2
Jan-Apr – Madrid
  • Communication 360
  • Integrated Mk Communications and Advertising in the Digital Age
  • Media planning and buying negotiation *
  • Robots and AI in Business *
  • Branded Content
  • Creativity in Communication
  • Social Media Mangement
  • Mobile Strategy
  • Pricing & Customer Value
  • Research Methods for Marketers
  • Digital Analytics 3: Website design and coding project II
  • Digital Analytics 4: SEM & SEO
  • Digital Analytics 5: Google Adwords

Madrid- Live Case Study: WAVEMAKER

 * Elective Courses

Term 3
Go-To-Market Specialization Tracks
Apr-Jun – London or Berlin & Madrid


  • Digital Transformation and Entrepreneurship track
  • Digital Fashion and Luxury track


  • Big Data & Analytics track


Term 4

International Study Seminar
A trip to San Francisco and Silicon Valley (U.S.)

The aim of the international seminar is to give you a comparative perspective on managerial and cultural practices, to meet with professionals in the field abroad, to attend lectures and visit companies. The international trip to San Francisco and Silicon Valley (U.S.) is a great opportunity for you to get in contact with top notch companies in the area like:

  • Google (and Youtube)
  • Airbnb
  • Electronic Arts
  • The Great Place to Work
  • DDM Advertising Agency
  • Gyro Communication Agency
  • Organge FAB
  • Sony
  • Startups
Note: Company visits change each year.

Professional mission
A professional mission in the form of an in-company internship of at least 4 months.

From mid-April to end December, you must complete an in-company internship of at least 4 months (though often lasting for 7-8 months). ESCP assists you in locating internship opportunities and networking with companies.
The internship is an opportunity for practical application of the theoretical concepts learned from courses, with an eye to establishing a career. In many cases, corporate employers consider the internship as a trial period for a permanent position.  

The Corporate Relations Department

The Company Relations Department is dedicated to gather placement offers from many companies. The department also organises a series of fairs involving firms, giving you many opportunities to make contact.

Professional thesis
Writing and defending a professional thesis

The thesis is an applied research project in consultation with an academic advisor based on a professionally-oriented topic.
It is a chance for you to synthesise learned material through analysis of a particular corporate issue by using clear, detailed argumentation. The thesis marks the culmination of the degree and is orally presented to a committee at the end of the programme. It represents 30 of the total of 90 ECTS credits earned over the year.

Here are a few examples of thesis topics:
  • “The luxury and the digital: A Paradox”
  • “The corporate Social Responsibility in the context of a recession”
  • “The consumer search for sensations: The case of the smell for the retail industry”
Marguerite LITTAYE – MSc of Marketing and Digital Media - ESCP


Marguerite LITTAYE
International Project Manager at L'Oréal
Class of 2014


After a nine-month internship in L’Oréal Portugal as Assistant Product Manager, I realized that I needed to acquire more skills for the career I wanted to follow. I decided to do my Master at the ESCP Madrid campus and I was not disappointed; classes were taught by international professors with different and complementary experiences, all experts in their fields, with careers in important agencies, consulting firms or companies. Access to the ESCP network of French companies, made finding my internship easier than I expected. After six months in the Marketing Development Department at L’Oréal, I was hired as a Project Manager for a brand that has recently been purchased by the group: Puma. I recommend this MSc in Marketing & Digital Media to everyone. They will have to be ready for a hectic year and willing to give the best of themselves for a year! It will definitely prepare you for your entry into the working world!


Master of Science (MSc) in
Marketing and Digital Media


Placement Report

Job Survey conducted among graduates from the class of 2016.


are currently working
less than 3 months after graduation


have a job
in an international dimension


€31,000 average annual salary











Information technologies



They held positions of…

  • Product Manager
  • Project Manager
  • Brand Manager
  • Direct Marketing Manager
  • Sales Promotion Manager
  • Advertising Director
  • Marketing Research Manager
  • Event Planning
  • Customer Service Manager
  • Press Relations
  • Communication Director…

Companies Hiring

Bouygues Telecom – Vinci – L’Oréal, Danone – Nestlé – Coca-Cola – Renault – Unilever – Guerlain – Clarins – Club Med – Wonderbra – Dim – Moët & Chandon – Publicis – DDB – TBWA – Crédit du Nord – Société Générale – Microsoft France – Johnson & Johnson – Pfizer – Sanofi...

Guillermo MOLINA – MSc of Marketing and Digital Media - ESCP


Guillermo MOLINA
Account Manager (LCS) at Google
Class of 2013


When I decided to study the ESCP MSc in Marketing & Digital Media I sought greater expertise in this field and added value for my future. Indeed, after almost an unforgettable year, I learned to think like a professional and apply what I learned while having one of the best years of my life. Our professors were professionals in their respective fields; they make you think like a pro and teach you to adapt to the world of business. This Master gives you the opportunity to learn Marketing focused on running a business from the point of view of a manager. It is a good opportunity not only to consolidate prior learning, but also to reinforce and learn new approaches in this field. In addition, the Master’s multiculturalism allows you to work and compete with the best students worldwide. Teamwork is essential. This Master, without a doubt, has changed my vision for the future and gave me access to world-class companies


Master of Science (MSc) in
Marketing and Digital Media

Admission requirements

  • A Bachelor or Master degree in any field of study
    Minimum 180 ECTS
  • Advanced English level: C1
    • TOEFL IBT: 100
    • TOEFL written: 600
    • TOEFL computer based: 250
    • IELTS: 7
  • Average age 23-32
  • 12 months of professional experience is recommended
  • International profile
  • Real motivation to join the Master and for a high-level career in this field


Applications are examined in the order of their arrival; they must be submitted as early as possible. We have rolling admissions. After the application package has been reviewed by the Admission Committee, the candidate will be notified whether he/she will be invited for the admission exam and individual interview.

Step 1: Application form

Applications are made online. Please ensure that you take plenty of time with this form and answer all the questions there in as fully and thoughtfully as possible.

The main elements of the application include:
  • Detailed professional experience
  • Personal statements (Cover Letter)
  • 2 letters of reference (online form available in the application) - at least one of them has to be from a professional experience
  • An updated CV
  • English language test result (if applicable)
  • Copies of passport and university transcripts and degrees.

Please ensure that all required supporting documents are scanned and uploaded during the online application process.

Please note: you will still need to submit the originals to the admission team. For full details of the application requirements, please see the online application. An application fee of €130 is required to cover processing of the application.

Step 2: Personal Interview & Exams

Written tests
  • A multiple choice test of English proficiency
  • The numerical & verbal reasoning test

Students holding a TAGE-MAGE or a GMAT score and a TOEFL or a TOEIC listening and reading score or IELTS score (taken within the last two years) do not take the ESCP written tests and must submit a copy of the results of these tests in their application file.
Candidates whose written application and admission exam are accepted will be invited for an individual interview, which plays an essential role in assessing the abilities and motivation for joining the program. Interviews take place from November to September each year.

Step 3: Confirmation

Admission decisions are sent out by email and post within two weeks of the Admissions interview.
From the moment of notification, students have a maximum period of 10 days to pay the registration fees and thus, confirm their place.

Admission Calendar

Admission Sessions

Start each November

Master of Science (MSc) in
Marketing and Digital Media
Fees & Financial


Application Fees

  • A payment of €130 for application fees payable to CCIP ESCP.
    Please note that this is non-refundable.


The fees for the academic year 2020/2021 are set at €20,000 (for all students, both EU and non-EU)
arrow Early bird rate: 10% discount until 31 March.

Information on the payment methods for both the programme fees and application fee can be found in our online application form.

The programme tuition fess include:

  • In-class modules at ESCP Madrid & London/Berlin
  • A tutor guided International Consultancy Project
  • Learning materials
  • Career orientation & workshops
  • International Seminar travel and accommodation costs

Fess do not include:
Travel, accommodation and living costs for sessions in Madrid, London/Berlin are not included, nor the diets or extras during the International Seminar.


Loans & Bursaries

A programme such as the MSc in Marketing & Digital Media is perhaps the most significant investment that you will make in your professional life and your future. Below are some options to help fund your time at ESCP.

BBVA: Offers two loan options for ESCP students

Option 1: Master and Courses Loan
  • Loan holder: student or parent
  • Maximum amount: up to € 75,000
  • Interest rate: Euribor + 4%
  • Repayment period: up to 8 years
  • Fixed Opening Commission: 1,50%
Option 2: Master Blue Loan
  • Loan holder: student or parent
  • Maximum amount: up to € 50,000
  • Interest rate: First 6 months (Euribor + 0%), rest period (Euribor + 6%)
  • Repayment period: up to 10 years
  • Total lack of capital and interests: up to 24 months

More information

Banco Sabadell

Highlights of the ESCP´s agreement with Banco Sabadell offers two ways of financing our degrees:

  • Tuition loan. Interest-free, short -term loan up to 18,000€, to be repaid in 12 months
  • Loan. Long-term loan to be repaid in a maximum of 10 years following the loan applications.

Bank Sabadell reserves the right to refuse the loan if, at the time of submission of the loan application, any circumstances pertaining the person(s) applying for the loan come to light that could alter decision regarding whether to grant the loan.

More information


Provide complementary financial aid and shorlarships for Mexican students who wish to pursue their master´s degree abroad in top ranked universities.
Students obtain FUNED Financing + CONACYT Scholarship + ESCP Scholarship.

More information



Any decisions regarding the loan itself are made by the banks in question and ESCP does not have any say over or responsibility for their final decision.
Conditions and requirements are set by each bank and/or institution; students are responsible to go over them directly with the bank/institution. ESCP does not guarantee that the loans will be granted.