We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP website. However, if you would like to, you can change your cookie settings at any time.


Are you interested in user-centred design? The MSc in Strategy and Digital Business and the programme's strategic partner Henkel are hosting an exclusive webinar on "User-centred design in innovation".

In the past, innovation was mostly driven by engineers who knew what their customers wanted. Today, understanding the user has become increasingly important in innovation. Methods like e.g. design thinking focus strongly on user-centric solutions. Such methods allow for value propositions that are closely aligned with the users’ desires. 

User-centricity doesn’t stop here. The value proposition needs to be delivered by a strong user experience and user interface. Companies with a strong user-centered innovation approach usually stand out amongst their competitors.

How to Attend
This webinar is free and open to the public. To register your place, click here.

Speaker Bio
Matthias Frank is an innovation manager with Henkel dx. He holds a PhD in mechanical engineering and worked for various startups and corporates. He has extensive experience in launching and growing new business ventures to sustainable, tangible results.

Sounds interesting? Don't miss out on the opportunity to ask Dr. Matthias Frank anything you would like to know - either directly or by using the chat function during the webinar.

Feel free to get in touch with Martina Seikat in case you have any questions about the webinar or our MSc in Strategy and Digital Business programme. We look forward to seeing you there!


Dr. Matthias Frank

Dr. Matthias Frank

Innovation Manager at Henkel dx


Organiser: Berlin Campus

Online - Worldwide



Start date: 14/04/2021

Start time: 5:00 PM

End time: 6:00 PM