Online Webinar - Sales for Busy Business Owners: Win More Customers Without a Sales Team

ESCP London Campus is hosting the UK edition of the 2026 Jean-Baptiste Say Entrepreneurship Festival from 17th to 19th November.

The Festival is part of a multi-campus initiative led by the Blue Factory, running across five ESCP campuses to spotlight the real challenges behind launching and scaling ventures.

This year's theme is Walk the Talk asks one question: what does it really take to start up, scale up and grow? The London edition of the Festival focuses on practical sessions with people who have done it.
 

Online Webinar - Sales for Busy Business Owners: Win More Customers Without a Sales Team

Tuesday 17 November
11:00 - 12:00 GMT

​If you run a business, you probably run the sales too, on top of everything else. Dan Wardle, founder of Founder Sales Club and a sales coach at Harvard Business School, will share practical tips for selling when your time is limited and your to-do list is long.

​Dan will cover: ​

• Running sales as a business owner when you have limited time and many other jobs
• Acing customer calls ​Building an operation that can scale ​
• Converting leads into paying clients
• ​The session runs for an hour, with time for live Q&A. ​

Who it's for:

• SME owners, founders and senior managers who handle their own sales and want a simple, repeatable way to win more clients. ​

Agenda (all times GMT):

• 11:00 - Welcome and introduction (Alice Ivanoff) ​
• 11:05 - Sales for busy business owners (Dan Wardle) ​
• 11:45 - Live Q&A ​
• 12:00 - Close

About the speaker:

Dan Wardle is the founder of Founder Sales Club, which helps founders build sales engines from their first customers through to scale. He works with Harvard Business School as a sales coach and specialises in founder-led selling. ​

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About Blue Factory London

Blue Factory is ESCP's European startup incubator, supporting founders and SME leaders across London. ​Find out more