Executive Workshop
The New Generative AI Era
Join us on April 2, 2026, at ESCP Business School Turin Campus for an exclusive executive workshop exploring how Generative AI can generate measurable ROI, drive innovation, and transform business operations.
The event features a keynote by Edoardo Degli Innocenti and interactive thematic working tables designed to deliver practical strategies and actionable roadmaps.
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Why join:
- Gain a clear, executive-level understanding of Generative AI beyond the hype
- Discover real-world use cases across HR, Marketing, Operations, and Innovation
- Learn how to translate AI capabilities into measurable business value
- Co-create practical frameworks and AI roadmaps with peer executives
- Expand your professional network during the closing networking aperitif
Who is it for:
- C-Level Executives and Managing Directors
- HR Business Partners, L&D Managers, and HR Consultants
- Marketing Directors and Communication Managers
- Operations Leaders and CFOs
- Heads of Data Science, Innovation Officers, and R&D Leaders
- Decision-makers responsible for digital transformation and AI strategy
Dates and Location:
The workshop series venue is the modern ESCP Campus in Turin, in via Andrea Doria, 27.
ABOUT THE WORKSHOP
The workshop opens with a one-hour keynote by Edoardo Degli Innocenti, delivering a clear, practical framework to move beyond AI hype and understand how Generative AI can drive ROI, operational efficiency, innovation, and competitive advantage. Participants will gain a grounded understanding of GenAI capabilities, limitations, and implementation strategies tailored to modern enterprises.
Following the keynote, executives will engage in industry-focused Thematic Working Tables, exploring functional applications of Generative AI across HR, Marketing, Customer Engagement, Operations, Finance, Data Science, and Innovation.
These interactive sessions foster strategic dialogue, best-practice sharing, and the co-creation of actionable AI roadmaps aligned with specific business objectives. Key topics include AI-driven talent acquisition and learning & development, hyper-personalized marketing and content generation at scale, enterprise-wide AI integration and risk management, operational optimization, forecasting, data infrastructure, R&D innovation, and intellectual property management.
The event concludes with a plenary wrap-up session to consolidate strategic insights, followed by a networking aperitif at ESCP Business School Turin Campus, providing valuable opportunities for executive-level exchange.
AGENDA OF THE DAY
- 15:30 - 16:30| Keynote Speech
“Generative AI: From Technology to Business Value”
Speaker: Edoardo Degli Innocenti - 16:30 - 18:00| Thematic Working Tables (Breakout Sessions)
GenAI for HR & Organizational Development
GenAI for Marketing, Communication & Customer Engagement
Strategic Integration & Operations Optimization
From Data to Innovation: Building the GenAI Ecosystem - 18:00 - 18:45| Plenary Wrap-Up
Sharing key insights and strategic frameworks developed during the working tables - 18:45| Networking Aperitif
Executive networking at ESCP Business School Turin Campus