Masterclass - New trends in the Food & Beverage Sector

Masterclass: New trends in the Food & Beverage Sector

Tuesday, 16th May - 5.30 pm  (GMT+2)

On Tuesday, 16 May at 5.30 p.m. (GMT+2), don't miss the chance to experience first-hand the teaching methodology of the ESCP MSc in International Food&Beverage Management by taking part in an interactive masterclass with Regina Brix, Affiliate professor of Marketing and an alumna of the master today Marketing specialist at Barilla.

What does this Masterclass focus on?

• A brief introduction on the methods of working and approaching innovations and new trends in F&B with Regina Brix, Professor of Marketing at ESCP and Lisa Cadamuro, Alumna of the MSc in IFBM and now Marketing Specialist in Barilla Group.
• Interactive part: it's your turn to get involved and develop innovative ideas with the support of the lecturer and speaker;
• Questions and Answers: clear your doubts about career possibilities in F&B by asking Lisa and the professor directly, who will be able to give you useful advice on your training and professional path;

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During the masterclass you will be able to:

• Discover the innovations and trends of the moment in F&B; Understand what working methods and approaches are used to pick up and exploit new trends;
• Get involved through a short challenge to develop an innovative idea;
• Discuss and analyse different ideas with industry experts to understand how innovative elements are handled within the business process;
• Clear all your doubts in the Q&A session

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