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A brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you. The knowledge of who you are, what you are good at and what your main character traits are is important for your career and also for the organization’s development.

Join this masterclass "The art of personal branding", led by Prof. Marc Sasserath, to reflect on brand identity and its power in storytelling as a framework and guiding principle for personal development.

Also in this masterclass, our Programme Managers and alumni will give you a short introduction to our two part-time, executive ESCP programmes that are based in Berlin and focus highly on entrepreneurship:
U-SCHOOL and the Executive Master in Digital Innovation & Entrepreneurial Leadership (EMDIEL).

Speaker bio:
Marc Sasserath is Professor for Innovation and Entrepreneurship with a focus on entrepreneurial branding and cultural transformation and is lecturing in Paris and in Berlin. He is also Founder & CEO of Sasserath Munzinger Plus Berlin/Milano, a brand consultancy that works with leading and ambitious brands and Founder & Chairman of SK+ Sasserath Kienbaum Plus, London/San Francisco – a culture of innovation firm.

How to Attend
This masterclass is free and open to the public. To register your place, click here.

Agenda (all times CEST):

  • 6:00 pm – U-SCHOOL presentation with Alison Masse, Programme Manager
  • 6:15 pm – U-SCHOOL alumni Q&A session
  • 6:30 pm – Masterclass "The art of personal branding" and Q&A with Prof. Marc Sasserath
  • 7:15 pm – Executive Master in Digital Innovation & Entrepreneurial Leadership presentation with Olga Perfilyeva, Programme Manager
  • 7:35 pm – Executive Master in Digital Innovation & Entrepreneurial Leadership alumni Q&A session

Feel free to get in touch with Alison Masse (U-SCHOOL) or Olga Perfilyeva (Executive Master in Digital Innovation & Entrepreneurial Leadership) in case you have any questions about their programmes or the masterclass. We look forward to seeing you there!


Prof. Marc Sasserath

Prof. Marc Sasserath

Founder & CEO, sasserath+

Frank Henrich

Frank Henrich

Partner at Bearing Point & U-SCHOOL alumnus

Jo Ann Lim

Jo Ann Lim

Strategic Partnerships Manager, WhatsApp Business at Facebook & EMDIEL alumna


Organiser: ESCP Berlin Campus

Online - Worldwide



Start date: 08/04/2021

Start time: 6:00 PM

End time: 7:45 PM