MASTERCLASS AT ESCP TURIN
Luxury Consumers, Status and Digital Experiences:
Quiet Signals on Loud Platforms
6 November | 15:30–18:00
The Masterclass:
How do luxury consumers express status, identity and belonging in today’s digital world?
Join ESCP in Turin for an engaging masterclass exploring how digital platforms are reshaping consumer behavior and brand experiences. Through examples from food & beverage, fashion, beauty and hospitality, discover how brands can embrace digital innovation while preserving the exclusivity, heritage and emotion that define luxury.
Registration is required but does not guarantee a place. You will receive a separate confirmation of your attendance.
Why join?
- Explore how consumers communicate identity and belonging online.
- Understand how digital experiences are transforming the luxury sector.
- Discover insights from food & beverage, fashion, beauty and hospitality.
- Connect with ESCP students, faculty and fellow aspiring professionals.
- Get a taste of the ESCP learning experience and entrepreneurial community.
Who is it for?
This event is ideal for:
- Students interested in pursuing a Master’s degree.
- Aspiring professionals interested in digital marketing.
- Students and professionals passionate about the luxury sector.
- Anyone interested in the future of digital experiences and premium brands.
The Speaker
Prof. Gaia Giambastiani
Assistant Professor of Marketing and Consumer Behavior at ESCP and Academic Coordinator of the Master in Management Specialisation in Luxury Marketing. Her research focuses on consumer behavior, authenticity, information exchange and decision-making.
The Masterclass
Luxury Consumers, Status and Digital Experiences: Quiet Signals on Loud Platforms
This masterclass explores how luxury consumers express status, identity and belonging, and how digital platforms are reshaping those signals. Drawing on examples from food and beverage, fashion, beauty, and hospitality, we’ll consider how brands across industries can embrace digital experiences while preserving the exclusivity, heritage and emotion that make luxury distinctive.
EVENT DETAILS
- 15:30–16:00 — Welcome from ESCP
- 16:00–16:30 — Entrepreneurship Module with Simone Marino, Blue Factory
- 16:00–16:30 — Networking break
- 16:00–16:30 — Masterclass in Digital Marketing with Prof. Gaia Giambastiani