ESCP Masterclass #5 - Consumer Behaviour at Time of Crises

In a post-Covid world, where uncertainty is the 'new normal', how can behavioural science provide insights into how consumers react to extreme events? Tune in to our fifth ESCP Masterclass to find out.

In this 30-minute Masterclass, Ben Voyer, Professor of Entrepreneurship at ESCP Business School, will discuss how research on consumers’ reactions to events ranging from past financial crises to extreme natural disasters can help us anticipate change.

Following what is promising to be a captivating talk, participants will be able to hear more from their ESCP undergrad and postgrad programmes of interest (BSc, MIM, MS, MSc, MBA). Ask your questions live to our Admissions expert team in dedicated break-out rooms.

This event is free to attend. Book your place