The Masterclass:

AI is rapidly changing how customers discover, evaluate, and choose brands. As search evolves and AI agents increasingly mediate decision-making, traditional customer journeys are being rewritten.

What happens when customers no longer navigate the journey alone, but rely on AI to search, compare, recommend and make choices?

The session will examine the shift from traditional search and customer journeys towards an environment increasingly influenced by AI agents, and the strategic implications for marketing leaders who want to remain relevant and competitive. The masterclass will be followed by a presentation of the ESCP Certificate in AI & Data for Marketing Leaders, with the opportunity to discover the programme and ask your questions live.

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Why join?

• Understand how AI agents are changing the way customers discover, evaluate and choose brands
• Explore how traditional search and customer journeys are evolving in an AI-driven marketplace
• Discover how data and AI are reshaping customer interactions and decision-making
• Identify the implications for customer experience, personalisation and brand strategy
• Understand what marketing leaders can do today to prepare for the next generation of customer journeys
• Discover the Certificate in AI & Data for Marketing Leaders, its content and learning experience

Who is it for?

The webinar is designed for marketing professionals, managers and executives who want to understand how AI is transforming customer behaviour, customer journeys and the relationship between brands and consumers.

It is particularly relevant for marketing managers and directors, digital and customer experience leaders, product and innovation professionals, senior executives and consultants working on marketing transformation, AI, data or customer strategy.
No advanced technical or programming background is required.

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