Webinar
AI in Marketing: From Hype to Strategic Advantage
Monday, February 23rd, 1 pm (GMT +1)
Q&A and Info Session
AI is reshaping marketing—but for many organisations, the challenge is no longer experimentation. It is leadership.
This live webinar explores how senior marketing leaders can move beyond pilots, dashboards, and isolated use cases to unlock real strategic value from artificial intelligence. Rather than focusing on tools, the session addresses the strategic, organisational, and governance questions that now sit at the heart of AI-driven marketing.
The webinar opens with an interactive discussion and live Q&A with Prof. Dr. Isabella Maggioni, Academic Director of the Certificate AI & Data for Marketing Leaders. Together, we will examine how AI is changing the way marketing organisations create value, design customer experiences, govern creativity, and build responsible operating models at scale.
Click the link below to secure your place for the Free Online Q&A and Info Session.
Cannot join live? Register anyway to receive the webinar recording.
Attendance is free, but registration is required.
Why join?
- Turning AI from experimentation into strategic advantage.
- Designing customer experiences in AI-enabled organisations
- Creative governance and decision-making in the age of generative AI
- Operating models for responsible and sustainable AI adoption
Register now to experience a typical ESCP class and discover how our digital certificates are designed to strengthen your skills and elevate your career.
In the second part of the session, participants will be introduced to the Certificate AI & Data for Marketing Leaders, a programme designed for executives who need to lead AI transformation with clarity, confidence, and strategic intent. This webinar is designed for CMOs, senior marketing leaders, and decision-makers seeking a leadership perspective on AI—not technical tutorials.
Questions? Reach out to Borhan Anik, Senior Programme Advisor banik@escp.eu