Research Publications

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13425 publications

Journal Article

2020

BECKER, M., N. BRUCE, W. REINARTZ

Communicating Brands in Television Advertising

JOURNAL OF MARKETING RESEARCH, 2020, vol. 57 (2), pp. 236-56

TV Appearance

2020

VOYER, B., G.

COMPARISON CULTURE: Is it damaging our health?

TRT World, 2020

Journal Article

2020

ABRIL, C., J. SANCHEZ, M. HAENLEIN

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2020, vol. 48(2), pp. 270–287

Other contribution

2020

LEON, E.

Comprendres les mutations du travail d'aujourd'hui pour anticiper demain

2020, FNEGE Medias, France

Guest Speaker in a Conference

2020

FEL, F.

Conférence Achats 2020

2020, procure.ch, Lausanne, Switzerland

Contribution on blogs and Social Networks

2020

CHAMAKIOTIS, P.

Consejos para fomentar el trabajo virtual sostenible

2020, Equipos & Talento, Spain

Journal Article

2020

LAASCH, O., D. MOOSMAYER, E. ANTONACOPOULOU, S. SCHALTEGGER

Constellations of transdisciplinary practices: A map and research agenda for the responsible management learning field

JOURNAL OF BUSINESS ETHICS, 2020, vol. 162, pp. 735-757

Journal Article

2020

MAGGIONI, I., S. SANDS, C. FERRARO, J. PALLANT, J. PALLANT , L. SHEDD, D. TOJIB

Consumer cross-channel behaviour: is it always planned?

INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT, 2020, vol. 48 (12), pp. 1357-1375

Journal Article

2020

MIMOUN, L., A. GRUEN

Consumer Experience of Working from Third Places

ADVANCES IN CONSUMER RESEARCH, 2020, vol. 48, pp. 1196

Chapter

2020

MAGGIONI, I.

Consumer-Retailer Identification Enhancing Consumer Well-Being

in Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences., F. Musso, & E. Druica Eds, IGI Global, 2020

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