The MSc in Marketing & Creativity online information session is a great opportunity for you to learn more about the programme and discover how it may help achieve your career objectives.
Register your place now to discover:
Your questions are answered live by the Recruitment team and two of our Student Ambassadors!
This event takes place on Thursday 26th August at 4.30pm BST (5.30pm CEST). Register your place
Recruitment Executive
Location
Organiser: ESCP London Campus
Online - Worldwide
MapDate
Start date: 26/08/2021
Start time: 4:30 PM
End time: 5:30 PM
Campuses
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Can you tell us a little about yourself and your background?
I grew up in Germany as part of a French family. I've lived most of my life in Munich with some periods in Copenhagen, Frankfurt, and London. Before the MDT, I completed a dual Bachelor of Arts in Business Administration; this enabled me to study while gaining work experience in Corporate Finance within Deutsche Telekom, a prominent German telecommunications company. Before joining the MDT, I worked with a wide range of companies, primarily in Corporate Finance – which got me in touch with how these departments work – and where I first recognised the massive potential for digitalisation and automation.
Why did you choose ESCP's MSc in Digital Transformation Management & Leadership and what, in your opinion, makes it unique in the masters market?
Joining ESCP had been in the back of my head for a long time. As a 17-year-old, I contacted an ESCP professor to enquire about a "Master", something I didn't understand at that time. After some email ping-pong, the professor found out that I hadn't graduated from school yet and asked me to get in touch in a few years, when the time would be right. Even though I didn't fully realise it back then, the idea of joining ESCP would stay with me for the years to come.
When it came to choosing my Master degree, I had a few personal preferences. First, I knew I didn't want to study generic business classes and quickly excluded MBAs, Masters in Management, and similar studies. Second of all, I wanted my studies to provide insights into fields of interest such as Regulatory Technologies, Automation, and the role of technology in Social Development. Last but not least, I wanted to at least temporarily move away from Germany and experience new countries and cultures.
At first, it wasn't easy to find a matching program, but once I stumbled upon the MDT, I knew I wanted to apply. What I did next is not something I would recommend to everyone: I only applied to the MDT and, once I was accepted, rejected a generous job offer from a Big Four company. That being said, I certainly don’t regret taking this decision.
Can you share with us a memorable experience during your MSc that had a significant and lasting impact on your life, professional or personal?
From all the memories, it isn't easy to single out one moment. If I had to choose, I'd probably pick the group work in Creative Thinking, where we produced a simple stop-motion film in a group with three fellow students. The purpose of the exercise was to visualise the customer journey for consumers in a particular industry, based on a preliminary analysis. In our case we had to come up with a creative way to showcase the typical customer journey for commuters in the London Underground.
While I was quite a creative kid, I had assumed that I had lost my creative mind. During the weeks leading up to our final assessment, I started to realise that given the right framework, I still had that creative mindset. The culminating moment personally was when we showed our film – we heard audible gasps in the class. It had a lasting impact because it showed I still had a mind for curiosity and creativity. Perhaps more importantly, it showed that my self-judgment was flawed by one thing I could influence: confidence. It became clear to me how important it was to try new things and not limit myself because of self-perception.
What were the main takeaways from your experience as a student on the MSc in Digital Transformation Management & Leadership?
When I look back, some learnings directly come to mind: for example, I have a particularly fond memory of our Strategy class with Davide Sola, where we developed a complete strategy for a company of our choice (Netflix, in our case). Another great learning was our Company Consultancy Project. We had a real impact by advising a global telecommunications company on digital technologies, mainly on potential applications for 5G at home, stadiums and concerts.
Our final recommendation prominently featured a suggestion to cooperate closely with a French start-up developing great AR/VR solutions for various sports events. Nowadays, I regularly see posts about their very productive collaboration on LinkedIn and other platforms. While I didn't get to try their new products yet, I'm hoping to test their application in a stadium soon.
Finally, I gained much knowledge from practitioners and experts who taught as professors or external speakers, particularly Mark Esposito (brilliant public speaker, co-author of "The AI Republic"), Danielle Khayat Saikaly (expert on blockchain), and Gabriel Scali (expert on AI).
Next to everything we learned from our MSc specialisation, I've learned most from discussions with peers while at ESCP, especially fellow students of the MDT and those studying the Master in Management and Executive MBA. Living in London also provided be with great networking opportunities. Through mutual friends and my badminton club in London, I met many fascinating people: students from Oxford, Cambridge, and employees at the Financial Times, Goldman Sachs and other large investment banks. There is no doubt that I wouldn't have been able to get to know these people without the ESCP London Campus.
What was your biggest personal transformation after the MDT?
Like many other young people in 2020, COVID-19 impacted my time as an MDT student. At the time of the outbreak, we were finishing our term in London and were preparing to move to Paris. At that moment, we were all hoping for the pandemic to pass and were indeed not expecting to cut off all social contacts and cancel our term in Paris (classes took place remotely). Instead of going to London pubs and meeting friends daily, I wound up with a lot of time to fill and limitations imposed by the spreading virus. The free time enabled me to complete projects that had been on my mind: create an e-commerce website, complete a course on agile project development, learn to bake French baguettes, and get back in shape physically.
The start of my career felt like another seismic shift in my life and created an entirely new range of things to consider. During that time, I benefited from an access to a careers advisor at the Paris campus; he gave me an outsider’s perspective on open job opportunities and helped me gain clarity on my career plans.
Can you tell us about your current role and responsibilities?
I am currently working as a Senior Consultant within EY Germany for their Technology Consulting division. In my daily work, I’m helping clients choose, design and implement new technologies for their organisations. At the moment, I’m working on three separate projects. The first is a reporting tool to optimise investments for one of the largest German real estate companies, where I’m working as a Project Manager. The second project also consists of managing a large project, with the aim of building a Data Warehouse for Compliance and Reporting for a DAX client. The third is a feasibility study for the implementation of a new ERP system for one of the largest German breweries.
Next to my daily work as a consultant, I am part of a small team within EY developing Robotic Process Automation (RPA) capabilities with the ambition to drive automation with new and existing clients. Why did I choose RPA? When looking for new technologies to develop, I always look for current trends and market potential. Currently, in Germany, I see tremendous potential for simple automation (RPA), upcoming ERP systems (mostly S/4 HANA), or systems to apply new regulations.
I am eager to see artificial intelligence becoming more mainstream and developing real-world applications, but the market penetration and acceptance have been slower than I was hoping for.
How did the MSc in Digital Transformation Management & Leadership help to improve your professional success? What features of the specialisation do you think you apply the most in your current career?
The MDT helped me to steer my career in the direction I was aiming. When I applied, I felt that I was slowly but surely specialising in narrow-minded accounting topics, which I was trying to get away from. The MDT was a blessing because it helped me stay true to what I knew – Corporate Finance – while increasing my competencies in digital technologies. In particular, the Financial Services specialisation track provided new insights into financial and regulatory technologies as well as access to valuable market data.
The MDT helped me in more pragmatic ways, too. For instance, the Industry Research Report (our final MDT report) gave me the chance to explore a topic of interest while providing freedom in picking the topic and general layout. After consultations with senior managers at KPMG, my previous employer, I set out to produce a complete framework for companies to expand digital competencies. During my research, I lead in-depth interviews with leaders from some of the largest companies in France and Germany, and had in-depth discussions with top consultants in strategy, digital technologies, value chain transformation and Learning & Development. After submission, I was invited to present my research to more than 50 colleagues from KPMG and received great feedback from my 10+ interview partners. Looking back, I realise that my research helped me connect with my current superior and get in touch with many fascinating professionals.
Even after my classes finished, I have benefited from being associated with ESCP Business School. For instance, a COO from a large French company approached me as part of an effort from ESCP alumni to emotionally support young people during COVID-related lockdowns. During our discussions, we got to talk about new digital technologies and their potential benefits for large corporations. What was supposed to be a quick call led us to connect regularly and resulted in serious discussions to drive Robotic Process Automation within my contact's company (our discussions are ongoing).
Could you tell us a little bit about where you see yourself in the future, career-wise
This is a tough one. For now, I am focusing on sharpening my skills as a consultant and continuing to learn as much as I can. I started my role right after my mandatory internship in February 2021 and still have plenty to learn. Later I see myself working in more countries, helping clients in Asia, for example. Theoretically speaking, I'd probably like to join a start-up at some point; I believe in taking risks, appreciate the willingness to disrupt and the cooperative spirit of small enterprises.
What types of candidates do you think should apply to MSc in Digital Transformation Management & Leadership, and what would be your advice to these future applicants?
The MDT is open to a range of applicants and is not bound to particular types of people. At the risk of stating the obvious, particular interest in digital technologies is a must. I'd also say that this MSc is made for people looking to work at the frontier between business and technology.
One perhaps relevant piece of advice: applicants should not expect to become experts in programming; the MSc is aimed at understanding megatrends, gaining a holistic view of technologies, and learning essential business skills.
What are three words that best describe the ESCP MSc in Digital Transformation Management & Leadership?
Transformative, Ambitious and European
Feeling excited by Aloïs’ story? Find out more about ESCP’s MSc in Digital Transformation Management & Leadership here.
This article was updated on 28th April 2022 to reflect Aloïs’ employment status.
Campuses
It's finally happening: you are about to come back to studying after some time off.
In addition to that, you will be moving to a new city, country, or maybe even continent!
Let me guess - you are feeling excited, scared, euphoric, a bit sad, worried, happy, stressed... Such a transition comes with a lot of mixed feelings, and it is completely normal!
Your counselling team at the London Campus have prepared a few tips to help you in this important step in your life. Come meet us online - we are here to answer your questions LIVE!
Speakers:
Sharon Francis - Wellbeing Practitioner
Kasia Zimirska - Mental Health Counsellor
Location
Organiser: ESCP London Campus
Online - Worldwide
MapDate
Start date: 29/07/2021
Start time: 5:00 PM
End time: 6:00 PM
Campuses
In June 2021, students of ESCP Business School London Campus took part in two tournaments organised by the London Universities Sport Leagues (LUSL): 5s Football and Men's 3x3 Basketball.
They both scored a well-earned third place, and on the way competed against:
Football:
Basketball:
Both teams were made up of students from the ESCP Bachelor in Management (BSc) programme, joined by Florian Pierre of the Advanced Master in Finance for the football.
LUSL is a regional competition run by BUCS since 2012 for London universities and their students. There are 13 sports offered in league and knockout competitions, as well as a number of individual and team events.
LUSL is a great opportunity to get involved, get active and have fun whilst competing against other teams of similar ability. This time around 30 universities and schools competed.
Testimonials
Maxime de Jong, Captain of the basketball team and Bachelor in Management (BSc) student said:
“After more than a year of no sporting competitions between universities in the UK, a 3v3 basketball tournament was finally organised in London. The whole team, all the players and organisers were all super excited for this event.
“We were in a group stage with LSE and King’s College, in which we finished first with three wins and one loss. We then reached the semi-final where Westminster University was our opponent; this game was by far the toughest. The score was 13-13 in the last minute, until one of their players went for the lay-up while I was defending on him. The shot missed as I was very close to the block, until another player tipped it inside the basket in the last second. Consequently, we only finished 3rd. Nonetheless, I am very proud of my team who worked very hard and proved a very competitive spirit.
“Honorable mentions to our players Francesco Bortoluzzi, Nabil Ramadan, Nour Boutabratine and our supporter and coach Rayan Allam.”
Football Captain and Bachelor in Management (BSc) student Paul-Adrien Rodriguez, said:
“Wonderful team: Aurele, our Sterling with his hilarious runs; Rayan, the next Haaland; Maxime, the new Berlin Wall; Florian, the finance guy doing meetings during the competition; and Hadrien, our Pickford keeper! And me, the not-allowed tackler that prefers to flirt with the referee.”
Find out more about Clubs and Societies at ESCP London Campus
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