Summer Course 2021
Creative London Live Summer School
Entry Level:
Bachelor & Master students/recent graduates; high school graduates; those beginning Bachelor studies in September 2021
Duration:
Two weeks
Language of instruction:
English
Course scope:
A dynamic summer school programme focused on innovation, marketing and brand-building
Where you study
Online
Summer School
Creative London Live
TREAT YOURSELF TO A CREATIVE SUMMER
Benefiting from the successful online approach adopted for ESCP’s highly ranked MSc in Marketing & Creativity during the COVID-19 pandemic, this immersive online course will give you a leading-edge and innovative look at how brands are created and marketed. With ESCP’s distinctive hands-on approach, Creative London Live will be a unique, real-time experience with access to, and Q&A opportunities with, our top professors and industry experts.
This new and improved version will allow participants to benefit from bespoke virtual visits to leading London museums and arts venues; exclusive presentations and Q&A sessions with leading players from London’s creative industries; and personalised, engaging and highly interactive webinars from ESCP’s expert faculty in the fields of creativity and marketing.
Participants will also receive personalised mentoring and career advice sessions to equip them with skills and resources necessary to be successful and thrive in the creative industries, as well as general future of work scenarios.
Finally, this one-of-a-kind course culminates in a team-based Brand Challenge Project to apply learning in a tangible and practical way in the virtual space.
Connect and grow
Throughout your time with ESCP, you will have ample opportunity to connect and network with fellow Creative London participants from all over the world. Working closely in teams on digital practical projects, you will be exposed to international perspectives and cultural mindsets that will challenge you personally and grow your skill set. This course will be a transformative two weeks where friendships and networks are fostered.
Class Profile
- Business and Management: 41%
- Marketing and Communication: 14%
- Languages: 10%
- Accounting and Finance: 5%
- Law: 5%
- Economics: 5%
- Engineering: 5%
- Other: 15%
22
average age
11
nationalities
73%
women
27%
men
“I really want to emphasise how well thought-out this course was.
The teaching was of the highest standards and the visits were so varied and inspiring.”
Inès Baer
KPMG
Adviser in Management Consulting
Luxembourg
Course Objectives
1
Develop and deepen your interest in brand-building, marketing or innovation
2
Learn to harness thinking outside the box as a core skill
3
Get a fresh perspective on staying competitive and innovative in a rapidly changing world via personalised mentoring and career advice sessions
4
Embrace the “new normal” and practice sharing ideas with an online network of leading industry experts and mentors – and expand your career horizons
5
Learn through digital visits to significant creative and business venues in London to get an insider’s view of the creative industries in a post-pandemic world
6
Become a part of an international community of fellow participants and work together on an exciting brand-challenge project while building long-term friendships and networks
7
Experience the unique teaching methodology of ESCP Business School as a gateway to our postgraduate programmes
8
Obtain an award certificate by ESCP, one of the leading Business Schools in the world
Benefits
1
Challenge yourself in a highly multicultural setting with an emphasis on practical, hands-on learning
2
Learn from a diverse cohort of students
3
Upgrade your CV with an in-demand skillset that speaks to your adaptability and keen problem-solving
4
Certificate of achievement from ESCP, ranked 8th in Europe by the Financial Times
“The programme had an excellent mix between theory and practice.
Taught by experts in the fields, I enjoyed the trips where we had a real life and job experience, exactly like the one about the start-ups.”
Omar Garcia
Ministry of Agriculture
Livestock, Rural Development, Fisheries and Food (SAGARPA)
Mexico
Key Features
- Two-week, live, intensive course helping you master your marketing and creativity skills with support from a network of creative professionals
- Engaging curriculum with interactive professional sessions, creative immersion visits, mentoring, and an exciting brand challenge project
- Develop future-proof skills such as complex problem-solving, critical thinking, coordinating with others, emotional intelligence and creativity
- Practice brand-building: work in online teams on a creative Brand Challenge Project based on a brief given at the beginning of the course
Summer School
Creative London Live
Curriculum
Innovation
- Business Strategy for Entrepreneurs
- Innovation & Start-Ups
Creativity Marketing
- Luxury & Fashion Marketing
- Digital & Social Media
- The Power of Gamification
Branding
- Brands & Brand Value
- Customer Experience Marketing
- Building a Global Brand
Brand-Challenge Project
- Two-week international group project
Creative London Live
- Bespoke Virtual Visits & Exclusive Presentations from London’s creative industries
Previous company examples: Tate Modern Gallery, The Museum of Brands, South Bank Arts District - Interactive webinars on Creativity & Creative Thinking
Mentoring & Skill-Building Sessions
- Personalised Mentoring
- Career Advice Sessions
- Problem-Solving & Decision-Making Training
- Presentations & Public Speaking Training
Key Features
- Two-week, live, intensive course helping you master your marketing and creativity skills with support from a network of creative professionals
- Engaging curriculum with interactive professional sessions, creative immersion visits, mentoring, and an exciting brand challenge project
- Develop future-proof skills such as complex problem-solving, critical thinking, coordinating with others, emotional intelligence and creativity
- Practice brand-building: work in online teams on a creative Brand Challenge Project based on a brief given at the beginning of the course
Summer School
Creative London Live
Admissions
Who should apply for Creative London Live?
Every year, this programme attracts bright and ambitious students for an immersive two-week course. We are interested in applications from current bachelor or master students, recent graduates, and also those planning to start their university studies in September 2021. You should have a keen interest in marketing, creativity, innovation and brand-building.
Admissions Path
All applications are treated on a first-come, first-served basis. The following documents must be submitted online with your application:
- Proof that you are currently enrolled in a Higher Education programme, or have recently graduated from one
- All relevant transcripts, certificates and/or diplomas
- Curriculum vitae and photocopy of passport
- Short personal statement (500 words) explaining why you wish to join the Creative London Live programme
- English language test scores (if required) – IELTS 6.5/TOEFL 90/ CAE C
Key Features
- Two-week, live, intensive course helping you master your marketing and creativity skills with support from a network of creative professionals
- Engaging curriculum with interactive professional sessions, creative immersion visits, mentoring, and an exciting brand challenge project
- Develop future-proof skills such as complex problem-solving, critical thinking, coordinating with others, emotional intelligence and creativity
- Practice brand-building: work in online teams on a creative Brand Challenge Project based on a brief given at the beginning of the course
Summer School
Creative London Live
Fees and Financials
The total tuition fee for the July 2021 summer school course is £2,000.
- Applicants who make a successful application before 30th April 2021 will be eligible for an Early Bird Rate, which is a deduction of £200 from the tuition fee.
- Candidates who successfully enrol during the following two years in any of our full-time, London-based programmes will be eligible to claim a £500 rebate from the Creative London course fee
Key Features
- Two-week, live, intensive course helping you master your marketing and creativity skills with support from a network of creative professionals
- Engaging curriculum with interactive professional sessions, creative immersion visits, mentoring, and an exciting brand challenge project
- Develop future-proof skills such as complex problem-solving, critical thinking, coordinating with others, emotional intelligence and creativity
- Practice brand-building: work in online teams on a creative Brand Challenge Project based on a brief given at the beginning of the course
Creative London Summer School
Meet us
On Campus
Online
Fairs - Europe
Fairs - America
Fairs - Africa / Middle East
Fairs - Asia
Key Features
- Two-week, live, intensive course helping you master your marketing and creativity skills with support from a network of creative professionals
- Engaging curriculum with interactive professional sessions, creative immersion visits, mentoring, and an exciting brand challenge project
- Develop future-proof skills such as complex problem-solving, critical thinking, coordinating with others, emotional intelligence and creativity
- Practice brand-building: work in online teams on a creative Brand Challenge Project based on a brief given at the beginning of the course