Certificate in
International Marketing

See the French Track
French[FR]

The Certificate in International Marketing is a 100 % online programme offered in French and/or English and comprising four courses allowing you to become an Expert in International Marketing.

Working to resolve challenges in real business scenarios by applying the latest international management thinking, you will learn how to use key tools and techniques of marketing and business fields such as Marketing in a Globalised World, Digital Marketing and Community Management, Digital Transformation and Big Data & Business Analytics. In this way, you will acquire the skills and knowledge necessary to lead, communicate and negotiate in a global setting.

Objectives

1 To build and manage commercial brands
2 To be capable of producing and executing a marketing plan
3 To master the most important online marketing and communication tools, brand reputation management and community management
4 To provide a suitable strategic and operational vision that allows decision-making in digital marketing

Key Points

• Choose the language of each course (English or French)
• Every course includes the application of knowledge through real professional challenges (active learning) with personalized feedback from ESCP Business School teachers
• You have the option to attend face-to-face seminars offered on ESCP´s campuses in Paris, London, Berlin, Madrid and Torino.
• On completion of the Certificate in international Marketing you can choose to upgrade to the Executive Master in International Business - EMIB.

Programme

3 core courses

  • Cross-Cultural Management
  • Marketing in a Globalised World
  • Digital Marketing and Community Management

1 elective course

Choose from the list below:

  • Innovation and Business Driven Ideas
  • Digital Transformation
  • International Project Management
  • Negotiation
  • Big Data and Business Analytics

Admission Criteria

•Bachelor / Master degree
or
•2 years of professional experience related to the programme

Fees

€4,375

General conditions of services

Contact
Page Last Modified : 13/05/2025