Research Publications

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12915 publications

Chapter

1998

CADIN, L.

Les `carrières nomades', recherche empirique et apports pour la GRH éclatée

in Ressources Humaines : une gestion éclatée., ALLOUCHE J., SIRE B. (eds), ECONOMICA, pp. pp 109-133 25 p, 1998

Chapter

1998

HEILBRUNN, B.

Logo

in Encyclopedia of Semiotics and Cultural Theory., BOUISSAC P. (ed.), Oxford University Press, 1998

Journal Article

1998

LADO COUSTE, N., M. L. VILLANUEVA ORBAIZ

Los valores materiales en el comportamiento del consumidor : un estudio exploratorio de los jovenes

REVISTA ESPANOLA DE INVESTIGACION DE MARKETING, 1998, pp. pp. 87-101 15 p.

Paper presented in a Conference

1998

PINOT DE VILLECHENON, F.

L’évolution des relations entre l’Union européenne et l’Amérique latine dans le cadre de la mondialisation

in Stratégie et opportunités en Amérique latine, 1998, Paris, France

Conference Proceedings

1998

PETITIMBERT, J. -P.

Managing a Portfolio of Brands, a Semiotic Approach to Multibrand Policies

in Procedings of Adding transparency to brand management, ESOMAR, 1998, Amsterdam, Netherlands

Book

1998

GUPTA, J., P. GOUGEON

Managing joint ventures

Eska, Paris, France, 1998

Journal Article

1998

JALLAT, F.

Managing people in the development of new services: put the customer first

SCIENZA E BUSINESS, 1998, pp. pp 78-85 8 p

Journal Article

1998

COMBE, N.

Mariette, la reinette. Un autre visage de la maternité

CAHIERS ALBERT COHEN, 1998, vol. 8, pp. 37-60

Paper presented in a Conference

1998

JALLAT, F.

Marketing in a culturally diverse environment

in Proceedings of the 24th Annual Conference, European International Business Academy, 1998, Jérusalem

Chapter

1998

JACOB, F., M. KLEINALTENKAMP

Marktdynamik und Marketingforschung im Business-to-Business-Bereich

in Probleme und Trends in der Marketingforschung., ERICHSON B., HILDEBRANDT L. (Eds.) Eds, Schäffer-Poeschel, pp. 235-259 , 1998

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