Research Publications

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12915 publications

Paper presented in a Conference

1998

TISSIER-DESBORDES, E., A. J. KIMMEL

Masculinity, self-concept, and consumption

in Proceedings of the 27th European Marketing Academy Conference (EMAC), Track 6, Consumer Behavior, 1998, Stockholm

Journal Article

1998

LADO COUSTE, N., A. MAYDEU-OLIVARES, ALBERT, J. RIVERA

Measuring market orientation in several populations: a structural equations Model

EUROPEAN JOURNAL OF MARKETING, 1998, pp. pp.23-39 17p.

Journal Article

1998

MENDOZA, C.

Mettre en place des tableaux de bord de gestion.

RF COMPTABLE / LA REVUE FIDUCIAIRE, July 1998, vol. n° 242, pp. pp 35-62 28p

Paper presented in a Conference

1998

MACE, S., J.-P. INDJEHAGOPIAN

Mobile Telephone Traffic Forecasts

in Actes de l' International Symposium on Forecasting, 1998, Edimbourg

Book

1998

MARTEAU, D.

Monnaie, banque et marchés financiers

ECONOMICA, 1998

Research Monograph (Working papers)

1998

KUNSCH, P., A. CHEVALIER

Multiple attractor dynamics in socioeconomic decision problems

Cahier de Recherche, no. 98-139, 1998

Chapter

1998

HEILBRUNN, B.

My brand the hero : A semiotic analysis of the Consumer-Brand relationship

in European Perspectives in Consumer Behavior., LAMBKIN M. et alii (eds), Prentice Hall, pp. pp 370-401 32 p, 1998

Journal Article

1998

SANTI, P., D. ROUACH

Nestec : "Tech Force" or a global giant

TRENDS - EAP, November 1998, pp. pp 5-10 6 p

Paper presented in a Conference

1998

MACE, S.

Non linéarité des séries chronologiques de parts de marché

in Actes du Congrès de l'Association pour la Statistique et ses Utilisations, 30es journées de statistique, 1998, Rennes

Chapter

1998

JALLAT, F.

Nouvelles Frontières

in Competere con la qualità., NEGRI L. (ed.), Éditions Nuovo Studio Tecna, pp. pp 216-226 11 p, 1998

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