Display:
15 publications

Academic Articles

2026

PESCHER, C., O. HINZ, J.-Y. KIM, M. SPANN

Digital new products in virtual worlds – How do limited-time offers influence consumers’ adoption behavior?

JOURNAL OF BUSINESS RESEARCH, 207, 115995

Academic Articles

2025

PESCHER, C., G. J. TELLIS, J. FÜLLER

Ideator's success in innovation tournaments: Participation, productivity, or pressure?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 42 (2), 335-364

Academic Articles

2025

PESCHER, C., G. J. TELLIS

The Role of Artificial Intelligence in the Ideation Process

JOURNAL OF PRODUCT INNOVATION MANAGEMENT (THE), 42 (5), 958-982

Other Intellectual Contributions

2024

PESCHER, C., J. BELL, G. J. TELLIS, J. FÜLLER

Can AI help in ideation? A theory-based model for idea screening in crowdsourcing contests

MARKETING SCIENCE, 43 (1), 54-72

Academic Articles

2021

PESCHER, C., C. NEUERBURG, N. KOSCHATE-FISCHER

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

JOURNAL OF INTERACTIVE MARKETING, 53 (1), 1-14

Academic Articles

2014

PESCHER, C., M. SPANN

Relevance of actors in bridging positions for product-related information diffusion

JOURNAL OF BUSINESS RESEARCH, 67 (8), 1630-1637

Academic Articles

2014

PESCHER, C., M. SPANN

Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts

JOURNAL OF FORECASTING, 33 (2), 95-107

Academic Articles

2014

PESCHER, C., P. REICHHART, M. SPANN

Consumer decision-making processes in mobile viral marketing campaigns

JOURNAL OF INTERACTIVE MARKETING, 28 (1), 43-54

Academic Articles

2013

PESCHER, C., P. REICHHART, M. SPANN

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products

ELECTRONIC MARKETS, 23 (3), 217-225

Research and expertise

Field of Expertise

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