Alain Ollivier is Emeritus Professor in the Marketing Department at the ESCP Europe Paris Campus. He  has been the Scientific Director of the Johnson & - Johnson Health Care Management Chair at ESCP Europe and the Scientific Director of  the Health Care Management  Specialized Master at ESCP Europe

Professor Ollivier holds a Doctorate in Management from the University of Rennes, France (1978) and a graduate degree from HEC (France) and from the Graduate School of Business Administration, University of Texas at Austin.

He is a former Dean of Faculty of ESCP Europe (1989-1994). He was a Special Advisor for the French Ministry of International Trade for 8 years.

Pr. Ollivier is a consultant and has worked for the World Bank, ILO and many multinational companies such as Vinci, Snecma, Eurovia, Sanofi-Aventis, Etam, EDF…
His current research interests are in the field of Heath Care Management, with a focus on the new status of patients, the Marketing process in technology driven companies, and on issues of Marketing control.
He is the author or co-author of several books and numerous articles on Marketing, the latest being Le Marketeur, nouveaux fondements du marketing, Pearson Education, 2006 (2nd edition) and Le marketing du médicament en question(s), Vuibert 2008

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21 publications

ESCP Impact Papers

2020

OLLIVIER, A., J. -M. SAUSSOIS

Hôpital : le jour d’après ?

ESCP Impact Papers, 2020-21-FR

Conference Presentations

2016

ANDREANI, F., J. -C. ANDREANI, J. -L. MOULINS, A. OLLIVIER

Le Mix-Communication des laboratoires pharmaceutiques revisité

International Marketing Trends Conference

Chapters

2010

MICHON, C., A. OLLIVIER

Planifier et contrôler

In: Le Marketeur, MICHON C. (ed.) Pearson Education, pp. 113-139 26 p.

Books

2008

[mainauthor], A. OLLIVIER, C. HURTELOUP

Le Marketing du médicament en question(s)

Vuibert, 241 p.

Chapters

2007

OLLIVIER, A.

L'arbitrage des dirigeants

In: Comités exécutifs. Voyage au coeur de la dirigeance, BOURNOIS F., DUVAL-HAMEL J., ROUSSILLON S., SCARINGELLA J-L. (eds) Editions d'Organisation, pp 464-467 4 p

Books

2003

MICHON, C., J.-C. ANDREANI, O. BADOT, M. BENOUN, A. BLOCH, J. BON, B. COVA, M. DUPUIS, F. JALLAT, J.-P. LEMAIRE, D. MANCEAU, S. MACE, N. PRIME, A.-M. SCHLOSSER, E. TISSIER-DESBORDES, A. OLLIVIER

Le Marketeur

Pearson Education, 456 p.

Academic Articles

2002

OLLIVIER, A.

Le marketing écartelé entre le client, le gestionnaire et l'actionnaire

DM - DECISIONS MARKETING, pp 83-85 3p

Working Papers

1998

OLLIVIER, A., A. GAZENGEL, F. FRERY, V. LERVILLE ANGER

Guide méthodologique de conduite d'un diagnostic opérationnel global d'une unité industrielle

Cahier de Recherche, n°98-140, 170 p

Books

1997

ANDREANI, J.-C., J. BON, M. DUPUIS, F. JALLAT, C. MICHON, A. OLLIVIER, N. PRIME, E. TISSIER-DESBORDES, E. A. ET ALII, R. D. MARICOURT

Marketing européen : stratégies et actions

Publi-Union, 863 p

Chapters

1996

OLLIVIER, A., E. A. ET ALII

Le développement international de l'entreprise

In: Repères Mode et Textile 96 - Visages d'un secteur, Institut Français de la Mode, pp 299-309 11 p