
Francesca Pucciarelli is an Associate Professor of Marketing and the Academic Director of the MBA in International Management at the Turin Campus of ESCP Business School.
Her research interests span three main areas: the challenges and evolution of higher education, particularly in relation to the digitalization and sustainability of business schools; digital and social media marketing; and tourism marketing.
A strong advocate of the "learning by doing" philosophy, Francesca integrates applied projects and real-world challenges into her teaching. She mentors students in external challenges and hackathons, fostering hands-on learning experiences.
In addition to her academic work, Francesca is an active management consultant, collaborating with both international companies and small and medium enterprises. Her consulting expertise covers Strategic Marketing, Digital Marketing, Social Media Marketing, and Community Management. She also supervises MBA in International Management Company Consultancy Projects, supporting students as they engage in practical, business-focused initiatives.
Before joining ESCP Business School as a Research Fellow in 2009, Francesca earned her Ph.D. in “Cultura di Impresa” at the University of Economics of Turin, the topic was "Strategic CRM", marking the start of her academic journey at the institution.
Conference Proceedings
2024
“Put yourself there”, at what cost? From online visibility to vulnerability
Società Italiana Marketing
Academic Articles
2023
Is Generation Z ready to fly into the space? The future of tourism is coming.
FUTURES, 145, 103064
ESCP Impact Papers
2023
ChatGPT is here to stay: How can higher education institutions benefit from it?
ESCP Impact Papers, 2023-23-EN
Academic Articles
2022
Transition to a hybrid teaching model as a step forward toward responsible management education?
JOURNAL OF GLOBAL RESPONSABILITY, 13(1), 7-20
Chapters
2022
Artificial intelligence: An adaptive learning methodology
In: Digital Transformation and Disruption of Higher Education, Andreas Kaplan Cambridge University Press, 73-144
Chapters
2022
The Importance of the International and Social Dimensions of Learning in the Post-COVID Higher Education: The Case of ESCP Business School
In: Borderlands: The Internationalisation of Higher Education Teaching Practices, Lock, D., Caputo, A., Hack-Polay, D., Igwe, P. Springer, 221-235
Chapters
2022
Digital Transformation and Disruption of Higher Education
In: Digital Transformation and Disruption of Higher Education, Andreas Kaplan Cambridge University Press
Chapters
2022
Is higher education hybrid-ready or not? An open call for business schools’ ongoing dual transformation
In: The Future of Business Schools, Rico J. Baldegger, Ayman El Tarabishy, David B. Audretsch, Dafna Kariv, Katia Passerini, Wee-Liang Tan Edward Elgar, 246-260
Chapters
2022
Voice-Powered Artificial Intelligence
In: Cambridge Handbook of Cyber Behavior, Zheng Yan Cambridge University Press, Volume I, Chap. 15, 438-460
Academic Articles
2021
Space Tourism: A New Frontier for Future Generations
JOURNAL OF SMART TOURISM, 1 (4), 32-41