ESCP redefines MSc with a sharpened focus on artificial intelligence

Strengthening its strategic positioning on artificial intelligence and analytics, ESCP Business School’s MSc in Big Data and Business Analytics is now the MSc in Business Analytics & AI.

With this new version of the MSc, we want to give students the keys to transform data into real levers for strategic decision-making. AI is not just a technical skill: it is a language that tomorrow’s managers will need to master.

Lynn FarahLynn Farah
Associate Professor and Academic Director of the programme

Real-world AI training through industry collaborations

The programme now offers students unique, hands-on exposure to advanced AI technologies through collaborations with leading organisations.

A collaboration with OpenAI

As part of its collaboration with OpenAI, ESCP has deployed over 10,000 ChatGPT Edu licences, giving students access to powerful AI tools for learning and research.

On 29 September, the new cohort attended an exclusive keynote by Jayna Devani, OpenAI’s Head of Education International, who shared lessons on how enterprises and universities are adopting AI responsibly and at scale. The session included a live demo and Q&A moderated by Prof. Louis-David Benyayer.

A strategic partnership with Hugging Face

This year, ESCP also partnered with Hugging Face, the open-source AI platform co-founded by ESCP alumnus Clément Delangue (MiM 2012). The collaboration gives the ESCP community access to Hugging Face’s state-of-the-art models and its academic hub, Learn.

On 30 September, Merve Noyan, Machine Learning Engineer at Hugging Face, presented the latest breakthroughs and real-world applications of generative AI.

An enhanced curriculum for the AI era

Updated courses reflect a stronger focus on AI and its applications across business professions:

  • Data Science & AI for Business (with Dataiku): applying the fundamentals of data science and machine learning in management.
  • AI & Quantum: introducing AI technologies (machine learning, deep learning, quantum machine learning), with a dedicated ethics component.
  • Data & Analytics Seminar (with Teradata): developing managerial skills to build a data- and analytics-driven culture and strategy, working on real-life cases from the world’s top 500 companies.
  • Entrepreneurship & Innovation in the AI Era: exploring how AI opens new perspectives for innovation and value creation.

The challenge is to train hybrid profiles, capable of understanding advanced data science methods while knowing how to apply them to business. This programme places our students at the heart of the digital transformations that are redefining the enterprise.

Hao ZhongHao Zhong
Associate Professor and Co-Academic Director of the programme

Preparing leaders for the future

MSs_BusinessAnalytics_AI

Ranked 9th worldwide in the QS Business Master’s Rankings, the MSc in Business Analytics & AI equips students with the technical, analytical and communication skills needed to drive organisational change.

With AI embedded at its core, the programme prepares graduates to meet the growing demand for leaders who can harness emerging technologies with creativity and responsibility.

“The future of business belongs to those who master AI," shares Professor Lynn Farah and Professor Hao Zhong. "With the evolution of our programme, we are taking a decisive step to lead this transformation. This change demonstrates our bold commitment to move beyond data and to shape leaders ready to drive innovation, responsibility, and impact in an AI-powered world.”

Learn more about the MSc in Business Analytics & AI

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