ESCP unveils its first limited edition co-branded sneakers with Maison Sneakers

ESCP Business School takes a bold new step in its commitment to innovation and modernity. In collaboration with Maison Sneakers, an iconic brand known for its cutting-edge designs and eco-friendly materials, ESCP is launching a limited edition of co-branded sneakers.

A universal accessory at the crossroads of generations and cultures

Since the invention of vulcanized rubber and the creation of the first “sneakers” in the 1830s, they’ve come a long way. Appreciated by croquet and tennis players from the British upper classes since the 1830s, sneakers gained significant popularity in the 1980s thanks to basketball stars and the rise of hip-hop culture. The global market is projected to reach $120 billion by 2026. Sneakers have become essential in both everyday and professional wardrobes, appealing to young people and older generations alike (seniors are the second-largest segment after teenagers).

Sneakers are the most visible symbol of the "athleisure" trend, blending sport and leisure in fashion choices. Today, they transcend classes, cultures, generations, and professions to become a staple of the modern wardrobe. Sneakers are a core part of urban and contemporary identity.

As Head of Brand Design, my mission is to bring the brand to life. With this collaboration, ESCP proves that boldness and creativity are integral to its DNA. I envisioned this partnership as the first in a long series of collaborations. A partnership that, at first glance, might seem surprising. It’s an unexpected duo but one that makes perfect sense when you consider the history and symbolism of sneakers

Prof. Kamran Razmdoost, Dean - ESCP Business School London CampusGweltaz Joubin
Head of Brand Design at ESCP Business School

"It All Starts Here" . . .and in style

Since its bicentennial celebration in 2019, ESCP has been inviting its communities to rethink the world through its tagline It all starts here. With these sneakers, what could be more symbolic than "taking your first step"? Sneakers embody movement, boldness, and exploration.

Every detail of the shoe, from the school’s iconic colors to the carefully selected materials, tells a story: the story of a school that consistently strives to stay ahead of its time, blending tradition with modernity. A business school is more than just a place of learning; it’s where a community forms, ready to forge new paths while staying true to its roots.

This sneaker is a symbol: a connection between the past and the future, between academic excellence and popular culture. It reflects the breaking of societal barriers and aligns with ESCP’s long-standing humanistic commitment to promoting access to knowledge for all.

This collaboration proves that creativity and boldness can transcend academic boundaries.

A launch not to be missed

Available in a limited edition, the Maison Sneakers x ESCP pair promises to become a collector’s item for all members of the ESCP community and sneaker enthusiasts. Get ready to take a unique first step that is both stylish and meaningful.

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