Artificial Intelligence for Business Certificate
Meet our participants: Ann Gerard and Pierre Nicolas Bissonnet
Professionals from diverse industries have experienced firsthand how the ESCP Executive Certificate in Artificial Intelligence for Business empowers leaders to navigate digital transformation with confidence.
Through rigorous academic content, practical frameworks, and real-world applications, this program equips executives to harness AI for strategic decision-making, innovation, and responsible business growth. Below, participants share their journeys, highlighting the program’s impact on their careers, organisations, and perspectives on the future of AI in business.
A Transformative Learning Journey
“Participating in the Artificial Intelligence for Business certificate by ESCP Business School has been an exceptional experience. This comprehensive 15-week online programme offered the perfect balance between strategic planning, technical understanding, and practical application.
What stood out most was the programme’s ability to combine conceptual foundations with real-world business use cases. From understanding the key fundamentals of AI, such as the importance of data analytics, to exploring the ethical and organisational implications, each module deepened my ability to critically assess and apply AI in a business context.”
Ann Gerard
Director of Finance
Publicis Media
"The ESCP Executive Certificate in Artificial Intelligence for Business has been a transformative journey—both intellectually rigorous and highly practical. Over five months, the programme deepened my understanding of AI’s strategic relevance and equipped me with actionable frameworks to drive innovation in financial services."
Pierre Nicolas Bissonnet
Banking Market Strategy Deputy Director
VERMEG for Banking & Insurance Software
Governance and Ethics in AI
“One of the most valuable aspects of the course was its strong focus on the governance of AI and the ethical, social, and legal dimensions that come with its implementation. The programme revealed the necessity to be responsible and maintain a human-centred approach to AI, equipping participants with the knowledge and training to assess risks, ensure compliance, and promote transparency and fairness in AI-driven decision-making.
This is especially relevant in light of real-world dilemmas, such as the controversial use of facial recognition technology by major retailers like Kroger and Walmart in the United States. These companies have faced criticism for deploying surveillance systems that can track customer behaviour and potentially profile individuals without their explicit consent. This raises serious concerns about privacy, data protection, and informed consent—issues that affect everyday people, especially vulnerable populations who may not even be aware they're being monitored. Discussing such cases in the programme helped illustrate the urgent need for thoughtful governance and ethical leadership in AI deployment.”
“What I valued most was the programme’s ability to bridge academic depth with operational reality. Each module was crafted to help business leaders navigate AI adoption with structure and purpose—from core principles and ethics to implementation strategies. The diversity of participants and expertise of faculty created a rich, collaborative environment that elevated the entire experience. I am particularly grateful to Professor Louis-David Benyayer, the Academic Director, whose strategic vision and intellectual clarity shaped this journey. His guidance was instrumental in connecting emerging technologies to real business challenges.”
From Academic Insight to Real-World Business Application
“The structure of the course allowed me to develop an AI plan for business decision-making processes and use AI-driven transformation initiatives within an organisation. It emphasised the importance of creating value from data, understanding the need to structure and manage data effectively, and developing a clear AI roadmap that considers both strategic goals and operational realities. I also gained valuable insights into identifying key stakeholders, assessing organisational readiness, and managing the risks associated with AI adoption."
“My capstone explored AI-driven optimisation in post-trade and client service, drawing directly on Vermeg’s experience with AI across its digital solutions for financial institutions and central banks. This interplay between academic insight and real-world innovation proved especially valuable.”
Recommendation for Executives
I highly recommend this certificate to professionals who aspire to play a strategic role in the digital transformation of their organisations. It is ideal for those seeking not only to understand and apply AI, but also to ensure the deployment is responsible and sustainable.
Ann GerardDirector of Finance
Publicis Media
Beyond technical knowledge, the program reshaped how I view AI—as a driver of differentiation, responsible transformation, and long-term value creation. I highly recommend this certificate to executives seeking to engage with AI in a thoughtful, pragmatic, and future-oriented way. It is a rare combination of academic excellence and immediate business relevance.
Pierre Nicolas BissonnetBanking Market Strategy Deputy Director
VERMEG for Banking & Insurance Software
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