Jo Bautista’s non-profit, SendToGive, transforms art into a force for community empowerment
Learn how alumna Jo Bautista channelled her passion for painting into her non-profit initiative SendToGive, using art to support communities.
What if you could channel a passion for art into a powerful tool for change? That’s the story of ESCP alumna Jo Bautista, who applied the values and lessons she learned at ESCP to the founding of her own social enterprise, SendToGive, —a story we’re sharing in a new film.
The important role of business schools
This film, produced for ESCP by BBC Storyworks Commercial Productions and presented by the Association to Advance Collegiate Schools of Business (AACSB), is part of a larger branded content series called Leader Generation.
Leader Generation, presented by the AACSB and produced by BBC StoryWorks Commercial Productions, illustrates the integral role business schools and management educators can play in addressing the world’s most pressing economic, social, and environmental issues through responsible leadership. Connecting students, professors, and university staff from 18 schools worldwide, the series showcases how schools are equipping future leaders with the skills and sensitivities to rethink, reimagine and rebuild business.
A new kind of leadership
In our story, The art of values-based leadership, we learn how Bautista’s journey at ESCP, and as part of the MSc in Sustainability, Entrepreneurship & Innovation, helped shape and support her aspirations for the future. Bautista founded her non-profit initiative SendToGive at the start of the Covid-19 pandemic while at ESCP, which channels her passion for painting into using art to support communities, particularly in the Philippines, where she is from.
I realised that in order to make an impact, I needed to step outside of my comfort zone. And having that bubble broken, and not only being exposed to one culture, but many, has really given me an opportunity to contribute to the world and use business as a solution to global challenges.
Jo BautistaBautista co-founded the project with fellow ESCP classmates and was supported in her efforts by ESCP professors, including Professor Florian Lüdeke-Freund, who is also featured in the film. Lüdeke-Freund shares more about how ESCP aims to shape future leaders by embracing diverse perspectives from around the world, empowering students to lead with their values, and prioritising development that is conscious of sustainability.
Leadership is not about telling people top-down what to do. Leadership is about being a role model in a group, leading by serving, and this is what our students really learn.
Prof. Florian Lüdeke-FreundCampuses