Programme certifiant
Marketing Digital à l'heure de l'IA
Maîtrisez les dernières innovations pour booster votre stratégie marketing

En partenariat avec

CCM Benchmark Institut Logo

Le Certificat Marketing Digital à l’heure de l’IA – Maîtrisez les dernières innovations pour booster votre stratégie marketing - de l’Executive Education de ESCP, en partenariat avec CCM Benchmark Institut, est une formation professionnelle, à temps partiel, proposée en Blended Learning (cours online et en présentiel sur le campus de Paris Montparnasse).

Ce certificat donne un nouvel élan à votre expertise sur le digital à l'ère de l'IA. Accompagné des meilleurs experts, vous travaillez concrètement sur un plan d'actions marketing en intégrant efficacement le digital dans votre stratégie marketing-communication.

Objectifs

1

Développer une vision synthétique de l’évolution du digital et des nouvelles tendances

2

Définir la place du digital dans votre stratégie marketing-communication

3

Savoir la décliner en termes d’objectifs et de KPIs

4

Bien définir les dispositifs de présence sur le digital

5

Maîtriser les fondamentaux opérationnels de chaque levier marketing

6

Choisir les bons prestataires et outils

7

Assurer le pilotage opérationnel de vos actions

Vos bénéfices

  • Comprendre les enjeux du digital pour les entreprises
  • Acquérir les savoir faire permettant d’élaborer un plan e marketing
  • Connaître les principaux leviers d’acquisition et de fidélisation sur internet
  • Maîtriser les indicateurs clés de performance de ses actions webmarketing

Programme

  • Nouvelle donne du marketing à l’ère de l’IA
  • Méthodologie de construction d’un plan marketing
  • Search Engine Marketing (SEM) : fondamentaux et dernières évolutions
  • Stratégie média à l’heure de l’IA et du cookieless
  • Définir et gérer sa présence sur les médias sociaux
  • Branding et digital – Brand Content
  • De la mesure au pilotage
  • Data driven marketing

Méthodes et outils pédagogiques

  • Exposés et études de cas
  • Discussions / débats entre les participants pour partager les expériences vécues et bonnes pratiques issues de cultures d’entreprises diverses
  • Accompagnement/tutorat lors de la rédaction de votre projet applicatif

Evaluation

Rédaction d’un projet applicatif et soutenance devant un Jury d'experts

Sous conditions de réussite, vous obtenez le certificat ESCP. Ce certificat valide le bloc de compétences du titre Manager Marketing communication (MS) « Piloter la mise en œuvre de la stratégie marketing et communication de l’entreprise »

Chiffre clé 2023

100 %
taux de réussite

Nos ressources
Livres Blancs

Découvrez tous nos livres blancs sur Le Manager de demain

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WEBCONFÉRENCE

Le profit, bon serviteur mais mauvais maître

Jeudi 25 Septembre
11h – 12h
CEST (Paris)

Pr Fahmi Ben Abdelkader

Pr. Fahmi Ben Abdelkader
Associate Professor

S'inscrire

[Replay]
Webinaire

Concilier bienveillance et exigence : le casse-tête du manager ?

Pr Philippe Gabilliet

Animé par Maximilien Brabec

Voir le replay

Pré-requis

5 ans d'expérience professionnelle en marketing, en communication
Titulaire d'un Bac +3/4

Audience :

Pour les Directeur/Responsable marketing et ou communication
Chef de projet marketing et communication
Chef de produits
Souhaitant structurer leur démarche marketing et élargir leurs champs de connaissances dans le digital

Prix - 8 880 € HT

Formation éligible au CPF

Conditions générales de prestation de services

Télécharger notre livre blanc
"Comment financer votre programme de formation continue ?"

Inscription

  • Prenez un rendez-vous personnalisé avec votre conseiller formation
  • Décision à l'issue de l'entretien et sous condition d'envoi des documents requis pour l’inscription
  • Confirmation du participant dans un délai de 15 jours

Ce programme est accessible aux personnes en situation de handicap

Pour aller plus loin

Page Last Modified : 18/07/2025
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';void 0!==x&&!1!==x&&0==D&&L>x&&(o.after(O),$(document).off("click",".press-btn").on("click",".press-btn",function(e){e.preventDefault();var a=$(this),n=a.attr("aria-index"),r=$('[excel][aria-index="'+n+'"]'),i=a.attr("data-pager"),o=r.attr("limit"),s=o*(i-1),c=o*i,l=a.attr("data-items"),u=$('[excel][aria-index="'+n+'"] > *').length,d=r.attr("limit");a.attr("data-pager",parseInt(i)+1),t(r,s,c),u+parseInt(d)>=l&&a.remove()})),void 0!==x&&!1!==x&&void 0!==D&&!1!==D&&(k=function(t,e,a){return t=t.slice(e,a)}(k,D,x)),o.append(k).promise().done(function(){$("[excel] .cell").each(function(){var t=$(this).html();t=t.replace("|","
"),$(this).html(t)})})},g.send()})}function e(t){var e=t.split("/");return 1*(e[2]+e[1]+e[0])}function a(t,a,n){return t.sort(function(t,r){return t=e(t[a]),r=e(r[a]),"DESC"===n?t>r?1:tr?-1:0})}$("[excel]").length>0&&$.when($.getScript("https://cdnjs.cloudflare.com/ajax/libs/xlsx/0.14.0/xlsx.full.min.js"),$.getScript("https://cdnjs.cloudflare.com/ajax/libs/mustache.js/3.0.0/mustache.min.js"),$.Deferred(function(t){$(t.resolve)})).done(function(){t()})} //Youtube souncloud if ($('[playlist-youtube]').length > 0 || $('[playlist-soundcloud]').length > 0 ) { $.when( $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/malihu-custom-scrollbar-plugin/3.1.5/jquery.mCustomScrollbar.min.js" ), $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/jqueryui/1.11.4/jquery-ui.min.js" ), $.Deferred(function( deferred ){ $( deferred.resolve ); }) ).done(function(){ //$('head').append(''); youtube(); soundCloud(); }); } // Youtube function youtube() { var y_list=$("[playlist-youtube]"),y_key="AIzaSyAQlhYoXcbGNmazwKkx80xlLyXZF70oOT8",v_date="",v_Id="";y_list.each(function(){var t=$(this),a=t.attr("playlist-youtube"),e=t.attr("number"),i=t.attr("item"),s="";function d(s){var d=s;$.get("https://www.googleapis.com/youtube/v3/playlistItems",{part:"snippet",maxResults:e,order:"videoCount",pageToken:d,playlistId:a,key:y_key},function(s){s.pageInfo.totalResults;var d=$("[data-items]",t),l=$("[data-pager]",t);d.attr("data-items",s.pageInfo.totalResults),l.attr("data-pager",s.nextPageToken);$(".grid > div",t).length;s.pageInfo.totalResults<=e&&$(".bottom-listing button",t).remove(),$.each(s.items,function(e,s){!function(e){$.get("https://www.googleapis.com/youtube/v3/videos",{part:"snippet",id:e,key:y_key},function(s){var d=[];v_date=s.items[0].snippet.publishedAt,v_date=jQuery.datepicker.formatDate("dd/mm/yy",new Date(v_date)),v_title=s.items[0].snippet.title,v_descr=s.items[0].snippet.description,v_lang=s.items[0].snippet.defaultAudioLanguage,"fr"===v_lang||void 0===v_lang?v_lang="in French":"en-US"===v_lang&&(v_lang="in English"),s='
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'+v_title+'

['+v_lang+']
'+v_descr+"
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'),d(s),$(".bottom-listing button",t).click(function(){s=$(this).attr("data-pager"),$(this).attr("data-loaded",parseInt($(this).attr("data-loaded"))+1),loaded=$(this).attr("data-loaded"),$(this).attr("data-items")<=loaded*e&&$(this).remove(),d(s)})}); } //soundcloud function soundCloud() { var s_list=$("[playlist-soundcloud]");s_list.each(function(){var t=$(this),l=t.attr("item"),s=t.attr("number"),u=t.attr("playlist-soundcloud");s_key="htuiRd1JP11Ww0X72T1C3g",null==s&&(s=3),soundcloud(u,t,s,l,1)}); } function soundcloud(play_list , s_this ,s_numb,s_item, p_number, btn) { var pF=s_numb*p_number,pD=s_numb*(p_number-1);if(!0!==btn)var result='
';else result="";$.getScript("https://connect.soundcloud.com/sdk/sdk-3.3.0.js",function(){SC.initialize({client_id:s_key}),SC.get("/playlists/"+play_list).then(function(s){var t=s.tracks.slice(pD,pF),e=s.permalink_url,i=s.track_count;t.forEach(function(s){var t=s.title,i=s.artwork_url,l=(s.stream_url,s_key,s.description),a=jQuery.datepicker.formatDate("dd/mm/yy",new Date(s.created_at)),c=(s.permalink_url,s.id),r=s.tag_list;s.waveform_url;if(i=null==i?"http://www.escpeurope.eu/sites/default/files/inline-images/Logos/logotype-ESCP-Europe-only.png":i.replace("-large","-t500x500"),r.toLowerCase().search(new RegExp("\\english\\b"))>=0)var o="English";else o="French";null!=l&&""!==l||(l="No description."),result+='
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });