Programme certifiant
Management stratégique de l'entreprise

Le certificat Management stratégique de l'entreprise de l’Executive Education de ESCP est une formation professionnelle, proposée en temps partiel.

Ce certificat vous donne les clés pour analyser les besoins et le positionnement de votre activité dans un marché compétitif afin de vous permettre de concevoir des processus de décision en parfaite adéquation avec les objectifs stratégiques de votre organisation.

Objectifs


1

Maîtriser les enjeux d’une stratégie d’entreprise : diagnostic interne et externe, choix stratégiques, déploiement.

2

Analyser la dynamique de l’environnement concurrentiel

3

Identifier les ressources et compétences d’une entreprise

4

Formuler des recommandations destinées à une direction générale

Vos bénéfices


  • Acquérir les concepts et les outils du management stratégique dispensés par des experts reconnus
  • Aborder avec efficience la prise de décision
  • Piloter la transformation avec succès

Programme


  • Module 1 : Fondamentaux et analyse stratégique
  • Module 2 : Innovation et prise de décision stratégique
  • Module 3 : Mise en œuvre et transformation stratégique

Méthodes et outils pédagogiques

  • Discussions / débats entre les participants pour partager les expériences vécues et bonnes pratiques issues de cultures d’entreprises diverses
  • Réaliser un diagnostic stratégique de votre entreprise ou de votre activité
  • Accompagnement/tutorat lors de ce diagnostic

Evaluation

Soutenance de votre diagnostic devant un Jury d'experts

Sous conditions de réussite, vous obtenez le certificat ESCP. Ce certificat valide le bloc de compétences de l’Executive Master Manager Dirigeant « Piloter l’activité et la performance durable de l’entreprise / unité sur les plans organisationnel, budgétaire et financier ».

Chiffres clés 2023

3,3/4
note de satisfaction
90 %
taux de réussite

Nos ressources
Livres Blancs

Découvrez tous nos livres blancs sur Le Manager de demain

Télécharger

WEBCONFÉRENCE

Le profit, bon serviteur mais mauvais maître

Jeudi 25 Septembre
11h – 12h
CEST (Paris)

Pr Fahmi Ben Abdelkader

Pr. Fahmi Ben Abdelkader
Associate Professor

S'inscrire

Online Executive Education Day

Webinar interactif

Se former pour impulser votre carrière

Vendredi 14 Novembre
15h30 – 16h30
CEST

S'inscrire

[Replay]
Webinaire


Concilier bienveillance et exigence : le casse-tête du manager ?

Pr Philippe Gabilliet

Animé par Maximilien Brabec

Voir le replay

Pré-requis

5 ans d'expérience professionnelle
Être Titulaire d'un Bac +3/4

Audience :

Dirigeant de PME-PMI
Directeur Business Unit
Manager


Prix - 8 880€ net
Formation éligible au CPF

Date limite pour mobiliser votre CPF : 20 octobre 2025


Conditions générales de prestation de services

Télécharger notre livre blanc
"Comment financer votre programme de formation continue ?"

Inscription


  • Prenez un rendez-vous personnalisé avec votre conseiller formation
  • Décision à l'issue de l'entretien et sous condition d'envoi des documents requis pour l’inscription
  • Confirmation du participant dans un délai de 15 jours

Ce programme est accessible aux personnes en situation de handicap

Page Last Modified : 18/07/2025
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';void 0!==x&&!1!==x&&0==D&&L>x&&(o.after(O),$(document).off("click",".press-btn").on("click",".press-btn",function(e){e.preventDefault();var a=$(this),n=a.attr("aria-index"),r=$('[excel][aria-index="'+n+'"]'),i=a.attr("data-pager"),o=r.attr("limit"),s=o*(i-1),c=o*i,l=a.attr("data-items"),u=$('[excel][aria-index="'+n+'"] > *').length,d=r.attr("limit");a.attr("data-pager",parseInt(i)+1),t(r,s,c),u+parseInt(d)>=l&&a.remove()})),void 0!==x&&!1!==x&&void 0!==D&&!1!==D&&(k=function(t,e,a){return t=t.slice(e,a)}(k,D,x)),o.append(k).promise().done(function(){$("[excel] .cell").each(function(){var t=$(this).html();t=t.replace("|","
"),$(this).html(t)})})},g.send()})}function e(t){var e=t.split("/");return 1*(e[2]+e[1]+e[0])}function a(t,a,n){return t.sort(function(t,r){return t=e(t[a]),r=e(r[a]),"DESC"===n?t>r?1:tr?-1:0})}$("[excel]").length>0&&$.when($.getScript("https://cdnjs.cloudflare.com/ajax/libs/xlsx/0.14.0/xlsx.full.min.js"),$.getScript("https://cdnjs.cloudflare.com/ajax/libs/mustache.js/3.0.0/mustache.min.js"),$.Deferred(function(t){$(t.resolve)})).done(function(){t()})} //Youtube souncloud if ($('[playlist-youtube]').length > 0 || $('[playlist-soundcloud]').length > 0 ) { $.when( $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/malihu-custom-scrollbar-plugin/3.1.5/jquery.mCustomScrollbar.min.js" ), $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/jqueryui/1.11.4/jquery-ui.min.js" ), $.Deferred(function( deferred ){ $( deferred.resolve ); }) ).done(function(){ //$('head').append(''); youtube(); soundCloud(); }); } // Youtube function youtube() { var y_list=$("[playlist-youtube]"),y_key="AIzaSyAQlhYoXcbGNmazwKkx80xlLyXZF70oOT8",v_date="",v_Id="";y_list.each(function(){var t=$(this),a=t.attr("playlist-youtube"),e=t.attr("number"),i=t.attr("item"),s="";function d(s){var d=s;$.get("https://www.googleapis.com/youtube/v3/playlistItems",{part:"snippet",maxResults:e,order:"videoCount",pageToken:d,playlistId:a,key:y_key},function(s){s.pageInfo.totalResults;var d=$("[data-items]",t),l=$("[data-pager]",t);d.attr("data-items",s.pageInfo.totalResults),l.attr("data-pager",s.nextPageToken);$(".grid > div",t).length;s.pageInfo.totalResults<=e&&$(".bottom-listing button",t).remove(),$.each(s.items,function(e,s){!function(e){$.get("https://www.googleapis.com/youtube/v3/videos",{part:"snippet",id:e,key:y_key},function(s){var d=[];v_date=s.items[0].snippet.publishedAt,v_date=jQuery.datepicker.formatDate("dd/mm/yy",new Date(v_date)),v_title=s.items[0].snippet.title,v_descr=s.items[0].snippet.description,v_lang=s.items[0].snippet.defaultAudioLanguage,"fr"===v_lang||void 0===v_lang?v_lang="in French":"en-US"===v_lang&&(v_lang="in English"),s='
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'+v_title+'

['+v_lang+']
'+v_descr+"
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'),d(s),$(".bottom-listing button",t).click(function(){s=$(this).attr("data-pager"),$(this).attr("data-loaded",parseInt($(this).attr("data-loaded"))+1),loaded=$(this).attr("data-loaded"),$(this).attr("data-items")<=loaded*e&&$(this).remove(),d(s)})}); } //soundcloud function soundCloud() { var s_list=$("[playlist-soundcloud]");s_list.each(function(){var t=$(this),l=t.attr("item"),s=t.attr("number"),u=t.attr("playlist-soundcloud");s_key="htuiRd1JP11Ww0X72T1C3g",null==s&&(s=3),soundcloud(u,t,s,l,1)}); } function soundcloud(play_list , s_this ,s_numb,s_item, p_number, btn) { var pF=s_numb*p_number,pD=s_numb*(p_number-1);if(!0!==btn)var result='
';else result="";$.getScript("https://connect.soundcloud.com/sdk/sdk-3.3.0.js",function(){SC.initialize({client_id:s_key}),SC.get("/playlists/"+play_list).then(function(s){var t=s.tracks.slice(pD,pF),e=s.permalink_url,i=s.track_count;t.forEach(function(s){var t=s.title,i=s.artwork_url,l=(s.stream_url,s_key,s.description),a=jQuery.datepicker.formatDate("dd/mm/yy",new Date(s.created_at)),c=(s.permalink_url,s.id),r=s.tag_list;s.waveform_url;if(i=null==i?"http://www.escpeurope.eu/sites/default/files/inline-images/Logos/logotype-ESCP-Europe-only.png":i.replace("-large","-t500x500"),r.toLowerCase().search(new RegExp("\\english\\b"))>=0)var o="English";else o="French";null!=l&&""!==l||(l="No description."),result+='
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });