Programme certifiant
Direction commerciale

Le programme certifiant Direction commerciale de l’Executive Education de ESCP Business School est une formation professionnelle, en temps partiel.

Ce certificat vous permet d’initier et de mettre en œuvre une stratégie commerciale gagnante basée sur la satisfaction de vos clients, la profitabilité de vos ventes et la montée en compétences de vos équipes.

Objectifs

1

Comprendre le rôle et la mission du directeur commercial et appréhender l’ensemble des dimensions de la fonction

2

Maitriser les 3 piliers de l’intelligence commerciale (Expertise métier, efficience opérationnelle, intelligence émotionnelle)

3

Manager ses équipes commerciales

4

Développer son leadership et « cultiver » l'optimisme & une communication positive

Vos bénéfices

  • Intégrer les nouveaux enjeux et tendances de la fonction commerciale
  • Optimiser votre management commercial
  • Etre acteur de la stratégie d’entreprise

Programme

  • Évolution de la fonction commerciale
  • Stratégie d’entreprise et direction commerciale
  • Missions du directeur commercial
  • Cycles et process de vente
  • Process Management
  • Développer son leadership
  • La fonction commerciale à l’ère digitale

Méthodes et outils pédagogiques

  • Ateliers et études de cas pour s’entrainer à l’application des concepts dans des situations de mise en situation professionnelle
  • Discussions / débats entre les participants pour partager les expériences vécues et bonnes pratiques issues de cultures d’entreprises diverses

Evaluation

Rédaction d’un mémoire applicatif et soutenance devant un Jury d'experts.

Sous conditions de réussite, vous obtenez le certificat ESCP. Ce certificat valide le bloc de compétences de l’Executive Master Manager Dirigeant « Piloter l’activité et la performance durable de l’entreprise / unité sur les plans organisationnel, budgétaire et financier ».

Chiffres clés 2023

3,7/4
note de satisfaction
100 %
taux de réussite

Nos ressources
Livres Blancs

Découvrez tous nos livres blancs sur Le Manager de demain

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WEBCONFÉRENCE

Le profit, bon serviteur mais mauvais maître

Jeudi 25 Septembre
11h – 12h
CEST (Paris)

Pr Fahmi Ben Abdelkader

Pr. Fahmi Ben Abdelkader
Associate Professor

S'inscrire

Online Executive Education Day

Webinar interactif

Se former pour impulser votre carrière

Vendredi 14 Novembre
15h30 – 16h30
CEST

S'inscrire

[Replay]
Webinaire

Concilier bienveillance et exigence : le casse-tête du manager ?

Pr Philippe Gabilliet

Animé par Maximilien Brabec

Voir le replay

Pré-requis

5 ans d'expérience professionnelle
Titulaire d'un Bac +3/4

Audience :

Pré-requis : expérience significative en commercial
Directeur des ventes
Dirigeant de TPE ou de PME
Responsable de centre de profit
Manager des ventes appelé à évoluer vers un poste de directeur commercial

Prix - 8 880 € net
Formation éligible au CPF

Date limite pour mobiliser votre CPF : 20 octobre 2025

Conditions générales de prestation de services

Télécharger notre livre blanc
"Comment financer votre programme de formation continue ?"

Inscription

  • Prenez un rendez-vous personnalisé avec votre conseiller formation
  • Décision à l'issue de l'entretien et sous condition d'envoi des documents requis pour l’inscription
  • Confirmation du participant dans un délai de 15 jours

Ce programme est accessible aux personnes en situation de handicap

Pour aller plus loin

Page Last Modified : 18/07/2025
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';void 0!==x&&!1!==x&&0==D&&L>x&&(o.after(O),$(document).off("click",".press-btn").on("click",".press-btn",function(e){e.preventDefault();var a=$(this),n=a.attr("aria-index"),r=$('[excel][aria-index="'+n+'"]'),i=a.attr("data-pager"),o=r.attr("limit"),s=o*(i-1),c=o*i,l=a.attr("data-items"),u=$('[excel][aria-index="'+n+'"] > *').length,d=r.attr("limit");a.attr("data-pager",parseInt(i)+1),t(r,s,c),u+parseInt(d)>=l&&a.remove()})),void 0!==x&&!1!==x&&void 0!==D&&!1!==D&&(k=function(t,e,a){return t=t.slice(e,a)}(k,D,x)),o.append(k).promise().done(function(){$("[excel] .cell").each(function(){var t=$(this).html();t=t.replace("|","
"),$(this).html(t)})})},g.send()})}function e(t){var e=t.split("/");return 1*(e[2]+e[1]+e[0])}function a(t,a,n){return t.sort(function(t,r){return t=e(t[a]),r=e(r[a]),"DESC"===n?t>r?1:tr?-1:0})}$("[excel]").length>0&&$.when($.getScript("https://cdnjs.cloudflare.com/ajax/libs/xlsx/0.14.0/xlsx.full.min.js"),$.getScript("https://cdnjs.cloudflare.com/ajax/libs/mustache.js/3.0.0/mustache.min.js"),$.Deferred(function(t){$(t.resolve)})).done(function(){t()})} //Youtube souncloud if ($('[playlist-youtube]').length > 0 || $('[playlist-soundcloud]').length > 0 ) { $.when( $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/malihu-custom-scrollbar-plugin/3.1.5/jquery.mCustomScrollbar.min.js" ), $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/jqueryui/1.11.4/jquery-ui.min.js" ), $.Deferred(function( deferred ){ $( deferred.resolve ); }) ).done(function(){ //$('head').append(''); youtube(); soundCloud(); }); } // Youtube function youtube() { var y_list=$("[playlist-youtube]"),y_key="AIzaSyAQlhYoXcbGNmazwKkx80xlLyXZF70oOT8",v_date="",v_Id="";y_list.each(function(){var t=$(this),a=t.attr("playlist-youtube"),e=t.attr("number"),i=t.attr("item"),s="";function d(s){var d=s;$.get("https://www.googleapis.com/youtube/v3/playlistItems",{part:"snippet",maxResults:e,order:"videoCount",pageToken:d,playlistId:a,key:y_key},function(s){s.pageInfo.totalResults;var d=$("[data-items]",t),l=$("[data-pager]",t);d.attr("data-items",s.pageInfo.totalResults),l.attr("data-pager",s.nextPageToken);$(".grid > div",t).length;s.pageInfo.totalResults<=e&&$(".bottom-listing button",t).remove(),$.each(s.items,function(e,s){!function(e){$.get("https://www.googleapis.com/youtube/v3/videos",{part:"snippet",id:e,key:y_key},function(s){var d=[];v_date=s.items[0].snippet.publishedAt,v_date=jQuery.datepicker.formatDate("dd/mm/yy",new Date(v_date)),v_title=s.items[0].snippet.title,v_descr=s.items[0].snippet.description,v_lang=s.items[0].snippet.defaultAudioLanguage,"fr"===v_lang||void 0===v_lang?v_lang="in French":"en-US"===v_lang&&(v_lang="in English"),s='
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'+v_title+'

['+v_lang+']
'+v_descr+"
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'),d(s),$(".bottom-listing button",t).click(function(){s=$(this).attr("data-pager"),$(this).attr("data-loaded",parseInt($(this).attr("data-loaded"))+1),loaded=$(this).attr("data-loaded"),$(this).attr("data-items")<=loaded*e&&$(this).remove(),d(s)})}); } //soundcloud function soundCloud() { var s_list=$("[playlist-soundcloud]");s_list.each(function(){var t=$(this),l=t.attr("item"),s=t.attr("number"),u=t.attr("playlist-soundcloud");s_key="htuiRd1JP11Ww0X72T1C3g",null==s&&(s=3),soundcloud(u,t,s,l,1)}); } function soundcloud(play_list , s_this ,s_numb,s_item, p_number, btn) { var pF=s_numb*p_number,pD=s_numb*(p_number-1);if(!0!==btn)var result='
';else result="";$.getScript("https://connect.soundcloud.com/sdk/sdk-3.3.0.js",function(){SC.initialize({client_id:s_key}),SC.get("/playlists/"+play_list).then(function(s){var t=s.tracks.slice(pD,pF),e=s.permalink_url,i=s.track_count;t.forEach(function(s){var t=s.title,i=s.artwork_url,l=(s.stream_url,s_key,s.description),a=jQuery.datepicker.formatDate("dd/mm/yy",new Date(s.created_at)),c=(s.permalink_url,s.id),r=s.tag_list;s.waveform_url;if(i=null==i?"http://www.escpeurope.eu/sites/default/files/inline-images/Logos/logotype-ESCP-Europe-only.png":i.replace("-large","-t500x500"),r.toLowerCase().search(new RegExp("\\english\\b"))>=0)var o="English";else o="French";null!=l&&""!==l||(l="No description."),result+='
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });