Customise your MiM track with specialisations: Go to Market

The Turin Campus invites the incoming Master in Management students and candidates to this online info session to discover the Specialisation in Go to Market.

On the 19th of May 2021, from 5.00 pm, Isabella Maggioni, Associate Professor of Marketing at ESCP Turin Campus, introduces the Go to Market specialisation. 

Students will learn how to successfully deliver products and customer experiences into the marketplace in the Go-to-market track. They will practice optimizing the customer journey and learn about the management of touch-points, the implementation of omnichannel services, the marketing of offerings through digital technologies, the management of customer value, and the disruption of markets to ensure business development.

We will offer an overview of the Go to Market specialisation, created to meet both the needs expressed by companies in terms of skills and the expectations of the younger generation in search of meaning and consistency between the business world and society.
To promote multidisciplinary expertise and thus guarantee great open-mindedness and unique versatility, Turin Campus offers five MiM specialisations in different sectors:

• Food & Beverage Management
• Go to market - Marketing
• Impact Entrepreneurship Option-E
• Investment Banking - Finance
• Strategic Foresight and Digital Transformation

The opportunity to follow up to three specialisations allows students to customise their studies and career path thanks to a wide range of courses and the acquisition of many skills.
Register and join this webinar to know more about the ESCP Business School Turin Campus specialisation in Go to Market. 

REGISTER

For more info email mimturin@escp.eu