ESCP Business School’s MSc in Marketing & Creativity (MMK) has been ranked 5th worldwide in the QS 2021 Global Master in Marketing Rankings. In the 2021 edition, the School performed amongst the top 5% globally out of 93 programmes across 21 countries.
The MSc in Marketing & Creativity scored 3rd worldwide for employability, as well as particularly high for class internationality, faculty diversity, and thought leadership.
The programme welcomed its first intake in 2009. Students spend time at the London and Paris campuses of ESCP, before completing a professional internship or direct employment to apply their skills in the workplace.
The MMK delivers a unique student experience, focusing on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.
The programme adopts a hands-on, original approach to the topics of creativity, marketing, management and analytics. It also integrates consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers as pedagogical tools.
Its graduates have gone on to work at some of the biggest brands in the world, including Apple, L’Oréal, Google, Cartier, Saatchi & Saatchi and Amazon.
Each year, MMK students take part in the Big Picture project brought by the L’Oréal Professorship in Creativity. This special opportunity allows students to work on a creative business brief for L'Oréal. In 2020 participants focused on the rise of e-commerce and emerging trends that punctuate the market, developing and presenting their vision for what would be the online beauty experience in 2025. More about the project here.
Many MMK alumni have shared their successes with the School over the recent years:
- Edilia Gänz (Class of 2013), named one of Forbes 30 under 30 Europe in the Arts & Culture sector and one of About Time Magazine's Top 10 Women to Watch in the Arts 2019 for her work as the Director of FEDORA, the European Circle of Philanthropists of Opera and Ballet, based in Paris.
Kamran Razmdoost, Associate Professor of Marketing and Co-Director of the programme commented: "The MSc in Marketing & Creativity offers a platform where our talented and diverse students closely work with professors, practitioners and corporate partners to develop marketing skills, find their marketing style and build confidence in becoming marketing leaders of tomorrow. The QS ranking once again endorses the success of the programme in focusing on creativity and problem solving, social impact and sustainability, and digital transformation and analytics."
Daniela Lup, Associate Professor of Management and Co-Director of the programme added: “Building on ESCP Business School’s multidisciplinary approach to teaching, diversity of backgrounds, and a collaborative environment, the MSc in Marketing &Creativity is a unique place for students to explore the space between thorough analysis and creativity where the boldest ideas bloom.”
Professor Simon Mercado, Dean of ESCP’s London Campus, said: “This outstanding programme has had exceptional ranking positioning for the last three years now, and is also growing in scale. The Master is a flagship award for us at the London Campus in its ability to integrate our core specialisations in creativity, leadership, social impact, and digital transformation.”
Watch the MMK Class of 2019 Graduation Valedictorian Speech here.
The next edition of the MSc in Marketing & Creativity starts in January 2021. Find out more at escp.eu/mmk.