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Prize Michael Haenlein awarded best paper award by IJRM

An article on the factors affecting the study of important marketing issues allowed Prof. Michael Haenlein to add a new prize to his growing list of achievements.

After having received the prestigious 2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact from the International Journal of Research in Marketing (IJRM) and the European Marketing Academy (EMAC), Professor Michael Haenlein won the 2021 IJRM Best Paper Award for the article titled Factors affecting the study of important marketing issues: Implications and recommendations and published with Ajay K. Kohli (Scheller College of Business, Georgia Institute of Technology).

“Our article deals with why so many researchers work on problems that are not really of interest to firms. We develop a way to assess how important an issue is, and give strategies for how to increase the amount of research on important topics,” explains Michael Haenlein.

An increasing number of scholars have voiced concern that much of the current academic research is not particularly useful.

“Academic research in marketing has produced many useful insights and tools over the years,” they write. “Lately, however, an increasing number of scholars have voiced concern that much of the current academic research is not particularly useful. We explore reasons why this may be the case, and offer a set of recommendations to address them.”

The publication of this research paper, and reactions to it, led its authors to publish another one: Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications.

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