33e Petit-Déjeuner du Commerce 4.0

La révolution technologique permise par la numérisation touche également, depuis peu, le secteur du luxe. Big Data, usines intelligentes, technologie 3D, Intelligence Artificielle, IoT, robots, algorithmes avancés et apprentissage machine, toutes ces mutations offrent une production plus flexible, une personnalisation de masse tout en augmentant l’efficacité du système de production. La digitalisation de l’expérience client fait entrevoir de nouvelles pratiques et de nouveaux marchés comme celui de la “seconde main”.

Dans quelle mesure ces nouvelles pratiques amélioreront-elles les performances de ce secteur? Comment permettront-elles de nouer un lien puissant avec les marques ? Quid de la responsabilité sociale et environnementale du Luxe 4.0 ?

Pour traiter ce thème, le Professeur Olivier Badot, directeur scientifique de la Chaire, et Elisabeth Denner, présidente de la Chaire, accueilleront  : 

  • Docteur Wided Batat, Professeur-Chercheur en marketing expérientiel et digital et auteur de "Luxe et Expérience Client" (Dunod)
  • Madame Isabelle Chaboud, Professeur Associée et Directrice du MSc Fashion Design & Luxury Management, Grenoble Ecole de Management
  • Madame Aurélie Bié, Customer Interactions & Marketing IT, Kering
  • Monsieur Quentin Meurisse, VP Marketing Champagne Pernod Ricard (MMPJ Martell Mumm & Perrier Jouet)
  • Monsieur Henri Foucaud, Fondateur, HapticMedia

INSCRIPTION ICI

REPLAY ET COMPTE-RENDU DISPONIBLES ICI


En attendant l'agenda des rencontres 2021, retrouvez les compte-rendus, podcasts... de l'ensemble des Petits-Déjeuners du Commerce 4.0 ici

 

Lieu

Organiser: ESCP Online

Paris - France

Map

Date

Date de début : 02/12/2020

Heure de début : 8:30 AM

Heure de fin : 10:30 AM

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'+v_title+'

['+v_lang+']
'+v_descr+"
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });