AU PROGRAMME DU 24ème PETIT-DÉJEUNER "L’identité des marques et des enseignes à l’heure de la digitalisation" DU 6 novembre

Dans un contexte de digitalisation, les enseignes font face à de nombreux défis pour construire une identité de marque unique. L’objectif de ce petit-déjeuner est de comprendre le rôle du digital dans la construction d’une identité de marque forte et de découvrir les différentes stratégies mises en place par les enseignes pour relever les défis de la digitalisation.

Pour débattre de ce thème, le Professeur Olivier Badot et Michel-Edouard Leclerc, Président des Centres E.Leclerc, accueilleront :
Pr. Benoît Heilbrunn, Professeur en Marketing, sémioticien
Julie Lartigue, Senior Manager, BearingPoint
Nadia Dhouib, Directrice, Galeries Lafayette Champs Elysées

Ce Petit-Déjeuner sera aussi l'occasion d'accueillir BearingPoint qui rejoint la Chaire aux côtés des Centres E. Leclerc.

 A noter d'ores et déjà dans votre agenda :

  • 4 décembre : Nouvelles mobilités et commerce de transit

Pour vous inscrire, cliquez ici

 

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'+v_title+'

['+v_lang+']
'+v_descr+"
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });