La Chaire IoT ESCP lance un SafarI-oT et vous invite à explorer les business modèles gagnants de l’IoT.

Ce cycle de webinaires d'une heure combinant mise en perspective et témoignages récents, a pour objectif de parcourir les facteurs clés de la transition vers de nouveaux business models.

Pour notre première destination – le 15 avril à 18h – nous explorerons le Business Model d’Axon pour qui l’IoT et les services associés – inexistants il y a 10 ans – représentent désormais 50% des revenus du groupe s’ajoutant aux revenus traditionnels.
Après avoir dressé un panorama des Business Model de l’IoT, le Professeur Sandrine Macé et le Professeur Violette Bouveret échangeront avec Cathy Robin, Directrice Générale France d'Axon, sur les facteurs clés de succès de cette réussite.

Cathy Robin est Directrice Générale France d’Axon.
A propos de Cathy Robin

Axon – anciennement Taser – propose des systèmes de sécurité à destination des pouvoirs publics. En 2013, Axon a enrichi son offre d’objets connectés (eg. caméra pour les forces de l’offre) associés à un système de mise à disposition de preuves numériques en cas de litige reposant sur le Cloud.
A propos d'Axon

Feuille de route : les étapes du SafarI-oT à noter dans votre agenda

15 Avril 2021 - Webinaire 18:00 à 19:00 / Q&R de 19:00 à 19:30 
Quelles stratégies de pivot de Business Model dans l’IoT ?
Comment l’entreprise Axon a su enrichir son business model de vente d’équipements aux forces de l’ordre de revenus serviciels liés à la mise à disposition de preuves en cas de litige ?
Cathy Robin, Directrice Générale France d’Axon, expliquera comment l’IoT a permis de faire pivoter le business model du groupe et générer de nouveaux revenus. Elle reviendra également sur les facteurs clés de succès de ce pivot et les points de vigilance associés.  
Modération : Sandrine Macé et Violette Bouveret apporteront un éclairage académique en détaillant les différentes stratégies de Business Model dans l’IoT.

POUR VOUS INSCRIRE

3 juin 2021 - 17:00 / 18:00
Nouveaux modes de tarification
Comment gérer la transition d’un modèle traditionnel à un modèle de pay per usage ou à un modèle de tarification aux résultats (outcome-based model) ? Quelle nouvelle tarification ? Quels impacts financiers ?

9 septembre 2021 - 17:00 / 18:00 
Monétisation des services IoT
Comment monétiser des services à forte contribution : les leçons du marché, facteurs clés de succès et principaux défis

2 décembre 2021 - 17:00 / 18:00
Pour des partenariats plus efficaces
Générer des revenus supplémentaires en combinant les données de l’IoT avec celle de parties tiers;
Comment établir des partenariats et des coopétitions créateurs de valeur pour l’ensemble des acteurs ?

3 mars 2022 - 17:00 / 18:00 
Passage à l’échelle
Du passage de PoC à l’échelle. Quels sont les facteurs clés de succès ? Les obstacles à lever ? Quelles sont les ressources financières, humaines, organisationnelles, systémiques à considérer ?

2 juin 2022 - 17:00 / 18:00 
Monétisation de la data IoT
Monétisation dans un contexte B2B2C : les leçons du marché, facteurs clés de succès et principaux défis
 
POUR OBTENIR VOTRE BOARDING PASS POUR LE SAFARI-OT

 

Lieu

Organiser: ESCP

Paris - France

Map

Date

Date de début : 15/04/2021

Heure de début : 6:00 PM

Heure de fin : 7:30 PM

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';void 0!==x&&!1!==x&&0==D&&L>x&&(o.after(O),$(document).off("click",".press-btn").on("click",".press-btn",function(e){e.preventDefault();var a=$(this),n=a.attr("aria-index"),r=$('[excel][aria-index="'+n+'"]'),i=a.attr("data-pager"),o=r.attr("limit"),s=o*(i-1),c=o*i,l=a.attr("data-items"),u=$('[excel][aria-index="'+n+'"] > *').length,d=r.attr("limit");a.attr("data-pager",parseInt(i)+1),t(r,s,c),u+parseInt(d)>=l&&a.remove()})),void 0!==x&&!1!==x&&void 0!==D&&!1!==D&&(k=function(t,e,a){return t=t.slice(e,a)}(k,D,x)),o.append(k).promise().done(function(){$("[excel] .cell").each(function(){var t=$(this).html();t=t.replace("|","
"),$(this).html(t)})})},g.send()})}function e(t){var e=t.split("/");return 1*(e[2]+e[1]+e[0])}function a(t,a,n){return t.sort(function(t,r){return t=e(t[a]),r=e(r[a]),"DESC"===n?t>r?1:tr?-1:0})}$("[excel]").length>0&&$.when($.getScript("https://cdnjs.cloudflare.com/ajax/libs/xlsx/0.14.0/xlsx.full.min.js"),$.getScript("https://cdnjs.cloudflare.com/ajax/libs/mustache.js/3.0.0/mustache.min.js"),$.Deferred(function(t){$(t.resolve)})).done(function(){t()})} //Youtube souncloud if ($('[playlist-youtube]').length > 0 || $('[playlist-soundcloud]').length > 0 ) { $.when( $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/malihu-custom-scrollbar-plugin/3.1.5/jquery.mCustomScrollbar.min.js" ), $.getScript( "https://cdnjs.cloudflare.com/ajax/libs/jqueryui/1.11.4/jquery-ui.min.js" ), $.Deferred(function( deferred ){ $( deferred.resolve ); }) ).done(function(){ //$('head').append(''); youtube(); soundCloud(); }); } // Youtube function youtube() { var y_list=$("[playlist-youtube]"),y_key="AIzaSyAQlhYoXcbGNmazwKkx80xlLyXZF70oOT8",v_date="",v_Id="";y_list.each(function(){var t=$(this),a=t.attr("playlist-youtube"),e=t.attr("number"),i=t.attr("item"),s="";function d(s){var d=s;$.get("https://www.googleapis.com/youtube/v3/playlistItems",{part:"snippet",maxResults:e,order:"videoCount",pageToken:d,playlistId:a,key:y_key},function(s){s.pageInfo.totalResults;var d=$("[data-items]",t),l=$("[data-pager]",t);d.attr("data-items",s.pageInfo.totalResults),l.attr("data-pager",s.nextPageToken);$(".grid > div",t).length;s.pageInfo.totalResults<=e&&$(".bottom-listing button",t).remove(),$.each(s.items,function(e,s){!function(e){$.get("https://www.googleapis.com/youtube/v3/videos",{part:"snippet",id:e,key:y_key},function(s){var d=[];v_date=s.items[0].snippet.publishedAt,v_date=jQuery.datepicker.formatDate("dd/mm/yy",new Date(v_date)),v_title=s.items[0].snippet.title,v_descr=s.items[0].snippet.description,v_lang=s.items[0].snippet.defaultAudioLanguage,"fr"===v_lang||void 0===v_lang?v_lang="in French":"en-US"===v_lang&&(v_lang="in English"),s='
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'+v_title+'

['+v_lang+']
'+v_descr+"
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'),d(s),$(".bottom-listing button",t).click(function(){s=$(this).attr("data-pager"),$(this).attr("data-loaded",parseInt($(this).attr("data-loaded"))+1),loaded=$(this).attr("data-loaded"),$(this).attr("data-items")<=loaded*e&&$(this).remove(),d(s)})}); } //soundcloud function soundCloud() { var s_list=$("[playlist-soundcloud]");s_list.each(function(){var t=$(this),l=t.attr("item"),s=t.attr("number"),u=t.attr("playlist-soundcloud");s_key="htuiRd1JP11Ww0X72T1C3g",null==s&&(s=3),soundcloud(u,t,s,l,1)}); } function soundcloud(play_list , s_this ,s_numb,s_item, p_number, btn) { var pF=s_numb*p_number,pD=s_numb*(p_number-1);if(!0!==btn)var result='
';else result="";$.getScript("https://connect.soundcloud.com/sdk/sdk-3.3.0.js",function(){SC.initialize({client_id:s_key}),SC.get("/playlists/"+play_list).then(function(s){var t=s.tracks.slice(pD,pF),e=s.permalink_url,i=s.track_count;t.forEach(function(s){var t=s.title,i=s.artwork_url,l=(s.stream_url,s_key,s.description),a=jQuery.datepicker.formatDate("dd/mm/yy",new Date(s.created_at)),c=(s.permalink_url,s.id),r=s.tag_list;s.waveform_url;if(i=null==i?"http://www.escpeurope.eu/sites/default/files/inline-images/Logos/logotype-ESCP-Europe-only.png":i.replace("-large","-t500x500"),r.toLowerCase().search(new RegExp("\\english\\b"))>=0)var o="English";else o="French";null!=l&&""!==l||(l="No description."),result+='
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });