Au programme du Petit-Déjeuner "Commerce et production locale" du 3 avril

La consommation des produits locaux est en plein essor. Cet engouement s’inscrit dans la montée en puissance de la consommation responsable et raisonne aussi avec des représentations collectives aspirationnelles pour les consommateurs. Dans ce contexte, les marques et les distributeurs adaptent leur offre et leur stratégie. L’objectif de ce petit-déjeuner est de comprendre les dynamiques sous-jacentes à cette tendance et la manière dont les marques et les distributeurs répondent à ces évolutions.

Pour traiter ce sujet, le Professeur Olivier Badot, Directeur Scientifique de la Chaire Prospective du Commerce dans la société 4.0 et Michel-Edouard Leclerc, Président des Centres E. Leclerc et Président de la Chaire accueilleront :

  • Professeur Fabien Durif, Vice-doyen à la recherche et à la création, ESG UQAM (Montréal), Directeur de l'Observatoire de la consommation responsable
  • Professeur Paul Lapoule, ESCP
  • Cécile Chateau et François Henry, co-fondateurs de la start-up Toutprèsd’ici

 

 

A noter d'ores et déjà dans votre agenda :

  • 7 mai : Le Voice-Commerce
  • 5 juin : De la possession à l'usage : circuits C2C et offres de location
  • 9 octobre : Le futur a 200 ans : regard historique sur le Commerce 4.0.  
  • 6 novembre : L’identité des marques et des enseignes à l’heure de la digitalisation
  • 4 décembre : Nouvelles mobilités et commerce de transit

Pour vous inscrire, cliquez ici

Pour en savoir plus sur la Chaire Prospective du Commerce dans la société 4.0

Lieu

Organiser: ESCP

Paris - France

Map

Date

Date de début : 03/04/2019

Heure de début : 8:30 AM

Heure de fin : 10:30 AM

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'+v_title+'

['+v_lang+']
'+v_descr+"
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'+t+'

[in '+o+']
'+l+"
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',btnc=".js-close-popup",time=0,body=$("body"),js=$(".js-popup");js.each(function(){var a=$(this).find("iframe"),t=a.attr("src");a.length>0&&-1!==t.indexOf("youtube")&&(-1!==t.indexOf("?")?a.attr("src",t+"&enablejsapi=1"):a.attr("src",t+"?enablejsapi=1"))}),$(document).on("click",link,function(a){a.preventDefault();var t=$(this),e=t.attr("href"),s=$(e),l=t.attr("btn-bg-color"),o=t.attr("content-bg-color");null!=l&&void 0!=l||(l="#240085"),null!=o&&void 0!=o||(o="h-bg-white");var n='';body.addClass("no-scroll"),"wrapped"!=s.attr("aria-inner")&&s.wrapInner('
').attr("aria-inner","wrapped"),(s.hasClass("js-slide-right")||s.hasClass("js-slide-left"))&&s.addClass(o),0==$(".backdrop").length&&$("body").append(back),0==$(".js-close-popup",s).length&&s.prepend(n),"close"!=s.attr("aria-label")&&null!=s.attr("aria-label")&&void 0!=s.attr("aria-label")||(s.fadeIn(),s.attr("aria-label","open"))}),$(document).on("click",btnc,function(a){a.preventDefault();var t=$(this).attr("aria-controls"),e=$(t);$(t+" iframe").length>0&&$(t+" iframe")[0].contentWindow.postMessage('{"event":"command","func":"pauseVideo","args":""}',"*"),time=e.hasClass("js-slide-right")||e.hasClass("js-slide-left")?900:0,e.attr("aria-label","close"),e.stop(!0,!0).delay(time).fadeOut(100,function(){$("body .backdrop").remove(),$("body").removeClass("no-scroll")})}); } // End });