We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP website. However, if you would like to, you can change your cookie settings at any time.


Prof. Hsin-Hsuan Meg Lee offers a lively discussion on storytelling in crisis communication.

The pandemic has created a new context for businesses and consumers. Amid the crisis, many brands rushed to communicate with their customers. However, without a clear communications strategy, the dominant message of "we are in this together" soon became repetitive and lost its authenticity.

Storytelling can be a useful tool for addressing this challenge. In this webinar, we will look at different narrative building techniques, from the hero's journey to war metaphors, and discuss their effectiveness in engaging with the audience.

Join us and learn more

Discussion: 17:00 - 17:30
Q&A: 17:30 - 18:00


Organiser: ESCP London Campus

Online - Worldwide



Start date: 07/07/2020

Start time: 5:00 PM

End time: 6:00 PM