Prof. Hsin-Hsuan Meg Lee offers a lively discussion on storytelling in crisis communication.
The pandemic has created a new context for businesses and consumers. Amid the crisis, many brands rushed to communicate with their customers. However, without a clear communications strategy, the dominant message of "we are in this together" soon became repetitive and lost its authenticity.
Storytelling can be a useful tool for addressing this challenge. In this webinar, we will look at different narrative building techniques, from the hero's journey to war metaphors, and discuss their effectiveness in engaging with the audience.
Join us and learn more
Discussion: 17:00 - 17:30
Q&A: 17:30 - 18:00