Webinar: Behavioural Science, Buying Behaviour & Pandemics

Join ESCP's Prof. Benjamin Voyer for a journey through the science of buying during a crisis or pandemic.

In the last few weeks, the world has witnessed irrational and extreme behaviours - from stockpiling toilet paper to failing to abide by life-saving lockdown measures. Those behaviours can appear puzzling, but are rooted in deeper inner psychological mechanisms. From a psychological point of view, those behaviours can be explained by three main dimensions.

1. Social: The current context shows how much of an individual’s behaviour is dependent on its social environment, cultural norms, or group behaviours. This is made apparent in the way different countries have tried to address the pandemic.

2. Cognitive: Irrational behaviours often have roots in cognitive biases; for instance, a short-term bias which makes users less likely to behave in a way that is supportive of long-term societal interests.

3. Evolutionary: Some of the behaviour- and information-processing strategies we have inherited from our hunter-gatherer ancestors make us more susceptible to spreading unhelpful rumours and other potentially unreliable information.

Join us at this free, online event to learn more!

Agenda
Discussion: 17:00 - 17:30
Q&A: 17:30 -18:00

Book your place: https://bit.ly/2Kl0ONK