We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the ESCP website. However, if you would like to, you can change your cookie settings at any time.

Close

ESCP Masterclass #1
Social Media and Branding: Current Trends & Challenges

ESCP - MASTERCLASS #1Social Media and Branding: Current Trends & Challenges Wednesday 16 March - 1:30 p.m. (CET) Register

You are invited to experience ESCP Business School's classroom through our series of monthly masterclasses focusing on topics that will matter to your career. Each class features a different theme each month and is led by an expert ESCP Professor.

The sessions will include a Q&A so that you become part of the classroom experience and will be followed by thematic breakout rooms to learn more about your ESCP Business School programme of interest.

This month's Masterclass will focus on: MARKETING.

Social Media and Branding: Current Trends & Challenges

Social Media has become a key element for brands to connect and communicate with interested consumers. While they offer exciting opportunities to impact audiences, the constant evolution of the media, as well as the users' differentiated behaviours on those platforms, pose different challenges for brands to communicate with impact.

Lorena Blasco-Arcas
Associate Professor of Marketing
ESCP Business School - Madrid

This Masterclass, hosted by Lorena Blasco-Arcas, Associate Professor of Marketing at ESCP Madrid, will focus on highlighting current trends and future challenges in this exciting area.

ESCP - MASTERCLASS #1Social Media and Branding: Current Trends & Challenges Wednesday 16 March - 1:30 p.m. (CET) Register

Register for our upcoming ESCP Masterclasses

#2 - Strategy

12 April 20222:00 p.m. CET Register

#3 - Finance

17 May 20221:30 p.m. CETRegister

#4 -Artificial Intelligence

14 June 20225:00 p.m. CETRegister