How to make an idea big
Learn how to make an idea big
Join our seminar of the series how to use entrepreneurial methods for innovation and transformation!
In management the focus is very often on efficiently exploiting existing business. In entrepreneurship the focus is very often on developing new ideas from scratch. In this free webinar, we are concentrating on the middle ground.
When ideas mature into business, the focus changes to increasing the likelihood of success of the venture beyond the initial success of its value proposition. It very often also involves building a culture that goes beyond the founder.
For this webinar, we invite Prof. Martin Kupp, who will discuss with us tools and methods to grow a venture in a structured manner and increase the chances of making it big.
Using entrepreneurial methods to drive innovation and transformation
This webinar series will be hosted by Prof. Dr. René Mauer, Chair for Entrepreneurship and Innovation at ESCP Business School Berlin Campus.
Chair for Entrepreneurship and Innovation
ESCP Business School