Jallat Frédéric | ESCP Business School

Frédéric Jallat

Full Professor of Pricing and Customer Value Management

Department : Marketing
Campus : Paris

Frédéric Jallat is a Professor of Marketing, Academic Director of the MSc in Biopharmaceutical Management (Paris & London), and an Associate Researcher at the New Platform Strategies Chair at ESCP Business School. His expertise covers disruptive innovation, geo-economics, macro-marketing, pricing, CRM, and managing high-tech/high-touch interactions within organizations. He has published over 30 academic articles and co-authored 15 books and chapters. Frédéric is a member of the Harvard Business Review Advisory Council and teaches at Sciences Po Paris, the Pasteur Institute, and the French Fashion Institute (IFM). A graduate of New York University (ITP), with a PhD from ESSEC and the University of Aix-Marseille III, he also holds a Master’s in Law from Panthéon-Sorbonne University. Frédéric has been a visiting professor at over 20 institutions across five continents, including NYU, Stanford, Thammasat, the Chinese University of Hong Kong, Bocconi, the Copenhagen Business School, Universidad de Los Andes, and the Foreign Trade Academy of Russia. Largely involved in the healthcare and biopharma sectors, Frédéric is Vice-President of S3Odéon, a not-for-profit organization aiming to bring science, healthcare, and society closer together while offering reflections on forthcoming healthcare challenges and solutions. He is a member of the board of the Healthcare Data Institute (HDI), a think tank devoted to accelerating the implementation of data governance among healthcare players and contributing to transforming health data into a major competitive asset at a European level. He is also part of the scientific committee of the Boston-Paris Biotech Summit, fostering biotech and pharma synergies between Europe and the USA. Frédéric co-created an online initiative with Professor Franco of the Pasteur Institute, Advances in Healthcare Entrepreneurship, focused on healthcare entrepreneurship and innovation. A passionate traveler, jazz lover, and cinema enthusiast, Frédéric has visited over 70 countries, all of which have nourished and shaped his existence.

PUBLICATIONS
AWARDS AND HONORS

Why are leaders not taking political risks seriously enough despite a turbulent international business environment and geopolitical instability?

ESCP Impact Papers, 2022-09-EN

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

Associate Researcher of the New Platform Strategies Chair Sonepar / ESCP Business School

Scientific Director – Doctorate in Business Administration (DBA - UAE)

Scientific Director for Regional seminars in China & SEA – Executive MBA

Deputy Director - Business & Law Division (Athens Institute, ATINER - Greece)

Member - Harvard Business Review Advisory Council

Secretary General - S3Odéon (Sciences, Santé & Société)

Member of the board - Healthcare Data Institute (HDI)

Member of the scientific committee - Boston Biotech Summit

Affiliated Professor - Sciences Po. Paris

Affiliated Professor - French Fashion Institute (IFM)

Research and expertise

News & events

Events

Financial Institutions and Corporate Finance

04 June 2026 - 05 June 2025
07.00 am - 02.00 pm

Events

AI in Higher Education Summit 2026 – Paris, 17–18 March

17 - 18 March 2026
07.00 am - 05.20 pm

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ESCP Impact Papers

2025

The impact of artificial intelligence on the transformation and optimization of drug launches: How executives from the health industry perceive the ongoing revolution

ESCP Impact Papers

2025

Exploring the potential impact of artificial intelligence on the redefinition of the value in health equation

ESCP Impact Papers

2025

The rise of AI in biopharmaceuticals: uncovering the environmental cost and the promise of sustainable AI

ESCP Impact Papers

2025

De l’impact de l’intelligence artificielle sur la transformation et l’optimisation du lancement des médicaments : Regard porté par les dirigeants des industries de santé sur une révolution en marche

ESCP Impact Papers

2024

Understanding the importance of political risk today: Insights for thriving in a global, unstable, turbulent landscape

ESCP Impact Papers

2024

Discrimination, inclusion et technologies de santé : La FemTech à l’aune de la donnée et de l’accès à l’innovation

Books

2023

Le marketing aujourd’hui

Chapters

2023

Service as a dominant logic and its implication for pricing

ESCP Impact Papers

2023

Innovation thérapeutique et santé numérique - Les promesses de l’Intelligence Artificielle sur l’amélioration du parcours de soins en cancérologie

ESCP Impact Papers

2022

Why are leaders not taking political risks seriously enough despite a turbulent international business environment and geopolitical instability?

Research and expertise

News & events

Events

Events

Academic Director – MSc. in Biopharmaceutical Management (MsM - Paris & London)

Associate Researcher of the New Platform Strategies Chair Sonepar / ESCP Business School

Scientific Director – Doctorate in Business Administration (DBA - UAE)

Scientific Director for Regional seminars in China & SEA – Executive MBA

Deputy Director - Business & Law Division (Athens Institute, ATINER - Greece)

Member - Harvard Business Review Advisory Council

Secretary General - S3Odéon (Sciences, Santé & Société)

Member of the board - Healthcare Data Institute (HDI)

Member of the scientific committee - Boston Biotech Summit

Affiliated Professor - Sciences Po. Paris

Affiliated Professor - French Fashion Institute (IFM)

Research and expertise

News & events

Events

Events